Marketing Associate - Specialty Care

📌 Core Information

🔹 Job Title: Marketing Associate - Specialty Care

🔹 Company: GSK

🔹 Location: Athens, Attikí, Greece

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Launch Lead / Brand Manager in brand management and operational planning
• Managing projects autonomously while ensuring compliance with internal policies and local regulations
• Developing and adapting marketing materials from global to local needs
• Achieving target sales budgets and managing promotional budgets
• Establishing customer journeys and participating in omnichannel exercises

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management and communication skills. It is ideal for a proactive, detail-oriented individual with a background in marketing or a related field.

📋 Key Responsibilities

✅ Actively supporting the Launch Lead / Brand Manager in all relevant Brand Management topics

✅ Participating in strategic and operational brand planning process in accordance with market opportunities

✅ Managing projects and ensure they are carried out autonomously, according to internal policies and local regulations

✅ Developing new marketing materials from scratch and adapt from global to local according to local needs and proactively drive their execution

✅ Being accountable for achieving target sales budget and for managing the overall spend of the promotional budget according to the annual brand plan

✅ Establishing customer journeys and actively participate in omnichannel exercises

✅ Being responsible for regular market analysis to obtain up-to-date competitive market intelligence and identify opportunities

✅ Establishing and maintaining good and efficient relationships with internal, cross-functional teams and external partners

ASSUMPTION: This role requires a strong understanding of market analysis, project management, and customer journey development. It also involves close collaboration with internal teams and external partners.

🎯 Required Qualifications

Education: Bsc in Business Administration / Finance / Marketing / Life Sciences or similar

Experience: None specified, but 0-2 years of experience is recommended

Required Skills:

• Fluency in both English & Greek languages
• Excellent PC/iPad usage and relevant MS office applications

Preferred Skills:

• Msc in Business Administration / Finance / Marketing / Life Sciences or similar
• Experience in marketing / brand management
• Some experience in a similar role in pharmaceutical industry
• Proactivity and excellent communication skills

ASSUMPTION: While a master's degree is preferred, a bachelor's degree with relevant experience is also acceptable. Experience in marketing or brand management is highly desirable but not strictly required.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for a Marketing Associate in Greece with 0-2 years of experience)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Global company with a strong brand and reputation

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Associate in Greece with 0-2 years of experience. Actual salary may vary depending on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceuticals

Company Size: 10,001+ employees (Large enterprise)

Founded: 1886 (Over 130 years ago)

Company Description:

• GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together.
• They prevent and treat disease with vaccines, specialty and general medicines.
• GSK focuses on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas.

Company Specialties:

• Pharmaceutical products and Vaccines

Company Website: www.gsk.com

ASSUMPTION: GSK is a well-established, global pharmaceutical company with a strong focus on innovation and research. They offer a wide range of products and have a significant presence in the industry.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role

Reporting Structure: Reports directly to the Launch Lead / Brand Manager

Work Arrangement: On-site, with potential for remote work as needed

Growth Opportunities:

• Potential for career progression within the marketing department or related fields
• Opportunities for professional development and training
• Exposure to global brand management and cross-functional teams

ASSUMPTION: This role offers strong growth potential for individuals looking to build a career in marketing or brand management within the pharmaceutical industry.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Athens, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, with a population of over 660,000 people
• Greece is a member of the European Union and uses the Euro as its currency
• The cost of living in Athens is generally lower than in other major European cities

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break), with flexibility for remote work as needed

ASSUMPTION: The work environment is professional and collaborative, with a strong focus on teamwork and cross-functional collaboration. The office is located in a bustling urban area with easy access to public transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the team or additional stakeholders

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication skills, and project management experience
• Research GSK's company culture and values to demonstrate your cultural fit

ATS Keywords: Marketing Associate, Brand Management, Project Management, Market Analysis, Customer Journey Development, Omnichannel Marketing, Pharmaceutical Industry, Fluency in English, Fluency in Greek, MS Office Applications

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experiences through a series of interviews. Successful candidates will have a strong background in marketing or a related field, as well as excellent communication and project management skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department and team's preferences and processes. However, strong proficiency in Microsoft Office Suite is essential.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Integrity
• Respect
• Transparency
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a strong commitment to patient focus and improving the lives of patients?
• Are you able to work effectively in a collaborative, team-oriented environment?
• Do you have a proactive and results-driven approach to your work?
• Are you adaptable and open to change in a dynamic work environment?

ASSUMPTION: GSK values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply. Successful candidates will demonstrate a strong commitment to the company's values and a willingness to work collaboratively in a dynamic, global organization.

⚠️ Potential Challenges

• High degree of autonomy and responsibility for project management
• Fast-paced and dynamic work environment with tight deadlines
• Requires strong communication and collaboration skills to work effectively with cross-functional teams and external partners
• May require occasional travel for meetings or events

ASSUMPTION: This role involves a high degree of responsibility and autonomy, which can be challenging for individuals who prefer a more structured or supervised work environment. However, it also offers significant opportunities for professional growth and development.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Manager position, but with a focus on specialty care products and a higher degree of autonomy and responsibility for project management
• Unlike other marketing roles, this position requires a strong understanding of market analysis and customer journey development
• Career progression in this role may lead to positions such as Senior Marketing Manager, Global Brand Manager, or other related roles within the pharmaceutical industry

ASSUMPTION: This role is unique in its focus on specialty care products and the high degree of autonomy and responsibility for project management. However, it shares many similarities with other marketing and brand management positions within the pharmaceutical industry.

📝 Sample Projects

• Developing and implementing a marketing campaign for a new specialty care product launch
• Conducting market analysis and competitive landscape assessments to inform brand strategy and positioning
• Managing cross-functional teams to execute marketing projects and ensure compliance with internal policies and local regulations

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that may be required in this role. Actual projects may vary depending on the specific needs and priorities of the department and team.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the broader marketing and brand management strategy for the company?
• What opportunities are there for professional development and growth within this role and the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These interview questions are intended to help candidates better understand the role, the team, and the company culture. They are not exhaustive, and candidates should feel free to ask additional questions based on their individual interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication skills, and project management experience
• Research GSK's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.