📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: West Palm Beach, FL (hybrid)
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team to ensure flawless execution and timely delivery
- Contributing to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed in a fast-paced, performance-driven environment.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a bias toward action, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo with a proven ability to build, deploy, and optimize SMS campaigns
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin; data-driven mindset
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills; collaborative, coachable, and ready to work on-site at our HQ in Delray Beach, FL
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: Candidates with experience in eCommerce or performance-driven settings are likely to have a strong foundation in direct response marketing.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-Sharing Bonus
- Competitive Benefits
Working Hours: Full-time, with a flexible hybrid work arrangement
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse, energetic culture and high-performing, entrepreneurial team contribute to its success in the advertising services industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Manager and collaborates with cross-functional teams
Work Arrangement: Hybrid work arrangement with a flexible schedule
Growth Opportunities:
- Potential to take on more responsibility and advance within the Messaging team
- Opportunities to learn and grow within the broader digital marketing landscape at Launch Potato
- Chance to contribute to the company's success and make a significant impact on its brands and technologies
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, performance-driven environment with a collaborative team.
🌍 Location & Work Environment
Office Type: Hybrid work environment with an on-site headquarters in Delray Beach, FL
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a diverse population and a thriving arts and culture scene
- The city offers a mix of urban and suburban living, with easy access to beaches, parks, and outdoor activities
- Delray Beach is conveniently located between Miami and Palm Beach, with major airports nearby
Work Schedule: Full-time, with a flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, offering the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate problem-solving skills and campaign management abilities
- Final on-site or video interview with the Messaging Manager and other team members
Key Assessment Areas:
- Campaign management and optimization skills
- Data-driven mindset and analytical thinking
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience in SMS marketing and direct response metrics in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Launch Potato's culture
- Prepare examples of successful SMS campaigns or optimizations you've worked on to discuss during the interview
ATS Keywords: SMS marketing, direct response metrics, campaign management, data-driven, optimization, collaboration, communication, performance-focused
ASSUMPTION: Launch Potato's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Data analysis and reporting tools
- Project management and collaboration tools
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brands and campaigns managed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Data-driven
- Entrepreneurial
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with a team to achieve shared goals?
- Are you adaptable and able to pivot quickly when needed?
ASSUMPTION: Launch Potato's culture values performance, collaboration, and innovation, and seeks candidates who align with these principles.
⚠️ Potential Challenges
- Managing multiple campaigns and flows simultaneously, requiring strong organizational skills and time management
- Working with tight deadlines and a sense of urgency, balancing multiple priorities
- Adapting to a fast-paced, ever-changing environment, with a focus on continuous improvement
- Collaborating effectively with a remote team, requiring strong communication and collaboration skills
ASSUMPTION: These challenges are inherent to a fast-paced, performance-driven role in a dynamic digital marketing environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on direct response metrics and campaign optimization
- In the advertising services industry, this role is unique in its focus on SMS and push messaging campaigns
- Career progression in this role could lead to opportunities in campaign management, team leadership, or specialized marketing roles
ASSUMPTION: This role offers a unique opportunity to specialize in SMS marketing and drive measurable results in a performance-driven environment.
📝 Sample Projects
- Optimizing an SMS onboarding flow to improve user engagement and conversion for BlissXO
- Launching a new push notification campaign for SmarterAuto, with a focus on driving user re-engagement
- Analyzing campaign performance data to identify trends and opportunities for optimization across multiple brands
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, focusing on campaign management, optimization, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader Messaging team?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato measure the success of its SMS and push messaging campaigns?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping candidates make an informed decision about their fit with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant experience in SMS marketing and direct response metrics in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Launch Potato's culture
- Prepare examples of successful SMS campaigns or optimizations you've worked on to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
