📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Miami, FL (hybrid)
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong focus on execution, data analysis, and communication, with a significant portion of work being done on-site. The hybrid nature of the role allows for some remote work, but the majority of time will be spent in the office.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across multiple brands, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a high degree of attention to detail, strong organizational skills, and the ability to manage multiple campaigns simultaneously. The responsibilities are heavily focused on execution and optimization, with a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: While the role requires specific experience in SMS marketing, a strong foundation in digital marketing and a willingness to learn are essential for success in this position.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range is competitive for the marketing industry and the Miami, FL area. The benefits package is designed to attract and retain top talent in the field.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato is a growing company with a diverse range of specialties, allowing for opportunities to learn and grow within the organization.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to take on more responsibility and advance within the Messaging team
- Opportunities to learn and grow within the broader digital marketing field
- Potential to work on high-impact campaigns and contribute to the company's success
ASSUMPTION: This role offers opportunities for professional growth and development, both within the Messaging team and the broader digital marketing field.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Miami, FL is a vibrant, multicultural city with a thriving job market
- The Delray Beach office is located in the heart of downtown, offering easy access to amenities and public transportation
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time (40 hours per week), with some flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Messaging Team Lead to discuss responsibilities and assess skills
- Final interview with the Marketing Director to discuss career goals and company fit
Key Assessment Areas:
- SMS marketing experience and expertise
- Data-driven mindset and analytical skills
- Communication and collaboration skills
- Attention to detail and organizational skills
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and digital marketing
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: SMS marketing, direct response metrics, campaign execution, QA, data-driven, experimentation, optimization, collaboration, communication
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- SMS marketing platforms (Attentive, Postscript, Klaviyo)
- Push notification platforms (optional)
- Analytics tools (Google Analytics, Mixpanel)
- Project management tools (Asana, Trello)
- Communication tools (Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies are industry-standard and widely used in the digital marketing field. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
Work Style:
- Fast-paced and dynamic
- Results-oriented and performance-driven
- Collaborative and team-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have strong communication and collaboration skills?
- Are you adaptable and able to learn new tools and technologies quickly?
ASSUMPTION: Launch Potato values a data-driven, collaborative, and adaptable work style. Candidates who are comfortable working in a fast-paced, dynamic environment and who are strong communicators and team players will be a good fit for the company.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working on-site at the company's headquarters, which may require commuting or relocation for some candidates
- Keeping up with the fast-paced nature of the digital marketing industry, requiring continuous learning and adaptation
- Balancing the need for data-driven decision-making with the need for creativity and innovation in campaign development
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on SMS marketing and direct response metrics
- Within the digital marketing field, this role is similar to other campaign management or lifecycle marketing positions, but with a specific focus on SMS and push notifications
- Career-wise, this role offers opportunities for growth within the Messaging team and the broader digital marketing field
ASSUMPTION: This role is unique in its focus on SMS marketing and direct response metrics, but it shares many similarities with other campaign management or lifecycle marketing positions in the digital marketing field.
📝 Sample Projects
- Developing and executing a new SMS onboarding flow to improve user engagement and conversion
- Optimizing an existing push notification campaign to increase CTR and revenue
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- What are the most significant challenges facing the Messaging team currently, and how can this role help address them?
- How does the company support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach work-life balance, and what resources are available to support employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess whether the position is a good fit for their career goals and personal preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching the company and practicing common interview questions
- Follow up with the hiring manager after the interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
