📌 Core Information
🔹 Job Title: Marketing Audience Management Sr Analyst - AVP
🔹 Company: Citi
🔹 Location: Schaumburg, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns using Citi’s proprietary tools
- Collaborating with cross-functional teams to drive portfolio sales and revenue
- Troubleshooting and debugging SAS and SQL code for campaign delivery
- Automating standard routines to enhance department efficiencies
- Maintaining data security control practices and compliance
ASSUMPTION: This role requires a high level of expertise in SQL and experience using marketing data with prior experience with campaign management software.
📋 Key Responsibilities
✅ Code, test, and execute marketing campaigns using Citi’s proprietary campaign execution tool
✅ Debug, resolve, and troubleshoot SAS and SQL code for campaign delivery
✅ Learn and leverage Citi’s proprietary campaign automation tool to execute campaigns
✅ Perform requirements analysis and provide recommendations to business contacts regarding infrastructure, operating guidelines, and procedures
✅ Maintain data security control practices and compliance
ASSUMPTION: The role involves working with sensitive data, so maintaining data security is crucial.
🎯 Required Qualifications
Education: Bachelor's/University degree or equivalent experience
Experience: 3-5 years of relevant experience in marketing campaign orchestration
Required Skills:
- High-level expertise in SQL
- Experience using marketing data with prior experience with campaign management software
- Excellent communication and collaboration skills
- Excellent attention to detail
- Practical problem-solving and strategic thinking
- Broad knowledge of database and marketing execution best practices
Preferred Skills:
- Experience with SAS and UNIX
- Knowledge of mainframe and related systems
ASSUMPTION: While not explicitly stated, having experience with SAS and UNIX would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $78,080.00 - $117,120.00 per year
Benefits:
- Medical, dental, and vision coverage
- 401(k) plan
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the company's primary location full-time salary range. The actual salary may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1812
Company Description:
- Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
- Our core activities are safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of our clients.
- We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities.
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: Citi
ASSUMPTION: Citi is a large, global financial institution with a wide range of services and a long history in the industry.
📊 Role Analysis
Career Level: Senior Analyst
Reporting Structure: This role reports directly to the Head of Marketing Audience Management.
Work Arrangement: On-site, full-time position based in Schaumburg, Illinois, United States.
Growth Opportunities:
- Potential career progression to a more senior role within the Marketing Audience Management team or other departments within Citi.
- Opportunities to work on high-impact projects and drive portfolio sales and revenue.
- possibility to gain experience with various marketing channels and campaign types.
ASSUMPTION: As a large organization, Citi offers numerous growth opportunities for motivated employees.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Schaumburg, Illinois, United States
Geographic Context:
- Schaumburg is a suburb of Chicago, Illinois, with a population of approximately 75,000 people.
- The area offers a mix of urban and suburban living, with easy access to Chicago's amenities.
- Schaumburg is home to several corporate headquarters and has a strong job market.
Work Schedule: Full-time, typically 40 hours per week, with the possibility of overtime during peak periods.
ASSUMPTION: Schaumburg offers a convenient location for employees commuting to work, with easy access to Chicago's amenities and a strong job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Technical skills in SQL, marketing campaign management, and data analysis
- Problem-solving and strategic thinking
- Communication and collaboration skills
- Attention to detail and data security awareness
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on marketing campaign orchestration and SQL expertise.
- Tailor your cover letter to the specific role and company, emphasizing your fit for the position and enthusiasm for the opportunity.
- Prepare for behavioral and technical interview questions, focusing on your problem-solving skills, attention to detail, and data security awareness.
ATS Keywords: Marketing Campaign Orchestration, SQL, Campaign Management Software, Data Security, Attention to Detail, Problem Solving, Strategic Thinking, Database Management, SAS, UNIX
ASSUMPTION: As a large organization, Citi may use an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application get noticed by the ATS.
🛠️ Tools & Technologies
- Citi's proprietary campaign automation tool
- Citi's proprietary campaign execution tool
- SAS and SQL
- UNIX
- Mainframe and related systems
ASSUMPTION: Familiarity with Citi's proprietary tools and relevant technologies is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Responsible finance
- Teamwork and collaboration
- Integrity and ethical conduct
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on teamwork and collaboration
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a proven track record of successfully managing marketing campaigns using relevant tools and technologies?
- Are you comfortable working in a fast-paced, dynamic team environment, collaborating with cross-functional teams to drive portfolio sales and revenue?
- Do you have a strong attention to detail and a commitment to maintaining data security control practices and compliance?
ASSUMPTION: Citi values employees who are client-centric, responsible, collaborative, and committed to integrity and ethical conduct. A strong attention to detail and commitment to data security are essential for this role.
⚠️ Potential Challenges
- Working with large datasets and complex campaign requirements
- Meeting tight deadlines and maintaining data accuracy and consistency
- Navigating a large, global organization with diverse teams and stakeholders
- Adapting to changes in technology and marketing trends
ASSUMPTION: As a large, global financial institution, Citi may present unique challenges related to its size, complexity, and global presence.
📈 Similar Roles Comparison
- This role is similar to other marketing campaign management positions but may require more advanced SQL skills and experience with Citi's proprietary tools.
- Compared to other financial services companies, Citi offers a wide range of services and a global presence, providing unique opportunities for career growth and development.
- As a senior analyst, this role offers more responsibility and autonomy than entry-level positions but may have less direct management responsibility than more senior roles.
ASSUMPTION: While this role shares similarities with other marketing campaign management positions, its unique aspects and the size of the organization make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive portfolio sales and revenue using Citi's proprietary campaign execution tool
- Collaborating with cross-functional teams to optimize campaign performance and enhance operational efficiencies
- Troubleshooting and debugging SAS and SQL code to ensure timely campaign delivery and maintain data security
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Audience Management department?
- How does this role contribute to the overall success of the marketing campaigns and portfolio sales and revenue targets?
- What opportunities are there for professional growth and development within the department and the broader organization?
- How does the company support work-life balance for employees in this role?
- What are the most challenging aspects of working in this role, and how can I best prepare to succeed in this environment?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in marketing campaign orchestration and SQL expertise.
- Write a cover letter emphasizing your fit for the role and enthusiasm for the opportunity.
- Prepare for behavioral and technical interview questions, focusing on your problem-solving skills, attention to detail, and data security awareness.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
