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Marketing Associate, Sonopet

Stryker
Full-time
On-site
Portage, Michigan, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Associate, Sonopet

πŸ”Ή Company: Stryker

πŸ”Ή Location: Portage, Michigan

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 3, 2025

πŸ”Ή Experience Level: Entry-Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the Neurosurgical business by developing sales tools and resources
  • Assisting in surgeon education and training initiatives
  • Collaborating on marketing campaigns and supporting product trials and presentations
  • Providing sales support and answering customer questions

ASSUMPTION: This role requires a strong understanding of marketing principles and a willingness to learn about the medical industry and Stryker's products.

πŸ“‹ Key Responsibilities

βœ… Develop and maintain impactful sales tools and resources for the Neurosurgical business

βœ… Support surgeon education and training initiatives, including workshops and presentations

βœ… Collaborate with cross-functional teams on marketing campaigns and Stryker’s Neurotech initiative

βœ… Provide sales support by answering customer questions and resolving issues

βœ… Assist in the marketing of products through exhibits, trade shows, and educational labs

βœ… Provide marketing or sales training to others as requested

βœ… Work with sales representatives and engineering teams to identify and implement product improvements

βœ… Develop and execute strategies for communicating product-related updates to sales representatives

βœ… Provide input on new product development and support key product trials, presentations, or installations as directed

ASSUMPTION: This role requires strong communication, collaboration, and problem-solving skills, as well as the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 0+ years of work experience

Required Skills:

  • Strong communication and interpersonal skills
  • Excellent organizational skills and attention to detail
  • Proficient in Microsoft Office Suite
  • Ability to work independently and in a team environment
  • Strong problem-solving skills

Preferred Skills:

  • Internship experience related to marketing, sales, or healthcare
  • Experience with CRM software
  • Knowledge of the medical industry

ASSUMPTION: While not required, experience in marketing, sales, or healthcare is preferred for this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this position is $50,000 - $65,000 per year, depending on experience and qualifications. This estimate is based on industry standards for entry-level marketing positions in the medical industry in Portage, Michigan.

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Tuition reimbursement
  • Employee discounts on Stryker products

Working Hours: This position is full-time, with a 40-hour workweek. The role may require occasional travel (up to 50% of the time) for exhibits, trade shows, and educational labs.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Medical Equipment Manufacturing

Company Size: Stryker has 10,001+ employees, making it a large organization with ample opportunities for growth and development.

Founded: Stryker was founded in 1941 and has since grown into a global leader in medical technologies.

Company Description:

  • Stryker is a global leader in medical technologies, offering innovative products and services in MedSurg, Neurotechnology, and Orthopaedics.
  • The company impacts more than 150 million patients annually and has a presence in over 75 countries worldwide.
  • Stryker is committed to making healthcare better by working closely with its customers to improve patient and healthcare outcomes.

Company Specialties:

  • Medical Instruments & Supplies
  • Medical Devices
  • Medical Technology
  • Surgical Instruments

Company Website: http://www.stryker.com

ASSUMPTION: Stryker's large size and global presence offer applicants the opportunity to work on a wide range of products and initiatives, as well as the chance to grow and develop their careers within the organization.

πŸ“Š Role Analysis

Career Level: This position is an entry-level role, suitable for recent graduates or individuals with up to 2 years of relevant experience.

Reporting Structure: The Marketing Associate will report directly to the Marketing Manager for the Sonopet brand.

Work Arrangement: This role is on-site, with occasional travel required (up to 50% of the time).

Growth Opportunities:

  • Gain experience in marketing and sales within the medical industry
  • Develop skills in product development, campaign management, and customer support
  • Potential for career advancement within Stryker's marketing department or other divisions

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing and sales within the medical industry, as well as the chance to work on a wide range of products and initiatives.

🌍 Location & Work Environment

Office Type: Stryker's Portage, Michigan office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 750 Trade Centre Way, Portage, MI 49002

Geographic Context:

  • Portage is a city in Kalamazoo County, Michigan, with a population of approximately 56,000 people.
  • The city is located about 10 miles southwest of Kalamazoo and offers a mix of urban and suburban living.
  • Portage is home to several parks, trails, and recreational facilities, as well as a variety of shopping and dining options.

Work Schedule: The work schedule for this position is Monday through Friday, with standard business hours. Occasional evenings and weekends may be required for events and trade shows.

ASSUMPTION: The Portage office offers a collaborative and innovative work environment, with easy access to nearby amenities and attractions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with the marketing director

Key Assessment Areas:

  • Communication and interpersonal skills
  • Problem-solving abilities
  • Cultural fit with Stryker's values
  • Knowledge of marketing principles and the medical industry

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Demonstrate your understanding of Stryker's products and the medical industry in your application materials
  • Prepare examples of your marketing and sales experiences to discuss during the interview

ATS Keywords: Marketing, Sales Support, Product Development, Training, Collaboration, Communication, Problem Solving, Medical Industry, Stryker, Sonopet

ASSUMPTION: Stryker's application process is designed to assess candidates' skills and cultural fit, with a focus on communication, problem-solving, and marketing expertise.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Presentation software (e.g., Prezi, Google Slides)

ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Put People First
  • Act with Integrity
  • Grow Through Challenge
  • Deliver Results

Work Style:

  • Collaborative and team-oriented
  • Innovative and creative
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you comfortable working in a fast-paced, dynamic setting?
  • Do you have a strong commitment to delivering results and growing through challenges?

ASSUMPTION: Stryker values employees who are collaborative, innovative, and committed to delivering results. Candidates who align with these values are more likely to succeed in the organization.

⚠️ Potential Challenges

  • Occasional travel may be required, which could disrupt personal schedules and routines
  • The medical industry can be complex and challenging to navigate, requiring a strong learning curve for new employees
  • The role may involve working with sensitive customer information, requiring strict confidentiality and data protection practices
  • The work environment can be fast-paced and demanding, requiring strong time management and organizational skills

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and problem-solving skills, as well as a commitment to learning and growth.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Coordinator or Marketing Specialist position, but with a focus on the medical industry and Stryker's products
  • Unlike other marketing roles, this position requires a strong understanding of the medical industry and Stryker's portfolio of products
  • Career progression in this role could lead to opportunities in marketing management, product management, or other related fields within Stryker

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the medical industry and Stryker's products makes it unique.

πŸ“ Sample Projects

  • Developing a marketing campaign for a new product launch
  • Creating sales tools and resources to support the Neurosurgical business
  • Assisting in the planning and execution of an educational workshop or trade show

ASSUMPTION: These projects are representative of the types of initiatives the Marketing Associate may work on in this role.

❓ Key Questions to Ask During Interview

  • What are the most important priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other departments and teams within Stryker?
  • What opportunities are there for growth and development within the marketing department or other divisions?
  • How does Stryker support work-life balance for its employees?
  • What is the company culture like at Stryker, and how does this role fit into that culture?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.