📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Fort Lauderdale, FL (hybrid)
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across multiple brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team to support peers and contribute to knowledge-sharing
- Working in a fast-paced, entrepreneurial environment with a diverse, international team
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed in a performance-driven company.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a sense of urgency, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven ability to build, deploy, and optimize SMS campaigns using platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
- Knowledge of SQL or other data analysis tools
ASSUMPTION: Candidates with experience in eCommerce or performance marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on market rates for the nearest major metro area and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato's mission is to connect consumers to the world's leading brands
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Manager and collaborates with cross-functional teams
Work Arrangement: Hybrid work arrangement with on-site presence required at the headquarters in Delray Beach, FL
Growth Opportunities:
- Potential to take on more responsibility and advance within the Messaging team
- Opportunities to learn and grow within a fast-paced, performance-driven company
- Possibility to work on multiple brands and campaigns, gaining diverse experience
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Vibrant downtown office located in Delray Beach, Florida
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida
- The city is known for its vibrant arts scene, beaches, and downtown area
- Delray Beach offers a mix of urban and suburban living with a diverse community
Work Schedule: Full-time, 40 hours per week with a hybrid work arrangement
ASSUMPTION: Candidates should be comfortable working in an on-site environment with a hybrid work arrangement and be able to commute to the Delray Beach office.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site interview with the Messaging Manager and other team members
- Final interview with the Director of Messaging
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Problem-solving skills and ability to think critically
- Communication skills and ability to work collaboratively
- Attention to detail and ability to manage multiple campaigns
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize your skills and experience in digital marketing and SMS campaign execution
- Prepare examples of successful SMS campaigns you've managed or contributed to
- Research Launch Potato's brands and technologies to demonstrate your familiarity with the company
ATS Keywords: SMS marketing, direct response metrics, campaign management, A/B testing, data-driven mindset, execution skills, analytical thinking, collaboration, creativity, sense of urgency
ASSUMPTION: The application process may vary, and additional steps or assessments could be included based on the company's needs.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Data analysis tools: SQL or other relevant tools
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Google Workspace, or similar
ASSUMPTION: The specific tools and technologies used may vary based on the company's needs and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and supportive
- Adaptable and flexible
- Comfortable working in a hybrid environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting peers?
- Do you have a data-driven mindset and a strong understanding of direct response metrics?
- Are you adaptable and comfortable working in a hybrid environment?
ASSUMPTION: Candidates who align with Launch Potato's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and messages simultaneously
- Working in a fast-paced, performance-driven environment with tight deadlines
- Adapting to a hybrid work arrangement and commuting to the Delray Beach office
- Keeping up with industry trends and best practices in SMS marketing
ASSUMPTION: These challenges can be overcome with strong execution skills, a sense of urgency, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses specifically on SMS and push messaging campaigns, whereas similar roles may have a broader focus on digital marketing or customer acquisition
- Launch Potato's performance-driven culture may differ from other companies in the advertising services industry
- Candidates with experience in eCommerce or performance marketing may find this role to be a good fit for their career path
ASSUMPTION: This role offers a unique opportunity to specialize in SMS marketing and contribute to a company's growth and success.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion across SMS brands
- Conducting A/B tests to compare the performance of different messages, offers, and flows
- Analyzing campaign data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Messaging team?
- How does Launch Potato support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato measure the success of its SMS and push messaging campaigns?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your skills and experience in digital marketing and SMS campaign execution
- Prepare examples of successful SMS campaigns you've managed or contributed to
- Research Launch Potato's brands and technologies to demonstrate your familiarity with the company
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
