📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Coral Springs (on-site)
🔹 Job Type: Full-time, On-site (Hybrid after 6-12 months)
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, then Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team in a fast-paced, entrepreneurial environment
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong focus on execution and data-driven decision making, with a significant portion of the work being on-site during the initial period.
📋 Key Responsibilities
✅ Manage and optimize SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games
✅ Ensure flawless execution and on-time delivery of campaigns, with rigorous attention to detail
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high degree of responsibility for campaign execution and optimization, with a strong emphasis on data analysis and reporting.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with additional marketing channels (email, social media, etc.)
- Familiarity with A/B testing and analytics tools
ASSUMPTION: Candidates should have a proven track record in SMS marketing and a strong data-driven mindset to succeed in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week. On-site for the first 6-12 months, then Hybrid
ASSUMPTION: The salary range is an estimate based on market rates and the company's Levels Framework. The actual salary may vary based on individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Company Size: 51-200 employees. This size allows for a unique international team and a vibrant, energetic culture.
Founded: 2014. Launch Potato is headquartered in downtown Delray Beach, Florida, with a portfolio of brands and technologies.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- The company is a leading connector of advertisers to customers at all parts of the consumer journey
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's unique international team and diverse, energetic culture contribute to its success in the advertising services industry.
📊 Role Analysis
Career Level: Mid-level. This role requires 1-2 years of experience and offers opportunities for growth and development.
Reporting Structure: This role reports directly to the Messaging Team Lead and collaborates with cross-functional teams.
Work Arrangement: Hybrid. After an initial on-site period of 6-12 months, the role transitions to a hybrid work arrangement.
Growth Opportunities:
- Advancement within the Messaging team or related departments
- Expansion of responsibilities based on performance and company growth
- Professional development through training and mentorship opportunities
ASSUMPTION: This role offers opportunities for growth and development within the company, with a focus on performance and company success.
🌍 Location & Work Environment
Office Type: On-site with the potential for a hybrid schedule based on individual performance
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in South Florida, known for its arts, culture, and beaches
- The city offers a diverse range of dining, entertainment, and outdoor activities
- Delray Beach is conveniently located near major highways and airports
Work Schedule: Full-time, 40 hours per week. On-site for the first 6-12 months, then Hybrid
ASSUMPTION: The initial on-site requirement allows for better collaboration and integration with the team, while the hybrid schedule offers flexibility for individual performance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- In-depth interview with the Messaging Team Lead to discuss responsibilities and qualifications
- Final interview with the hiring manager or a panel of team members to evaluate fit and answer questions
Key Assessment Areas:
- SMS marketing experience and expertise
- Data-driven mindset and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SMS marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful SMS campaigns or projects to discuss during the interview
ATS Keywords: SMS marketing, direct response metrics, campaign optimization, data-driven, execution excellence, analytical thinking, collaboration, curiosity, growth, sense of urgency
ASSUMPTION: The interview process focuses on assessing the candidate's SMS marketing experience, data-driven mindset, and cultural fit for the role and company.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Analytics tools: Google Analytics, Mixpanel, or similar
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The required tools and technologies for this role are industry-standard and may vary based on the company's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a strong sense of urgency and a bias toward action?
- Are you open to feedback and continuous learning?
ASSUMPTION: Launch Potato values a diverse, inclusive, and collaborative work environment that fosters innovation and performance.
⚠️ Potential Challenges
- Managing multiple campaigns and messages simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a hybrid work arrangement after an initial on-site period
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong execution, communication, and collaboration skills.
📈 Similar Roles Comparison
- This role is unique in its focus on SMS marketing and campaign optimization
- Similar roles may include Digital Marketing Specialist, Lifecycle Marketing Manager, or Performance Marketing Coordinator
- Career paths may include advancement within the Messaging team or related departments, such as Email Marketing or Social Media Marketing
ASSUMPTION: While this role is unique in its focus on SMS marketing, it shares similarities with other digital marketing roles and offers opportunities for career growth and development.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion
- Analyzing campaign performance data to identify trends and opportunities for improvement
- Collaborating with cross-functional teams to develop and execute integrated marketing campaigns
ASSUMPTION: These sample projects demonstrate the data-driven, collaborative nature of the role and the opportunity for impact on campaign performance.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Messaging team collaborate with other departments, such as Product or Sales?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions help assess the role's fit within the company, the team's dynamics, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SMS marketing experience and achievements
- Prepare examples of successful SMS campaigns or projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
