📌 Core Information
- Job Title: Marketing Associate - Southern Europe & Middle East
- Company: Appian Corporation
- Location: Milan, Lombardy, Italy
- Job Type: On-site, Full-time
- Category: Marketing
- Date Posted: April 30, 2025
- Experience Level: Entry-level (0-2 years)
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting integrated marketing campaigns across multiple channels and functions.
- Coordinating and executing events, both virtual and in-person.
- Analyzing campaign performance and providing valuable insights.
- Collaborating with cross-functional teams to align marketing efforts with business objectives.
- Contributing to content creation and communication efforts for various marketing materials.
ASSUMPTION: This role is ideal for recent graduates eager to gain hands-on experience and contribute to a variety of marketing activities across multiple functions.
📋 Key Responsibilities
- ✅ Support the execution of integrated marketing campaigns across multiple channels and functions.
- ✅ Assist in the planning, coordination, and logistics of events, ensuring all aspects run smoothly from start to finish.
- ✅ Help track and analyze campaign performance, providing valuable insights and reporting to refine future marketing strategies.
- ✅ Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment of marketing efforts with business objectives.
- ✅ Contribute to content creation, design, and communication efforts for various marketing materials and initiatives.
- ✅ Manage and maintain marketing calendars, timelines, and project deadlines to ensure timely execution of activities.
- ✅ Assist with data management and CRM systems, ensuring accurate reporting and tracking of marketing activities and outcomes.
- ✅ Support day-to-day marketing operations and provide assistance on ad-hoc projects as needed.
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: None specified (entry-level role)
- Required Skills:
- Strong enthusiasm for Marketing with a desire to develop a broad skill set across various marketing functions.
- Excellent communication skills, both written and verbal, with a keen attention to detail.
- Ability to work effectively in a fast-paced, team-oriented environment, managing multiple projects simultaneously.
- Proficiency in Google Workspace
- A proactive attitude with a willingness to learn and take on new challenges.
- Preferred Skills:
- Previous internship or relevant experience in marketing, event management, or operations.
- Fluent English language, with knowledge of Arabic being beneficial but not required.
ASSUMPTION: While previous experience is not required, candidates with relevant internships or experience may have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: €35,000 - €45,000 per year (based on industry standards for entry-level marketing roles in Milan)
- Benefits:
- Training and Development: During onboarding, new hires receive department-specific training. Continuous learning is encouraged through dedicated mentorship and the First-Friend program.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including a leadership program for new and aspiring managers, specialized department training through Appian University, skills-based training, and tuition reimbursement.
- Community: Appian fosters inclusivity through 8 employee-led affinity groups, which help employees build stronger internal and external networks by planning social, educational, and outreach activities.
- Working Hours: Full-time, 40 hours per week. The role requires working on-site at the Milan office, Monday through Friday.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Milan. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
- Industry: Software development, specifically business process management and automation.
- Company Size: 1,001-5,000 employees
- Founded: 1999
- Company Description: Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything needed to design, automate, and optimize even the most complex processes, from start to finish. The world’s most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations, resulting in better growth and superior customer experiences.
- Company Specialties: Digital Transformation, Low-Code Application Development, Business Process Management (BPM), Application Platform-as-a-Service, Intelligent Automation, Process Automation, Process Mining, Enperise AI, Business Orchestration and Automation Technology, Case Management, Data Fabric, and Robotic Process Automation (RPA).
- Company Website:
appian.com
ASSUMPTION: Appian is a well-established company in the software development industry, with a strong focus on business process management and automation.
📊 Role Analysis
- Career Level: Entry-level (0-2 years)
- Reporting Structure: This role reports directly to the Marketing Manager.
- Work Arrangement: On-site, 5 days a week. Appian believes that in-person collaboration fosters a culture of shared ideas and teamwork.
- Growth Opportunities: Appian offers various growth and development opportunities, including a leadership program, specialized department training, skills-based training, and tuition reimbursement.
ASSUMPTION: This role provides an excellent opportunity for recent graduates to gain hands-on experience and contribute to various marketing activities across multiple functions.
🌍 Location & Work Environment
- Office Type: On-site, with a focus on in-person collaboration and teamwork.
- Office Location(s): Milan, Lombardy, Italy
- Geographic Context: Milan is the second-largest city in Italy and serves as a major commercial, financial, and cultural hub. It is known for its fashion, design, and finance industries.
- Work Schedule: Full-time, Monday through Friday, with standard business hours.
ASSUMPTION: The on-site work arrangement allows for better collaboration and teamwork, fostering a culture of shared ideas and innovation.
💼 Interview & Application Insights
- Typical Process: Application review → Phone/Video screen → In-person interview → Final decision
- Key Assessment Areas: Problem-solving skills, communication skills, enthusiasm for marketing, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your enthusiasm for marketing and eagerness to learn and grow in the field.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively in a team-oriented environment.
ASSUMPTION: The interview process focuses on assessing candidates' skills, enthusiasm, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Event management platforms (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing function and project requirements.
👔 Cultural Fit Considerations
- Company Values: Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution
- Work Style: Collaborative, team-oriented, fast-paced, and focused on continuous learning and improvement
- Self-Assessment Questions:
- How do you embody the core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution in your daily work?
- How do you approach working effectively in a fast-paced, team-oriented environment, managing multiple projects simultaneously?
- How do you handle feedback and criticism, and how do you use it to improve your work and grow as a professional?
ASSUMPTION: Appian values candidates who align with their core values and can thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- The role may involve working on multiple projects simultaneously, requiring strong organizational skills and time management.
- The on-site work arrangement may require commuting to the Milan office daily.
- The role may involve working on weekends or evenings to support events or campaigns, as needed.
ASSUMPTION: These challenges can be mitigated by effective time management, open communication with the team, and a willingness to be flexible and adaptable.
📈 Similar Roles Comparison
- How this role differs from related positions: This role is entry-level and focuses on supporting various marketing activities across multiple functions. Related roles may be more specialized or require more experience.
- Industry-specific context: The software development industry is competitive and fast-paced, with a strong focus on innovation and continuous improvement.
- Career path comparison: This role provides an excellent opportunity for recent graduates to gain hands-on experience and contribute to various marketing activities across multiple functions. It can serve as a stepping stone to more specialized or senior marketing roles within the company or the industry.
ASSUMPTION: This role offers a unique opportunity for recent graduates to gain broad marketing experience and contribute to various aspects of the business.
📝 Sample Projects
- Coordinating and executing a virtual event for a key client, including logistics, speaker management, and promotion.
- Analyzing campaign performance data to identify trends and make data-driven recommendations for future campaigns.
- Contributing to the creation and design of marketing materials, such as brochures, presentations, or social media content.
ASSUMPTION: These sample projects illustrate the variety of marketing activities and functions that the Marketing Associate may be involved in.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role support the overall marketing strategy and business objectives of the company?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does the team collaborate and communicate to ensure the successful execution of marketing campaigns and projects?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for the interview by researching the company, understanding the role, and practicing common interview questions.
- Follow up with the hiring manager or HR representative after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
