Marketing Automation and Relationship Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Automation and Relationship Marketing Specialist

🔹 Company: Mccann

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-04-21

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and managing smart, personalized campaigns using Salesforce Marketing Cloud or Adobe Campaign
• Building cross-channel customer journeys and experiences
• Collaborating with various teams to create personalized experiences
• Analyzing data to optimize campaigns and gain insights

ASSUMPTION: This role requires a strong background in marketing automation and relationship marketing, with a focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Plan and manage smart, personalized campaigns using Salesforce Marketing Cloud or Adobe Campaign

✅ Build cross-channel customer journeys, including email, SMS, WhatsApp, In-App, and more

✅ Analyze data to create targeted segments, optimize campaigns, and derive insights

✅ Write custom scripts (AMPScript / JavaScript / Liquid) and work with SQL

✅ Collaborate with marketing, data, product, and creative teams to create personalized customer experiences

ASSUMPTION: This role requires a high level of technical proficiency in marketing automation tools and a strong understanding of customer journey mapping.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Significant experience (3+ years) with Salesforce Marketing Cloud or Adobe Campaign

Required Skills:

• Proficient in SQL and relevant scripting languages (AMPScript, JavaScript, Liquid)
• Experience in building complex campaigns, including Journey/Audience Builders
• Strong HTML/CSS skills for email template creation
• Experience with A/B testing, performance analysis, and ongoing optimization
• Marketing-oriented, analytical mindset, creative thinking, and team collaboration skills

Preferred Skills:

• Fluency in Hebrew
• Experience with additional marketing automation tools

ASSUMPTION: Proficiency in Hebrew is strongly preferred for this role, as it is based in Israel and the job description is written in Hebrew.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Israel is typically between ₪25,000 - ₪40,000 per month, depending on experience and qualifications. This is an estimate based on industry standards and may vary.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role in Israel. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mccann is an integrated marketing communications agency operating in the advertising services industry.

Company Size: Mccann has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Mccann was founded in 1915 and has a rich history in the advertising industry.

Company Description:

• McCann is an integrated marketing communications agency with offices in Toronto, Calgary, and Montreal.
• The agency has been continuously ranked among the top in Canada since 1915.
• McCann creates meaningful roles for brands in people’s lives and improves the performance and influence of their clients.

Company Specialties:

• Empowered employees creating great advertising and communications.

Company Website: mccann.ca

ASSUMPTION: Mccann's focus on empowering employees and creating great advertising and communications suggests a collaborative and innovative work environment.

📊 Role Analysis

Career Level: This role is at the mid-level, requiring significant experience in marketing automation and relationship marketing.

Reporting Structure: The reporting structure for this role is not specified in the job description.

Work Arrangement: This role is on-site, with the option for flexible hours.

Growth Opportunities:

• Expanding skills in marketing automation and data analysis
• Advancing to a senior or management role within the marketing department
• Exploring opportunities in related fields, such as marketing strategy or data science

ASSUMPTION: Growth opportunities in this role may include advancing within the marketing department or exploring related fields within the advertising industry.

🌍 Location & Work Environment

Office Type: Mccann's office in Tel Aviv-Yafo is a collaborative, creative workspace designed to foster innovation and teamwork.

Office Location(s): 2 Raoul Wallenberg Street, Tel Aviv-Yafo, Israel

Geographic Context:

• Tel Aviv-Yafo is a vibrant, multicultural city known for its thriving tech industry and startup ecosystem.
• The city offers a high quality of life, with a diverse range of cultural attractions, restaurants, and nightlife.
• Tel Aviv-Yafo has a Mediterranean climate, with hot, dry summers and mild, rainy winters.

Work Schedule: The work schedule for this role is full-time, with flexible hours available.

ASSUMPTION: The work environment at Mccann's Tel Aviv-Yafo office is likely to be dynamic and collaborative, with a focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the marketing team
• Final interview with the department head

Key Assessment Areas:

• Technical proficiency in marketing automation tools
• Data analysis and optimization skills
• Collaboration and communication skills
• Cultural fit and alignment with Mccann's values

Application Tips:

• Tailor your resume to highlight relevant marketing automation and relationship marketing experience
• Prepare examples of cross-channel customer journeys and data-driven campaign optimization
• Demonstrate your proficiency in Hebrew, if applicable

ATS Keywords: Marketing Automation, Relationship Marketing, Salesforce, Adobe Campaign, SQL, AMPScript, JavaScript, Liquid, HTML, CSS, A/B Testing, Data Analysis, Customer Journey Mapping

ASSUMPTION: The application process for this role may involve assessments of technical skills, data analysis, and cultural fit, with a focus on marketing automation and relationship marketing experience.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Adobe Campaign
• SQL
• AMPScript
• JavaScript
• Liquid
• HTML
• CSS

ASSUMPTION: Proficiency in Salesforce Marketing Cloud or Adobe Campaign, along with relevant scripting languages and HTML/CSS, is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Truth Well Told
• Empowered employees
• Great advertising and communications

Work Style:

• Collaborative and innovative
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• Do you have a strong background in marketing automation and relationship marketing?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you have a creative and strategic mindset, with a focus on customer experience?

ASSUMPTION: Mccann values employees who are empowered, creative, and data-driven, with a focus on great advertising and communications.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to changes in marketing strategies and customer preferences
• Collaborating effectively with cross-functional teams
• Working in a fast-paced, dynamic environment

ASSUMPTION: This role may present challenges related to time management, adaptability, teamwork, and working in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to Marketing Automation Specialists and Relationship Marketing Specialists in other advertising agencies
• However, Mccann's focus on Truth Well Told and empowered employees may result in a more collaborative and innovative work environment
• Career paths may include advancing within the marketing department or exploring related fields within the advertising industry

ASSUMPTION: While this role is similar to other marketing automation and relationship marketing positions, Mccann's unique company culture and values may result in a distinct work environment and career growth opportunities.

📝 Sample Projects

• Developing and executing a cross-channel customer journey for a new product launch
• Optimizing email campaign performance using A/B testing and data analysis
• Collaborating with the creative team to design and implement personalized email templates

ASSUMPTION: Sample projects for this role may involve developing and executing customer journeys, optimizing campaign performance, and collaborating with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns for this role and the tools used to manage them?
• How does the marketing team collaborate with other departments, such as product and creative?
• What opportunities are there for professional development and growth within the marketing department?
• How does Mccann support work-life balance for its employees?
• What is the company culture like, and how does it contribute to the success of marketing campaigns?

ASSUMPTION: Key questions to ask during the interview should focus on the role's responsibilities, team dynamics, professional development, work-life balance, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing automation and relationship marketing experience
• Prepare examples of cross-channel customer journeys and data-driven campaign optimization
• Demonstrate your proficiency in Hebrew, if applicable
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.