Marketing Associate - UAE National

📌 Core Information

🔹 Job Title: Marketing Associate - UAE National

🔹 Company: Deliveroo

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing marketing strategies for new verticals (grocery and retail), Deliveroo Plus, partnerships, and new customer promotions
• Managing promotional campaigns from setup to spend tracking
• Collaborating with cross-functional teams to align marketing campaigns
• Fostering a collaborative and innovative work environment

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication skills to manage multiple campaigns and stakeholders.

📋 Key Responsibilities

✅ Execute marketing strategies and initiatives for new verticals, Deliveroo Plus, partnerships, and new customer promotions

✅ Manage promotional campaigns from setup to spend tracking for new customer acquisition, vertical promotions, Plus promotions, and partner promotions

✅ Brief customer care on all promotions and help resolve issues if and when they arise

✅ Collaborate with cross-functional teams, including product, operations, and finance, to align marketing campaigns

✅ Foster a collaborative and innovative work environment to drive marketing excellence

✅ Work with CRM, digital media, brand, and studio teams to develop strong marketing plans and creative execution

ASSUMPTION: This role may require occasional overtime or weekend work to meet campaign deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of experience in Marketing

Required Skills:

• Proven experience working in complex work structures
• Experience in managing campaigns operationally
• Fluent written and spoken Arabic (essential) and a good standard of English
• Must have UAE passport & Family book (Khulasat Al Qaid)

Preferred Skills:

• Experience in the food delivery or e-commerce industry
• Knowledge of marketing automation tools

ASSUMPTION: While not explicitly stated, having experience in the food delivery or e-commerce industry may be beneficial for understanding the market and competition.

💰 Compensation & Benefits

Salary Range: AED 60,000 - 80,000 per annum (based on industry standards for a Marketing Associate in Dubai with 1-3 years of experience)

Benefits:

• 25 days Annual Leave
• Medical insurance
• Free Deliveroo Plus - free delivery and access to special offers
• Maternity & Paternity benefits
• End-of-year parties and regular social events

Working Hours: Full-time (40 hours per week), with flexibility to work overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the given experience level and location. Actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Food delivery and e-commerce

Company Size: 1,001-5,000 employees (global), with a significant presence in the UAE

Founded: 2013, with operations in the UAE since 2015

Company Description:

• Deliveroo is an award-winning delivery service that works with restaurants, grocery partners, and riders to provide food delivery services
• The company operates across 9 markets, including the UAE, and has a strong focus on technology and innovation
• Deliveroo is committed to providing excellent customer service and supporting local businesses

Company Specialties:

• Food delivery
• Restaurant delivery
• Groceries
• Logistics
• Technology and consumer technology

Company Website: deliveroo.co.uk

ASSUMPTION: Deliveroo's focus on technology and innovation may lead to a fast-paced work environment with a strong emphasis on data-driven decision-making.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth

Reporting Structure: This role reports directly to the Marketing Manager for the UAE

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings

Growth Opportunities:

• Progression to a Senior Marketing Associate or Marketing Manager role
• Expansion into other markets or verticals within the company
• Development of skills in cross-functional areas, such as product management or operations

ASSUMPTION: Given Deliveroo's rapid growth and expansion, there may be opportunities for career progression within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• The UAE has a thriving food delivery market, with strong competition among players
• Dubai is a multicultural city with a diverse range of restaurants and cuisines
• The UAE has a strategic location, making it an attractive market for international companies

Work Schedule: Standard office hours (9:00 AM - 6:00 PM), with flexibility to work overtime as needed

ASSUMPTION: The work environment may be dynamic and fast-paced, with a strong focus on results and performance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or video call interview with the Marketing Manager
• Final interview with the General Manager or another senior leader

Key Assessment Areas:

• Marketing and campaign management skills
• Communication and interpersonal skills
• Cultural fit and alignment with Deliveroo's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've managed or contributed to
• Research Deliveroo's marketing strategies and be ready to discuss how you can contribute to their success

ATS Keywords: Marketing, Campaign Management, Data Analysis, Project Management, Collaboration, Consumer-Centric Mindset, Flexibility, Arabic Fluency, English Proficiency

ASSUMPTION: Deliveroo may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Excel)

ASSUMPTION: The specific tools and technologies used may vary depending on the marketing team's preferences and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Deliver amazing customer experiences
• Embrace one team – one dream
• Win together, lose together
• Be bold, be different, be you

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a passion for delivering amazing customer experiences?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented setting?

ASSUMPTION: Deliveroo places a strong emphasis on cultural fit and alignment with their company values.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may be challenging for less experienced candidates
• Working in a fast-paced, dynamic environment may be stressful for some individuals
• Adapting to Deliveroo's unique company culture may take time and effort
• Competition in the food delivery market may lead to increased pressure to perform

ASSUMPTION: These challenges are common in fast-growing startups and may be mitigated by strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position has a stronger focus on campaign management and execution
• Unlike other marketing roles, this position requires fluency in Arabic and English
• Career progression in Deliveroo may be faster than in more established companies due to the company's rapid growth

ASSUMPTION: This role may be more suited to candidates with experience in campaign management or execution, rather than strategic marketing or branding.

📝 Sample Projects

• Managing a new customer acquisition campaign, including briefing customer care and tracking spend
• Collaborating with the central Deliveroo Plus team to launch a Plus campaign in the UAE
• Analyzing competitor promotions and developing a strategy to differentiate Deliveroo's offerings

ASSUMPTION: These sample projects are based on the responsibilities outlined in the job description and may vary depending on the specific needs of the marketing team.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to Deliveroo's overall marketing strategy?
• What opportunities are there for professional development and growth within the marketing team?
• How does Deliveroo support work-life balance for its employees?
• What are the biggest challenges facing the marketing team in the UAE, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and engagement with the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've managed or contributed to
• Research Deliveroo's marketing strategies and be ready to discuss how you can contribute to their success
• Follow up with the HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.