📌 Core Information
🔹 Job Title: Marketing Automation Architect
🔹 Company: Equinix
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (with potential for hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading end-to-end Salesforce Marketing Cloud delivery and optimization
- Solving business challenges using native Salesforce solutions
- Collaborating with internal customers and vendors to manage expectations
- Developing data strategies and integrating marketing systems
- Proactively monitoring and optimizing system performance
ASSUMPTION: This role requires a strong technical background in Salesforce Marketing Cloud and a deep understanding of marketing processes and technologies. The ideal candidate will have experience working with diverse teams and stakeholders to deliver innovative solutions.
📋 Key Responsibilities
✅ Lead the implementation, configuration, and optimization of our Marketing Automation Platforms, utilizing in-depth knowledge of Salesforce Marketing Cloud to design and implement effective marketing automation solutions
✅ Identify and implement solutions within the Salesforce ecosystem rather than external tools, leveraging the full capabilities of the Salesforce platform to solve business challenges creatively and efficiently
✅ Act as the main point of contact for technology-related questions from our internal customers and strategic vendors, providing regular updates and managing expectations
✅ Work closely with the Data Strategy team to define data and integration requirements and develop effective customer journeys, translating marketing strategies into technical requirements within Salesforce
✅ Collaborate with marketing stakeholders to understand and translate their needs into system requirements across our Marketing Automation Platforms, analyzing existing marketing systems to identify areas for improvement and efficiency gains
✅ Investigate and diagnose system issues within Salesforce, working closely with technical teams to implement solutions and perform root cause analysis to prevent recurring problems, identifying opportunities to optimize system performance and efficiency within our platforms
✅ Implement and maintain system monitoring tools and dashboards to track performance metrics, identify anomalies, and predict potential issues, proactively analyzing system logs and performance data to identify trends and areas for improvement
✅ Develop and execute UAT plans for new system implementations, upgrades, and changes, collaborating with stakeholders to define test cases, document results, and ensure systems meet business requirements
✅ Maintain accurate and up-to-date documentation for system configurations, monitoring procedures, and UAT processes, contributing to a knowledge base for future reference and team learning
ASSUMPTION: This role requires a high level of technical proficiency in Salesforce Marketing Cloud and a strong understanding of marketing processes and technologies. The ideal candidate will have experience working with diverse teams and stakeholders to deliver innovative solutions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience)
Experience: 3+ years of experience working with Salesforce platforms, particularly Marketing Cloud and Sales Cloud
Required Skills:
- Strong ability to solve business problems within the Salesforce ecosystem rather than seeking external solutions
- Salesforce Marketing Cloud Email Specialist (MCAE) certification (or equivalent demonstrable experience)
- Salesforce Administrator certification (or equivalent demonstrable experience)
- Proven experience in system monitoring, performance optimization, and UAT
- Strong analytical and problem-solving skills with a proactive mindset
- Understanding of marketing processes and technologies
- In-depth knowledge of system monitoring tools and techniques
- Experience with data analysis and interpretation
- Excellent communication and collaboration skills
- Ability to work independently and as part of a team
Preferred Skills:
- Additional Salesforce certifications (Marketing Cloud, Sales Cloud, Data Cloud, Personalization and Intelligence products)
- 5+ years of experience with Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Sales Cloud, and other Salesforce platforms
- Experience with Salesforce scripting or programming languages (e.g., AMPscript, SSJS, APEX, SQL)
- Experience with integrating different systems within the Salesforce ecosystem
- Knowledge of ITIL or other IT service management frameworks
- Knowledge of project management methodologies (e.g., Agile, Waterfall)
- Experience with marketing automation and campaign management within Salesforce
ASSUMPTION: While a Bachelor's degree is preferred, Equinix may consider candidates with equivalent experience and relevant certifications. The required experience level for this role is mid-senior level, with a focus on Salesforce Marketing Cloud and related technologies.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level Marketing Automation Architect in Toronto, the estimated salary range is CAD 120,000 - 160,000 per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee discounts and perks
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for hybrid work arrangements as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Equinix offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Equinix operates in the Internet Publishing industry, focusing on providing digital infrastructure and interconnection services to businesses worldwide.
Company Size: Equinix is a large organization with over 10,000 employees, offering opportunities for growth and collaboration across various teams and locations.
Founded: Equinix was founded in 1998 and has since grown to become a global leader in digital infrastructure, operating over 260 data centers across the globe.
Company Description:
- Equinix is the world’s digital infrastructure company™, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success.
- Equinix enables today’s businesses to access all the right places, partners, and possibilities they need to accelerate advantage. With Equinix, they can scale with agility, speed the launch of digital services, deliver world-class experiences, and multiply their value.
- Equinix is committed to providing an equitable work environment that is foundational to its core values as a company and is vital to its success.
Company Specialties:
- Business Ecosystems
- Cloud Services
- Colocation
- Data Exchange
- Data Security
- Enterprise
- Financial Services
- Interconnection
- International Business Exchange (IBX®) Data Centers
- Interconnection Oriented Architecture
- Hybrid cloud
- Multicloud
- And Digital Infrastructure
Company Website: http://www.equinix.com
ASSUMPTION: Equinix is a large, global organization with a strong focus on digital infrastructure and interconnection services. The company values diversity, inclusion, and collaboration, offering opportunities for growth and development to its employees.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a high degree of technical proficiency and experience in Salesforce Marketing Cloud and related technologies.
Reporting Structure: The Marketing Automation Architect will report directly to the Senior Manager of Marketing Technology and collaborate with various internal customers and stakeholders across the organization.
Work Arrangement: This role is primarily on-site, with potential flexibility for hybrid work arrangements depending on business needs and team preferences.
Growth Opportunities:
- As Equinix continues to expand its digital infrastructure offerings, there may be opportunities for the Marketing Automation Architect to grow into more senior roles or explore new areas of the business.
- The company encourages professional development and offers tuition reimbursement and other learning opportunities to support employee growth.
- Equinix's global presence provides opportunities for candidates to work with diverse teams and gain exposure to different markets and cultures.
ASSUMPTION: This role offers opportunities for growth and development within Equinix's expanding digital infrastructure business. The ideal candidate will be proactive, innovative, and eager to take on new challenges as the company continues to evolve.
🌍 Location & Work Environment
Office Type: Equinix's Toronto office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 100 Queen Street West, Suite 700, Toronto, Ontario, M5H 2N2, Canada
Geographic Context:
- Toronto is a multicultural city with a thriving tech industry, offering a diverse range of cultural, recreational, and culinary experiences.
- The city is home to numerous Fortune 500 companies and startups, providing ample opportunities for professional growth and networking.
- Toronto has a humid continental climate, with warm summers and cold winters, and is known for its vibrant arts and culture scene.
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for hybrid work arrangements as needed.
ASSUMPTION: Equinix's Toronto office offers a modern, collaborative work environment with opportunities for growth and development within the company's expanding digital infrastructure business. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and thrive in a team setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the team
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Technical proficiency in Salesforce Marketing Cloud and related technologies
- Problem-solving skills and ability to think critically about business challenges
- Communication and collaboration skills, both written and verbal
- Ability to work independently and manage multiple priorities
- Alignment with Equinix's core values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience with Salesforce Marketing Cloud and related technologies
- Demonstrate your understanding of marketing processes and technologies, and how you've applied this knowledge in previous roles
- Showcase your problem-solving skills and ability to think critically about business challenges
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Salesforce Marketing Cloud, Salesforce Sales Cloud, System Monitoring, Performance Optimization, User Acceptance Testing, Data Analysis, Problem Solving, Communication, Collaboration, Technical Troubleshooting, Marketing Automation, Integration, Documentation, Agile Methodologies, Project Management
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their materials to highlight their relevant experience and skills. The interview process is designed to assess technical proficiency, problem-solving skills, and cultural fit with Equinix's values and company culture.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Salesforce Data Cloud
- Salesforce Personalization and Intelligence products
- Salesforce scripting or programming languages (e.g., AMPscript, SSJS, APEX, SQL)
- System monitoring tools (e.g., Salesforce Health Check, Datorama, etc.)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable working with new tools as needed to solve business challenges.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- One Team
- Accountable
- Innovative
Work Style:
- Collaborative
- Agile
- Data-driven
- Innovative
- Customer-focused
Self-Assessment Questions:
- How do you approach solving business challenges within the Salesforce ecosystem rather than seeking external solutions?
- Can you describe a time when you had to manage multiple priorities and how you ensured the success of your projects?
- How do you approach learning new tools and technologies to solve business challenges?
ASSUMPTION: The ideal candidate will be a strong cultural fit with Equinix's values and work style, demonstrating a customer-obsessed, collaborative, and innovative approach to problem-solving and teamwork.
⚠️ Potential Challenges
- This role may require working with legacy systems and data, which can be challenging and time-consuming
- Equinix is a large, global organization with a complex technology stack, which can be overwhelming for candidates new to the company
- The pace of work may be fast, with tight deadlines and high expectations for performance
- The Toronto office may have a competitive work environment, with opportunities for growth and development for high-performing candidates
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and thrive in a team setting, with a strong focus on problem-solving and customer success.
📈 Similar Roles Comparison
- Compared to other Marketing Automation Architect roles, this position may have a stronger focus on native Salesforce solutions and a broader range of responsibilities
- Equinix's global presence and diverse client base may offer unique opportunities for growth and development not available in smaller organizations
- This role may require more experience with system monitoring and performance optimization than similar roles in other industries
ASSUMPTION: The ideal candidate will have experience in a similar role or a related field and be comfortable working in a dynamic, fast-paced environment with a strong focus on customer success.
📝 Sample Projects
- Leading a team to implement a new marketing automation platform, resulting in a 30% increase in campaign efficiency and a 20% increase in revenue
- Developing and executing a UAT plan for a major system upgrade, ensuring minimal downtime and a successful launch
- Optimizing system performance and efficiency, resulting in a 25% reduction in system response time and a 15% increase in user satisfaction
ASSUMPTION: The ideal candidate will have experience with similar projects and be comfortable working with diverse teams and stakeholders to deliver innovative solutions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the biggest challenges facing the marketing technology team, and how does this role address them?
- How does Equinix support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Equinix foster a culture of innovation and collaboration within its teams?
ASSUMPTION: The ideal candidate will be proactive and curious, asking insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your experience with Salesforce Marketing Cloud and related technologies
- Prepare for the technical assessment or case study by reviewing your knowledge of Salesforce Marketing Cloud and related technologies, and practicing problem-solving scenarios
- If applicable, prepare examples of your work or portfolio to demonstrate your skills and experience
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
