📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Tampa, FL (remote)
🔹 Job Type: On-site (with remote option)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: Remote (with on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working in a fast-paced, performance-driven environment
ASSUMPTION: This role requires a strong focus on execution, data analysis, and communication to succeed in a dynamic, collaborative team environment.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a significant amount of campaign management, data analysis, and communication with both internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with additional marketing channels (email, social media, etc.)
- Familiarity with marketing automation tools
- Basic knowledge of HTML and CSS
ASSUMPTION: Candidates should have a strong foundation in digital marketing, SMS campaign management, and data analysis to succeed in this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with flexible hours and a results-driven work environment
ASSUMPTION: Salary and benefits are competitive with industry standards for similar roles and company size.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees (small to mid-sized company, offering a collaborative and entrepreneurial work environment)
Founded: 2014 (over a decade of experience in the digital media industry)
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse and energetic culture, along with its high-performing, entrepreneurial team, contributes to its success in the digital media industry.
📊 Role Analysis
Career Level: Mid-level (1-3 years of experience)
Reporting Structure: This role reports directly to the Messaging Team Lead and collaborates with cross-functional teams, including Brand, Creative, and Product
Work Arrangement: On-site (with remote option) - Requires working on-site at the company's headquarters in Delray Beach, FL, with the option to work remotely for part of the week
Growth Opportunities:
- Potential career growth within the Marketing department or other teams within the company
- Opportunities to learn and develop new skills through collaboration with cross-functional teams
- Chance to contribute to the company's success and make a significant impact on its brands and technologies
ASSUMPTION: This role offers opportunities for career growth and skill development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: On-site (with remote option) - The company's headquarters is located in vibrant downtown Delray Beach, FL, with a unique international team across over a dozen countries
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida, known for its vibrant arts scene, beautiful beaches, and diverse culinary offerings
- The city offers a high quality of life, with a mix of urban and suburban living options
- Delray Beach is conveniently located near major highways and airports, making it easily accessible for both local and remote employees
Work Schedule: Full-time (40 hours per week), with flexible hours and a results-driven work environment
ASSUMPTION: The on-site (with remote option) work arrangement offers a balance between collaboration and flexibility, allowing employees to work from the office or remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site interview with the Messaging Team Lead and other team members
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Problem-solving and critical thinking skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing, campaign management, and data analysis
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
ATS Keywords: SMS marketing, campaign management, data analysis, direct response metrics, CTR, conversion rate, ROI, margin, execution, QA, collaboration, communication, performance-driven
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, data analysis abilities, and cultural fit within the company's collaborative and entrepreneurial work environment.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Analytics tools: Google Analytics, Mixpanel, or other analytics platforms
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Entrepreneurial
- Data-driven
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
- Collaborative and supportive, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on performance metrics and ROI
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong data-driven mindset and a focus on continuous improvement?
- Are you able to balance attention to detail with a sense of urgency?
ASSUMPTION: Candidates who are a strong cultural fit for Launch Potato will be performance-driven, collaborative, and entrepreneurial, with a data-driven mindset and a focus on continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and messages simultaneously, requiring strong organizational skills and attention to detail
- Working in a fast-paced, performance-driven environment that may have tight deadlines and high expectations
- Collaborating with a diverse, international team that may have varying work styles and time zones
- Adapting to a dynamic work environment that may change as the company grows and evolves
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on SMS marketing and campaign management
- In the digital media industry, this role is similar to other marketing associate or specialist positions, with a focus on performance-driven campaign management and optimization
- Career progression in this role may lead to positions such as Marketing Manager, Senior Marketing Manager, or other senior marketing roles within the company
ASSUMPTION: This role offers a unique blend of campaign management, data analysis, and collaboration skills, making it an attractive opportunity for candidates interested in the digital media industry.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion rates
- Conducting A/B tests to compare the performance of different messages, offers, and flows
- Analyzing campaign performance data to identify trends, insights, and opportunities for improvement
ASSUMPTION: These sample projects illustrate the data-driven, performance-focused nature of the role and the importance of continuous learning and improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Messaging team and the broader Marketing department?
- How does this role contribute to the overall success of the company's brands and technologies?
- What are the most significant challenges facing the company in the next 1-2 years, and how does this role help address them?
- How does the company support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
- Research the company and its brands to demonstrate your interest and enthusiasm for the opportunity
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
