📌 Core Information
🔹 Job Title: Marketing Associate (TW)
🔹 Company: ShopBack
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing ShopBack's social media presence across various platforms
- Creating and optimizing short-form video content for brand awareness and user acquisition
- Collaborating with influencers and KOLs to enhance brand exposure
- Analyzing campaign performance data to optimize strategies and share insights
- Working closely with cross-functional teams and external stakeholders for seamless campaign execution
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making to maximize marketing impact.
📋 Key Responsibilities
✅ Craft compelling content and manage ShopBack's social media presence, including IG, Threads, YouTube, TikTok
✅ Plan, shoot, and edit videos; optimize using performance data to boost brand awareness and acquire new users
✅ Collaborate with KOLs/KOCs to enhance brand exposure and attract new users
✅ Analyze performance data to optimize campaigns and share actionable insights
✅ Work closely with partners, internal teams, and external stakeholders, agency to ensure seamless campaign execution
ASSUMPTION: The role may require occasional weekend work or irregular hours to manage social media presence and coordinate with influencers across different time zones.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 1 year of marketing experience
Required Skills:
- Strong communication and coordination skills
- Creative and analytical mindset
- Basic data analysis knowledge
- Fluency in English and Chinese
- Excellent multitasking and time management skills
Preferred Skills:
- Experience with social media management tools
- Video editing skills
- Knowledge of influencer marketing platforms
ASSUMPTION: While not explicitly stated, proficiency in using social media platforms and relevant marketing tools is expected for this role.
💰 Compensation & Benefits
Salary Range: NT$35,000 - NT$50,000 per month (Estimated based on industry standards for entry-level marketing roles in Taipei)
Benefits:
- Career progression paths and opportunities to take on greater challenges
- Competitive compensation based on performance
- Candid, open, and collaborative culture where feedback is valued
- Work-From-Anywhere benefit to enable personal and professional growth
Working Hours: Full-time (40 hours/week), with flexible work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Taipei. Actual compensation may vary based on individual performance and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: ShopBack operates in the e-commerce and fintech sectors, focusing on cashback, rewards, and payments
Company Size: ShopBack has 501-1,000 employees globally, with a significant presence in Asia-Pacific
Founded: ShopBack was founded in 2014 in Singapore
Company Description:
- ShopBack is a leading shopping, rewards, and payments platform in Asia-Pacific
- It empowers over 50 million shoppers across 13 markets and partners with 20,000+ merchants
- ShopBack's mission is to redefine the way the world shops by making every purchase more rewarding
Company Specialties:
- E-commerce
- Cashback
- Rewards
- Payments
- Online marketing
- Discovery shopping
- Engineering
- Smart solutions
- FinTech
Company Website: corporate.shopback.com
ASSUMPTION: ShopBack's focus on data-driven decision making and continuous improvement creates an environment that values innovative and analytical thinkers.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: The Marketing Associate will report directly to the Marketing Manager or a similar role
Work Arrangement: Remote OK, with flexible work arrangements and a Work-From-Anywhere benefit
Growth Opportunities:
- Potential career progression paths within the marketing department
- Opportunities to take on greater challenges and expand responsibilities
- Exposure to cross-functional teams and external stakeholders for learning and development
ASSUMPTION: ShopBack's global presence and rapid growth provide ample opportunities for career advancement and international exposure.
🌍 Location & Work Environment
Office Type: ShopBack's Taipei office is located in Songshan District, with a modern and collaborative work environment
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is a bustling city with a vibrant tech industry and a strong startup ecosystem
- The city offers a high quality of life, with numerous cultural attractions and outdoor activities
- Taiwan has a competitive job market, with many opportunities for professional growth and development
Work Schedule: Full-time (40 hours/week), with flexible work arrangements and a Work-From-Anywhere benefit
ASSUMPTION: ShopBack's Taipei office provides a dynamic and collaborative work environment that fosters creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the hiring manager or a panel of interviewers
- Final decision and offer
Key Assessment Areas:
- Creativity and analytical skills
- Communication and collaboration abilities
- Understanding of social media platforms and marketing strategies
- Alignment with ShopBack's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of ShopBack's business model and target audience
- Showcase your portfolio or examples of previous marketing campaigns, if applicable
- Prepare questions about the role, team, and company to ask during the interview
ATS Keywords: Marketing, Social Media, Content Creation, Video Editing, Data Analysis, Influencer Partnerships, Cross-Team Collaboration, Communication, Creativity, Organization, Detail-Oriented
ASSUMPTION: ShopBack's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Video editing software (e.g., Adobe Premiere Pro, iMovie)
- Data analysis tools (e.g., Google Analytics, Excel)
- Influencer marketing platforms (e.g., Grin, Upfluence)
ASSUMPTION: Proficiency in using relevant marketing tools and platforms is expected for this role, with opportunities for training and development as needed.
👔 Cultural Fit Considerations
Company Values:
- Grit: Tackling challenges head-on and working together to solve problems
- Hunger: Valuing hard work and having relentless drive
- Speed: Moving fast and having a bias for action to deliver maximum impact
- Impact: Focusing on results and aiming for the best possible outcomes and timelines
- Growth: Embracing a growth mindset and constantly striving to learn, improve, and excel in roles
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional communication and coordination
- Data-driven and analytical, with a strong emphasis on performance optimization
- Adaptable and flexible, with the ability to multitask and manage multiple projects simultaneously
Self-Assessment Questions:
- Do I have a strong work ethic and a relentless drive to succeed?
- Am I comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do I have a growth mindset and a strong desire to learn and improve continuously?
ASSUMPTION: ShopBack's company culture values hard work, collaboration, and continuous learning, with a strong emphasis on data-driven decision making and performance optimization.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines simultaneously
- Collaborating with external influencers and stakeholders across different time zones
- Analyzing and interpreting performance data to optimize marketing strategies
- Adapting to a fast-paced and dynamic work environment with changing priorities and deadlines
ASSUMPTION: The Marketing Associate role requires strong organizational skills, adaptability, and the ability to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on social media management and short-form video content creation
- ShopBack's global presence and rapid growth provide unique opportunities for career advancement and international exposure
- This role offers a blend of creative and analytical responsibilities, with a strong emphasis on data-driven decision making
ASSUMPTION: The Marketing Associate role at ShopBack is unique in its focus on social media management and short-form video content creation, with opportunities for growth and development within the company's global footprint.
📝 Sample Projects
- Planning, shooting, and editing a series of short-form videos to promote a new ShopBack feature or partnership
- Analyzing the performance of a social media campaign and optimizing content strategy based on data insights
- Collaborating with an influencer to create sponsored content that drives brand awareness and user acquisition
ASSUMPTION: The Marketing Associate role involves a mix of creative and analytical projects, with a strong focus on data-driven decision making and performance optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does ShopBack approach influencer partnerships and collaborations, and what are the key metrics for success?
- What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does ShopBack support work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to ShopBack's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of previous marketing campaigns or projects, if applicable
- Prepare questions about the role, team, and company to ask during the interview
- Follow up with the hiring manager or HR team within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
