📌 Core Information
🔹 Job Title: Marketing Associate (Social Media & Content)
🔹 Company: Fredley Group of Companies
🔹 Location: Quezon City, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the marketing manager/director to develop and execute marketing plans
- Managing daily administrative tasks to ensure the Marketing department runs smoothly
- Creating reports on marketing and sales metrics, like conversion rates
- Assisting with organizing promotions and events
- Monitoring competitors’ marketing activities
ASSUMPTION: This role requires a high level of collaboration and multitasking, with a focus on both creative and analytical skills.
📋 Key Responsibilities
✅ Develop and execute marketing plans in collaboration with the marketing manager/director
✅ Manage daily administrative tasks to ensure the Marketing department runs smoothly
✅ Create reports on marketing and sales metrics, such as conversion rates
✅ Assist with organizing promotions and events
✅ Collaborate with the Design team to create marketing materials
✅ Keep organized records of marketing metrics and results of past campaigns
✅ Prepare regular sales forecasting reports
✅ Monitor competitors’ marketing activities
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting.
🎯 Required Qualifications
Education: A graduate of Marketing, Business Administration, Communications, or any business-related field
Experience: At least 1 year of experience in marketing, content creation, or social media management
Required Skills:
- Strong communication skills (both written and verbal)
- Creativity in campaign ideation
- Familiarity with digital marketing platforms such as Facebook, Instagram, Tiktok
- Ability to work well and quickly under pressure
- Excellent project management skills to consistently meet deadlines
- Excellent multitasking skills
Preferred Skills:
- Experience in the food and beverage industry or retail marketing
ASSUMPTION: While experience in the food and beverage industry is a plus, the core skills required for this role are transferable from other industries.
💰 Compensation & Benefits
Salary Range: PHP 18,000 - 25,000 per month (based on experience and performance)
Benefits:
- Flexible schedule
- Opportunities for promotion
- Paid training
- Pay raise
- Promotion to permanent employee
Working Hours: 8-hour shift, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Philippines.
📌 Applicant Insights
🔍 Company Context
Industry: Fredley Group of Companies operates in the food and beverage services industry, with a focus on master franchising and restaurant management.
Company Size: The company has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and career advancement.
Founded: The Fredley Group of Companies was established in 2014, with a history of expansion and success in the Philippine market.
Company Description:
- The Fredley Group of Companies is a Philippine-based master franchise collection of over 250 restaurant and café branches operating nationwide
- The company employs over 2,000 employees and operates 9 separate brands
- These brands include on-the-go products such as New York Fries and Dips, Liang Crispy Roll, and Macao Imperial Tea
Company Specialties:
- Master franchising
- Restaurant management
- Food and beverage services
Company Website: fredleygroup.com
ASSUMPTION: The Fredley Group of Companies is a well-established and growing organization in the Philippine food and beverage industry, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or individuals with up to 2 years of experience in marketing or a related field.
Reporting Structure: The Marketing Associate will report directly to the Marketing Manager or Director.
Work Arrangement: This is an on-site, full-time position with a fixed schedule from Monday to Friday.
Growth Opportunities:
- Promotion to permanent employee
- Opportunities for career advancement within the Marketing department or other departments within the company
- Potential to work on high-impact projects and campaigns that can significantly contribute to the company's growth
ASSUMPTION: This role offers excellent opportunities for career growth and development within the company, given its mid-sized structure and focus on expansion.
🌍 Location & Work Environment
Office Type: The company operates multiple branches and offices nationwide, with the headquarters located in Quezon City.
Office Location(s): Quezon City, Philippines
Geographic Context:
- The Philippines is an archipelagic country in Southeast Asia, with a tropical climate and diverse culture
- Quezon City is the most populous city in the Philippines and the largest city in Metro Manila
- The city offers a mix of urban and suburban environments, with a wide range of dining, entertainment, and cultural attractions
Work Schedule: The work schedule is from Monday to Friday, with an 8-hour shift per day.
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the Talent Acquisition Team
- Final interview with the Area Manager
Key Assessment Areas:
- Communication skills
- Creativity and campaign ideation
- Familiarity with digital marketing platforms
- Ability to work under pressure
- Project management skills
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your enthusiasm for the position and the company
- If applicable, include a portfolio or examples of your previous marketing or content creation work
- Follow up on your application status within a week of submission
ATS Keywords: Marketing, Content Creation, Social Media Management, Digital Marketing, Project Management, Multitasking, Brand Standards, Marketing Metrics, Campaign Ideation
ASSUMPTION: The application process may vary depending on the specific needs of the company and the hiring manager.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Tiktok)
- Project management tools (e.g., Asana, Trello)
- Marketing analytics tools (e.g., Google Analytics, Hootsuite Insights)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the company and the projects assigned.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven
- Adaptable and flexible
Self-Assessment Questions:
- Do you have strong communication skills and the ability to work well under pressure?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have a creative mindset and the ability to generate innovative campaign ideas?
- Are you able to manage multiple tasks and projects simultaneously?
ASSUMPTION: The company values a strong work ethic, collaboration, and a results-driven attitude in its employees.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to support events or campaigns
- The work environment can be fast-paced and demanding, with tight deadlines and high expectations
- The role may involve some travel to support events or campaigns in different locations
- The company operates in a competitive industry, with a need to stay up-to-date with market trends and competitors' activities
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position in other companies
- However, the Fredley Group of Companies offers a unique opportunity to work in a mid-sized company with a focus on master franchising and restaurant management
- Career paths in this role may include advancement to Marketing Manager, Marketing Director, or other leadership positions within the company
ASSUMPTION: This role offers a unique opportunity to gain experience in the food and beverage industry and contribute to the company's growth and success.
📝 Sample Projects
- Developing and executing a social media marketing campaign to promote a new product launch
- Creating and distributing marketing materials for an upcoming event or promotion
- Analyzing marketing metrics and generating reports to inform future marketing strategies
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall marketing strategy of the company?
- What opportunities are there for professional development and growth within the Marketing department or the company as a whole?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and staying ahead of market trends?
ASSUMPTION: These interview questions are intended to help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your enthusiasm for the position and the company
- If applicable, include a portfolio or examples of your previous marketing or content creation work
- Follow up on your application status within a week of submission
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
