📌 Core Information
🔹 Job Title: Marketing Associate - Trade Show Management (Temporary)
🔹 Company: Watson-Marlow Fluid Technology Solutions (Spirax Group)
🔹 Location: Wilmington, MA, USA
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing on-site logistics for trade shows and ensuring timely delivery of corporate assets.
- Collecting, qualifying, and distributing leads to sales managers and partners.
- Managing marketing data lists for digital campaigns and assisting with digital optimization efforts.
- Managing marketing literature, inventory, budget, and compliance.
- Addressing marketing-related inquiries from sales teams and channel partners.
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. It involves frequent interaction with internal teams and external partners, making interpersonal skills crucial for success.
📋 Key Responsibilities
✅ Manage on-site logistics for trade shows, ensuring timely and budget-conscious delivery of corporate assets.
✅ Lead development and distribution: Collect, qualify, and distribute leads to sales managers and partners.
✅ Data management: Source, organize, and maintain marketing data lists for digital campaigns.
✅ Printed collateral management: Manage marketing literature, inventory, budget, and compliance.
✅ Digital optimization: Assist channel partners with brand management on websites and digital platforms.
✅ Reporting: Generate and distribute monthly and quarterly reports on lead metrics, customer data, and digital optimization.
✅ First-point-of-contact: Address marketing-related inquiries from sales teams and channel partners.
ASSUMPTION: The role requires a proactive approach to problem-solving, adaptability to changing priorities, and the ability to work effectively under pressure during trade shows.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Prior experience managing trade shows and marketing activities (2-5 years).
Required Skills:
- Strong verbal and written communication skills.
- Exceptional attention to detail.
- Ability to engage with customers effectively.
- Highly proficient in Microsoft Office Suite, especially Excel.
- Ability to multi-task, manage projects, and meet deadlines.
- Positive, cooperative attitude when dealing with sales channel representatives.
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot).
- Familiarity with marketing automation tools (e.g., Marketo, Pardot).
ASSUMPTION: Candidates with experience in the manufacturing or life sciences industries may have an advantage, as they will be familiar with the company's products and target audience.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 per year (based on industry standards for a Marketing Associate with 2-5 years of experience in the Boston area).
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Paid time off (vacation, sick, and holidays).
- Employee assistance program.
- Tuition reimbursement.
Working Hours: Full-time, 40 hours per week. Occasional travel within the United States may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Watson-Marlow Fluid Technology Solutions is part of the Spirax Group, a multi-national industrial engineering group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping, and associated fluid technologies. The company operates in various industries, including Food & Beverage, Pharmaceutical & Biotechnology, Power Generation, Semiconductors, and Healthcare.
Company Size: As part of the Spirax Group, the company has a workforce of over 6,000 employees worldwide, providing a large and diverse network of colleagues to collaborate with and learn from.
Founded: 1962 (as Watson-Marlow Limited).
Company Description:
- Watson-Marlow Fluid Technology Solutions is a world leader in manufacturing peristaltic pumps and associated fluid path technologies for the life sciences and process industries.
- The company offers a wide range of products, including tubing, specialized filling systems, and products for single-use applications.
- Watson-Marlow is committed to creating an inclusive workplace where everyone is empowered to make a difference and supports its colleagues to make their difference for each other, customers, communities, suppliers, the planet, and shareholders by creating a truly equitable working environment where everyone feels included.
Company Specialties:
- Peristaltic pumps and associated fluid path technologies.
- Tubing and single-use applications.
- Specialized filling systems.
- Steam and electric thermal solutions.
Company Website: wmfts.com
ASSUMPTION: Working at Watson-Marlow Fluid Technology Solutions offers opportunities for professional growth and development within a global organization that values diversity, inclusion, and collaboration.
📊 Role Analysis
Career Level: This role is suitable for a Marketing Associate with 2-5 years of experience, seeking to develop their skills in trade show management, lead development, and data management within a global organization.
Reporting Structure: The Marketing Associate will report directly to the Marketing Manager and work closely with sales teams, channel partners, and other internal departments.
Work Arrangement: This is an on-site, temporary position based in Wilmington, MA, USA. Occasional travel within the United States may be required.
Growth Opportunities:
- Expanding responsibilities and taking on additional projects as skills and experience develop.
- Transitioning to a permanent role, if desired, based on performance and organizational needs.
- Exploring opportunities within the Spirax Group's global network of companies and locations.
ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing within a global organization, providing a strong foundation for future career growth and development.
🌍 Location & Work Environment
Office Type: The Wilmington, MA office is a modern, collaborative workspace with a mix of open and private work areas.
Office Location(s): 37 Upton Drive, Wilmington, MA 01887, USA
Geographic Context:
- The Wilmington office is located in the Greater Boston area, providing easy access to numerous cultural, recreational, and dining options.
- The area offers a mix of urban and suburban living, with a range of housing options to suit different preferences and budgets.
- Wilmington is conveniently located near major highways and public transportation, making it easily accessible from other parts of the Greater Boston area.
Work Schedule: The standard workweek is Monday through Friday, 8:30 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required during trade shows or special events.
ASSUMPTION: The Wilmington office provides a supportive and collaborative work environment, with ample opportunities for professional growth and development within a global organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the HR department.
- In-person or video interview with the Marketing Manager.
- Final interview with the Director of Marketing.
- Background check and reference verification.
Key Assessment Areas:
- Communication skills and ability to engage with customers effectively.
- Attention to detail and organizational skills.
- Project management and time management skills.
- Adaptability and problem-solving skills.
- Alignment with company values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Provide specific examples of your experience managing trade shows, lead development, and data management.
- Demonstrate your understanding of the company's products and target audience in your application materials.
- Prepare thoughtful questions to ask during the interview, focusing on the company's culture, growth opportunities, and the specific needs of the role.
ATS Keywords: Trade show management, lead development, data management, marketing collateral, digital optimization, reporting, customer engagement, project management, attention to detail, communication skills, Microsoft Office Suite, CRM, marketing automation
ASSUMPTION: The application process for this role is competitive, and candidates who can demonstrate their relevant experience and skills, as well as their alignment with the company's values and culture, will have the best chance of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- CRM software (e.g., Salesforce, HubSpot).
- Marketing automation tools (e.g., Marketo, Pardot).
- Event management software (e.g., Cvent, Eventbrite).
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. The company provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Customer focus: Putting customers at the heart of everything we do.
- Collaboration: Working together to achieve common goals.
- Innovation: Encouraging creativity and continuous improvement.
- Integrity: Acting with honesty and transparency in all our interactions.
- Respect: Valuing and appreciating the diversity of our colleagues and customers.
Work Style:
- Collaborative: Working closely with internal teams and external partners to achieve shared goals.
- Adaptable: Responding to changing priorities and deadlines with flexibility and resilience.
- Detail-oriented: Ensuring high standards of accuracy and quality in all aspects of the role.
Self-Assessment Questions:
- Do you have experience managing trade shows and marketing activities in a manufacturing or life sciences industry?
- Are you comfortable working in a fast-paced, dynamic environment with changing priorities and deadlines?
- Do you have strong communication skills and the ability to engage with customers effectively?
- Are you proficient in Microsoft Office Suite, especially Excel?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Candidates who can demonstrate their alignment with the company's values and work style, as well as their relevant experience and skills, will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, especially during trade shows.
- Working with a diverse range of internal teams and external partners, each with their own priorities and expectations.
- Occasional travel within the United States, which may require working non-standard hours or weekends.
- Adapting to changes in the company's products, target audience, or market position, which may impact the role's responsibilities and priorities.
ASSUMPTION: The Marketing Associate will need to be proactive, adaptable, and resilient in the face of these challenges, leveraging strong communication skills and a collaborative work style to succeed in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on trade show management and lead development within the manufacturing or life sciences industries. Similar roles in other industries may have different priorities and responsibilities.
- Compared to marketing roles in other industries, this role requires a higher level of attention to detail and project management skills due to the complex nature of trade shows and the need to manage multiple priorities simultaneously.
- Career progression in this role may involve transitioning to a permanent position, taking on additional responsibilities, or exploring opportunities within the Spirax Group's global network of companies and locations.
ASSUMPTION: Candidates should consider their long-term career goals and how this role can help them achieve those objectives within the context of the Spirax Group's global organization.
📝 Sample Projects
- Managing a trade show booth at an industry event, including logistics, staffing, and lead generation activities.
- Developing and implementing a lead scoring and nurturing strategy to improve the quality and quantity of leads generated by digital campaigns.
- Collaborating with sales teams to create targeted marketing materials and campaigns to support specific product launches or customer segments.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Marketing Associate in this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of managing trade shows and lead development for this company's products and target audience?
- How does this role fit into the broader marketing strategy for the company, and how will my work contribute to its success?
- What opportunities are there for professional growth and development within this role and the company as a whole?
- How does the company support work-life balance for its employees, particularly those in temporary or hybrid roles?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link:
