📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Pompano Beach (on-site)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Continuously improving messaging strategies and contributing to knowledge-sharing
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves working with multiple messages, offers, and flows, requiring strong attention to detail and execution skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Proven ability to build, deploy, and optimize SMS campaigns
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: Candidates should have a proven track record in SMS marketing and a strong understanding of direct response metrics to be successful in this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with a hybrid work arrangement after the initial on-site period
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse, energetic culture and high-performing, entrepreneurial team contribute to its success.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging Manager
Work Arrangement: Hybrid, with an initial on-site requirement of 3-5 days per week
Growth Opportunities:
- Potential to transition to a hybrid work schedule based on individual performance
- Opportunities for professional development and career growth within the company
ASSUMPTION: This role offers growth opportunities for candidates who demonstrate strong performance and a commitment to continuous learning.
🌍 Location & Work Environment
Office Type: On-site with the potential for a hybrid work arrangement
Office Location(s): Pompano Beach, Florida
Geographic Context:
- Pompano Beach is located in Broward County, Florida, and is part of the Miami metropolitan area
- The area offers a mix of urban and suburban living, with access to beaches, parks, and cultural attractions
- Pompano Beach has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with a hybrid work arrangement after the initial on-site period
ASSUMPTION: The initial on-site requirement allows for better collaboration and integration with the team, while the hybrid work arrangement offers flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Messaging Manager to discuss the role and responsibilities
- Skills assessment or case study to evaluate problem-solving and analytical skills
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Attention to detail and execution skills
- Creative problem-solving and testing mindset
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in SMS marketing or related fields
- Tailor your resume and cover letter to emphasize your understanding of direct response metrics and data-driven decision-making
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, data-driven, execution, QA, testing, iteration
ASSUMPTION: Launch Potato's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., Urban Airship, VWO Engage)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with at least one SMS marketing platform and be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Adaptable
- Customer-focused
Work Style:
- Data-driven and results-oriented
- Collaborative and supportive
- Adaptable and open to feedback
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a proven track record of success in SMS marketing or a related field?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a data-driven mindset and a strong understanding of direct response metrics?
- Are you open to feedback and willing to adapt your approach based on performance data?
ASSUMPTION: Launch Potato values candidates who align with their company values and are committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and flows simultaneously, requiring strong organizational skills and attention to detail
- Working with tight deadlines and a fast-paced environment, necessitating strong time management and prioritization skills
- Adapting to changes in strategy or priorities, requiring flexibility and a willingness to learn
- Collaborating with a diverse, international team, demanding strong communication and cultural sensitivity
ASSUMPTION: These challenges can be overcome by candidates who possess strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role focuses specifically on SMS and push messaging campaigns, whereas related positions may have a broader scope, such as email marketing or social media management
- Launch Potato's performance-driven culture emphasizes data-driven decision-making and continuous improvement
- Career progression may involve moving into a management role or specializing in a specific aspect of marketing
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path in marketing.
📝 Sample Projects
- Optimizing an SMS onboarding flow to improve user engagement and conversion
- Conducting A/B testing to compare the performance of different message copy or offers
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects illustrate the data-driven, experimental nature of the role and the importance of continuous learning and improvement.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company?
- What are the most significant challenges facing the Messaging team, and how can this role help address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does the Messaging team collaborate with other departments, such as Product or Design?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and understanding of direct response metrics
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
