Marketing Associate, SMS

📌 Core Information

🔹 Job Title: Marketing Associate, SMS

🔹 Company: Launch Potato

🔹 Location: Boynton Beach (on-site)

🔹 Job Type: Full-time, On-site (Hybrid after 6-12 months)

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 1-2 years

🔹 Remote Status: On-site for the first 6-12 months, then Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing SMS and push messaging campaigns across high-impact brands
• Driving measurable results through performance-focused experimentation
• Collaborating with a highly collaborative team and supporting peers
• Working in a fast-paced, performance-driven environment

ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset. The ideal candidate will be detail-oriented, creative, and able to work quickly and accurately.

📋 Key Responsibilities

✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery

✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands

✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration

✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin

✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team

ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and team priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting

Required Skills:

• Proven experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
• Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
• Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
• Creative thinker with the ability to test, iterate, and learn from results quickly
• Strong verbal and written communication skills

Preferred Skills:

• Experience with push notification platforms
• Familiarity with A/B testing and audience segmentation
• Knowledge of SQL or other data analysis tools

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)

Benefits:

• Profit-sharing bonus
• Competitive benefits package

Working Hours: Full-time, 40 hours per week. The role requires a strong sense of urgency and the ability to work quickly without sacrificing accuracy.

ASSUMPTION: The salary range provided is an estimate based on market rates and Launch Potato’s Levels Framework. Actual compensation may vary based on individual performance and company growth.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

Company Size: 51-200 employees. As a mid-sized company, Launch Potato offers a unique international team across over a dozen countries and a vibrant, energetic culture.

Founded: 2014. Launch Potato is headquartered in downtown Delray Beach, Florida, with a diverse, high-performing, and entrepreneurial team.

Company Description:

• Launch Potato is a digital media company with a portfolio of brands and technologies
• As The Discovery and Conversion Company, Launch Potato helps customers discover new products and services that make their lives better
• The company is always looking for like-minded teammates and partners

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• Paid search

Company Website: launchpotato.com

ASSUMPTION: Launch Potato's success comes from its diverse, energetic culture and high-performing, entrepreneurial team. The company values diversity, equity, and inclusion and is an Equal Employment Opportunity company.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and career advancement within the company.

Reporting Structure: The Marketing Associate, SMS will report directly to the Messaging Team Lead and collaborate closely with other marketing teams.

Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance.

Growth Opportunities:

• Expanding responsibilities based on performance and company growth
• Cross-functional collaboration and learning opportunities
• Potential to transition to a hybrid work arrangement after the initial on-site period

ASSUMPTION: The role offers opportunities for career growth and development within the company. The ideal candidate will be eager to learn and take on new challenges as the company and team evolve.

🌍 Location & Work Environment

Office Type: On-site for the first 6-12 months, then Hybrid. The office is located in vibrant downtown Delray Beach, Florida.

Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US

Geographic Context:

• Delray Beach is a coastal city in Palm Beach County, Florida
• The city is known for its vibrant arts scene, beautiful beaches, and diverse dining options
• Delray Beach offers a high quality of life and is an attractive place to live and work

Work Schedule: Full-time, 40 hours per week. The role requires a strong sense of urgency and the ability to work quickly without sacrificing accuracy.

ASSUMPTION: The initial on-site requirement allows for better collaboration, training, and integration into the team. After the initial period, the role may transition to a hybrid work arrangement based on individual performance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Technical interview with the Messaging Team Lead
• On-site interview with the Marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Technical skills in SMS marketing and data analysis
• Communication and collaboration skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with Launch Potato's values

Application Tips:

• Highlight relevant experience and achievements in SMS marketing and data analysis
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: SMS marketing, direct response metrics, data-driven mindset, execution excellence, analytical thinking, collaboration, creativity, sense of urgency

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with Launch Potato's values. The process may vary based on the specific needs of the team and company.

🛠️ Tools & Technologies

• SMS marketing platforms: Attentive, Postscript, or Klaviyo
• Push notification platforms (if applicable)
• Data analysis tools: SQL or other relevant tools
• Project management and collaboration tools: Asana, Trello, or similar

ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Collaborative
• Innovative
• Data-driven
• Customer-focused

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, performance-driven environment?
• Are you comfortable working collaboratively and supporting your peers?
• Do you have a strong sense of urgency and the ability to work quickly without sacrificing accuracy?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: Launch Potato values a diverse, energetic culture and high-performing, entrepreneurial team. The ideal candidate will be a strong cultural fit and align with the company's values.

⚠️ Potential Challenges

• The role requires a strong understanding of direct response metrics and a data-driven mindset
• The initial on-site requirement may present challenges for candidates who prefer remote work
• The role may involve working on weekends or evenings to ensure campaign delivery and performance
• The fast-paced, performance-driven environment may be challenging for candidates who prefer a slower pace or more structured work environment

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the individual candidate's preferences and work style.

📈 Similar Roles Comparison

• This role is unique in its focus on SMS marketing and optimization for multiple brands
• Similar roles in the industry may focus on a single brand or platform, or may not require the same level of data analysis and experimentation
• Career paths in this role may include advancement to a Messaging Team Lead or Manager position, or transition to a broader marketing role within the company

ASSUMPTION: The comparison points listed above are not exhaustive and may vary based on the specific needs of the team and company.

📝 Sample Projects

• Optimizing SMS onboarding flows to improve user engagement and conversion
• Analyzing campaign performance data to identify trends and opportunities for optimization
• Collaborating with other marketing teams to develop and execute cross-channel campaigns

ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the specific needs of the team and company.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing and optimizing SMS campaigns?
• How does the Messaging team collaborate with other marketing teams and stakeholders?
• What opportunities are there for growth and development within the Messaging team and the company as a whole?
• How does Launch Potato support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?

ASSUMPTION: The key questions listed above are designed to assess the role's responsibilities, team dynamics, and company culture. The specific questions may vary based on the candidate's individual needs and preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.