📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: West Palm Beach, FL (on-site)
🔹 Job Type: On-site for the first 6–12 months, with the potential to transition to a hybrid schedule based on individual performance
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Ensuring flawless execution and on-time delivery of campaigns
- Growing performance metrics across all managed channels through data-backed experimentation and iteration
ASSUMPTION: This role requires a strong focus on execution, data analysis, and creative problem-solving to succeed in driving results through SMS and push messaging campaigns.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to work independently and collaboratively to manage multiple campaigns and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo with a proven ability to build, deploy, and optimize SMS campaigns
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin; data-driven mindset
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills; collaborative, coachable, and ready to work on-site at our HQ in Delray Beach, FL
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization tools
ASSUMPTION: Candidates with experience in SMS marketing and a strong understanding of direct response metrics are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-Sharing Bonus
- Competitive Benefits
Working Hours: Full-time (40 hours/week), with the potential for a hybrid schedule after the initial on-site period
ASSUMPTION: The salary range provided is an estimate based on market rates for the nearest major metro and Launch Potato’s Levels Framework. Actual compensation may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse, energetic culture and high-performing, entrepreneurial team contribute to its success in the advertising services industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Team Lead and collaborates with cross-functional teams, including Brand, Creative, and Data teams
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Advancement within the Messaging team or related departments
- Expansion of responsibilities based on performance and company growth
- Potential to work on new brands or projects as the company continues to expand
ASSUMPTION: This role offers opportunities for career growth and development within the Messaging team and across the broader organization.
🌍 Location & Work Environment
Office Type: On-site with the potential for a hybrid schedule after the initial on-site period
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a mix of urban and suburban environments
- The city offers a variety of cultural attractions, dining options, and outdoor activities
- West Palm Beach, located nearby, provides additional entertainment, shopping, and professional opportunities
Work Schedule: Full-time (40 hours/week), with the potential for a hybrid schedule after the initial on-site period
ASSUMPTION: The on-site work arrangement for the first 6-12 months allows for better collaboration, training, and integration into the team and company culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Messaging Team Lead and/or other team members
- Final interview with a senior leader or executive
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Problem-solving skills and ability to think creatively
- Attention to detail and organizational skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in SMS marketing or related fields
- Demonstrate a strong understanding of direct response metrics and data-driven decision-making
- Showcase your ability to work collaboratively and independently in a fast-paced environment
ATS Keywords: SMS marketing, direct response metrics, campaign management, A/B testing, data-driven, execution excellence, analytical thinking, collaboration, communication
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the Messaging team and the broader organization.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., VWO Engage, Leanplum)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the brands and projects the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and independently, with a strong attention to detail?
- Do you have a data-driven mindset and a passion for continuous learning and improvement?
ASSUMPTION: Launch Potato values candidates who are performance-driven, collaborative, innovative, and customer-focused, with a strong work ethic and a passion for continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working on-site for the first 6-12 months, which may require relocation or commuting for some candidates
- Keeping up with the fast-paced, dynamic nature of the digital marketing industry and adapting to changes quickly
- Balancing the need for creativity and innovation with the requirement to maintain a strong focus on data-driven decision-making and performance metrics
ASSUMPTION: These challenges can be overcome by candidates who are organized, adaptable, and committed to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other SMS marketing or lifecycle marketing positions, but with a stronger focus on execution excellence and data-driven decision-making
- Compared to other marketing roles, this position requires a deeper understanding of direct response metrics and a greater emphasis on campaign management and optimization
- Career progression in this role may follow a similar path to other marketing professionals, with opportunities for advancement within the Messaging team or related departments
ASSUMPTION: Candidates with experience in SMS marketing or related fields are likely to find this role similar to others in the industry, with unique aspects that set it apart based on Launch Potato's company culture and focus on performance.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion for BlissXO
- Conducting A/B tests to identify high-performing message content and offers for SmarterAuto
- Analyzing campaign performance data to identify trends and opportunities for improvement across Prizes & Games
ASSUMPTION: These sample projects illustrate the data-driven, performance-focused nature of the role and the opportunity for candidates to make a significant impact on campaign results.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS campaigns in this role?
- How does the Messaging team collaborate with other departments, such as Brand and Creative, to ensure consistent messaging and branding across channels?
- What opportunities are there for growth and development within the Messaging team and the broader organization?
- How does Launch Potato support work-life balance for employees, particularly in a hybrid or remote work arrangement?
- Can you provide an example of a successful SMS campaign that the Messaging team has executed, and what made it effective?
ASSUMPTION: These questions are designed to help candidates better understand the day-to-day responsibilities, team dynamics, and growth opportunities within the role and the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in SMS marketing, campaign management, and data-driven decision-making
- Prepare examples of your past work, such as successful SMS campaigns or projects, to demonstrate your qualifications and accomplishments
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
