📌 Core Information
🔹 Job Title: Marketing Automation Advisor
🔹 Company: Ayvens
🔹 Location: Zaventem, Flanders, Belgium
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing external communications and being the main point of contact for technical questions related to email marketing.
- Designing and implementing automated campaigns to engage prospects and customers throughout their buyer's journey.
- Collaborating with various teams to ensure alignment and achieve shared goals.
- Optimizing internal processes and developing new automations based on business needs.
- Monitoring and analyzing the effectiveness of automation campaigns to provide actionable insights.
ASSUMPTION: This role requires a strong technical background in marketing automation and excellent communication skills to work effectively with different teams.
📋 Key Responsibilities
✅ Build emails for ad hoc communications and quarterly newsletters.
✅ Manage all transactional communications linked to the online user management interface.
✅ Think about internal process optimizations and develop new automations based on business needs.
✅ Design and implement automated lead nurturing and lead scoring email campaigns.
✅ Collaborate with the Partnership MarCom Expert to design engaging email templates, landing pages, and other assets.
✅ Own automated journeys, maintain, monitor, and analyze their effectiveness.
✅ Stay up-to-date with developments in the domain of marketing automation and think along about improvements within your field.
ASSUMPTION: This role requires a proactive and team-oriented mindset, with the ability to set priorities effectively and work seamlessly with colleagues across different departments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 0-2 years of experience in marketing automation, email marketing, or a related role.
Required Skills:
- Proficient in Salesforce Marketing Cloud or similar marketing automation tools.
- Excellent communication skills in Dutch, French, and English.
- Strong analytical skills and data-driven mindset.
- Proactive and team-oriented attitude with a focus on action.
- Able to set priorities effectively and work seamlessly with colleagues across different departments.
Preferred Skills:
- Experience with lead scoring and lead nurturing campaigns.
- Knowledge of HTML and CSS for email design.
- Familiarity with CRM systems, preferably Salesforce.
ASSUMPTION: While not explicitly stated, having experience with Salesforce Marketing Cloud or a similar marketing automation tool is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a Marketing Automation Advisor role in Belgium with 0-2 years of experience)
Benefits:
- Flexible hours and the possibility of homeworking several days a week.
- Training and talent development plans to support professional growth.
- Fair compensation and benefits package.
Working Hours: Full-time position with a standard workweek of 40 hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Automation Advisor role in Belgium with the given experience level. Actual compensation may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on sustainable mobility solutions.
Company Size: Ayvens is a large organization with over 14,500 employees across 42 countries, providing full-service leasing, flexible subscription services, fleet management services, and multi-mobility solutions to customers of all sizes.
Founded: Ayvens was founded in 2025 through the acquisition of LeasePlan by ALD Automotive, part of the Societe Generale group.
Company Description:
- Ayvens is committed to making life and business flow better by providing innovative mobility solutions.
- The company leverages its unique position to lead the way to net zero and spearhead the digital transformation of the mobility sector.
- Ayvens aims to foster an organization that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.
Company Specialties:
- Full-service leasing
- Flexible subscription services
- Fleet management services
- Multi-mobility solutions
- Sustainable mobility
- Digital transformation
Company Website: www.ayvens.com
ASSUMPTION: Ayvens' commitment to sustainable mobility and digital transformation creates an innovative and forward-thinking work environment for employees.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development within the organization.
Reporting Structure: The Marketing Automation Advisor will report directly to the Marcom Team and work closely with various teams, including Sales, Product, and Customer Success.
Work Arrangement: Hybrid work arrangement, with the possibility of homeworking several days a week.
Growth Opportunities:
- Developing expertise in marketing automation and related technologies.
- Expanding knowledge of the mobility industry and its digital transformation.
- Gaining experience working with cross-functional teams and stakeholders.
- Potential career progression into more senior marketing roles within the organization.
ASSUMPTION: This role offers ample opportunities for professional growth and development within the organization, as Ayvens is a large and expanding company with a strong focus on employee development.
🌍 Location & Work Environment
Office Type: Ayvens' headquarters are located in Zaventem, Belgium, with additional offices across 42 countries.
Office Location(s): Zaventem, Belgium
Geographic Context:
- Zaventem is a city in the Flemish Region of Belgium, located near Brussels.
- The area has a temperate maritime climate, with mild winters and cool summers.
- Zaventem is well-connected by public transportation, with easy access to Brussels Airport.
Work Schedule: Standard workweek of 40 hours, with flexible hours and the possibility of homeworking several days a week.
ASSUMPTION: Ayvens' hybrid work arrangement and flexible hours allow for a better work-life balance, enabling employees to maintain a healthy lifestyle while pursuing their professional goals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Technical skills in marketing automation and related tools
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Ayvens' values
Application Tips:
- Highlight relevant experience with marketing automation tools and email marketing campaigns.
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work effectively with cross-functional teams.
- Research Ayvens' company culture and values to demonstrate your cultural fit and enthusiasm for the role.
ATS Keywords: Marketing Automation, Email Marketing, Salesforce Marketing Cloud, Lead Nurturing, Lead Scoring, Collaboration, Communication, Process Optimization, Digital Transformation, Customer Satisfaction, Technical Knowledge, Email Campaigns, Data Analysis, Language Proficiency
ASSUMPTION: Applicants should focus on demonstrating their technical skills and experience with marketing automation tools, as well as their ability to work effectively with cross-functional teams and stakeholders.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- CRM systems (preferably Salesforce)
- Email design tools (HTML, CSS)
- Data analysis tools
ASSUMPTION: Familiarity with these tools is essential for success in this role, and applicants should highlight any relevant experience or certifications during the application process.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Curiosity
- Commitment
- Collaboration
Work Style:
- Proactive and action-oriented
- Team-oriented and collaborative
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- Do you have experience with marketing automation tools, and are you eager to learn and develop your skills further?
- Can you work effectively with cross-functional teams and stakeholders to achieve shared goals?
- Are you comfortable with a hybrid work arrangement and flexible hours?
- Do you align with Ayvens' company values and commitment to sustainable mobility and digital transformation?
ASSUMPTION: Applicants should assess their fit with Ayvens' company culture and values, as well as their ability to thrive in a hybrid work environment and collaborate effectively with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously.
- Working with diverse teams and stakeholders to ensure alignment and achieve shared goals.
- Keeping up-to-date with the latest developments in marketing automation and related technologies.
- Adapting to a hybrid work arrangement and maintaining a healthy work-life balance.
ASSUMPTION: These challenges can be overcome by effective time management, strong communication skills, and a proactive and adaptable mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or Email Marketing Specialist position, but with a stronger focus on collaboration and cross-functional teamwork.
- Compared to other marketing roles, this position requires a higher level of technical expertise in marketing automation tools and a data-driven mindset.
- Career progression in this role could lead to more senior marketing positions, such as Marketing Manager or Director of Marketing.
ASSUMPTION: Applicants should consider their fit for this specific role and how it aligns with their career goals and aspirations within the marketing field.
📝 Sample Projects
- Developing and implementing automated lead nurturing campaigns to engage prospects and customers throughout their buyer's journey.
- Optimizing internal processes and creating new automations based on business needs to improve efficiency and effectiveness.
- Collaborating with the Partnership MarCom Expert to design engaging email templates, landing pages, and other assets in a multibrand environment.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from technical tasks to collaborative initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ayvens support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Ayvens' commitment to sustainable mobility and digital transformation impact the day-to-day work of the marketing team?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the official job posting.
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this specific role.
- Prepare for the interview by researching Ayvens' company culture and values, and practicing your responses to common marketing and behavioral interview questions.
- Follow up with the hiring manager or HR representative after submitting your application to express your interest in the role and reiterate your qualifications.
- If selected for an interview, be prepared to discuss your experience with marketing automation tools and your ability to work effectively with cross-functional teams and stakeholders.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
