Marketing Automation Associate 1

📌 Core Information

🔹 Job Title: Marketing Automation Associate 1

🔹 Company: RSM US LLP

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation and brand marketing initiatives through Marketo
• Designing, building, and optimizing email campaigns for enhanced digital presence and customer engagement
• Collaborating with cross-functional teams to understand marketing campaign strategies and performance goals
• Upholding RSM brand standards and best practices
• Proactively managing multiple projects and deadlines

ASSUMPTION: This role requires a strong understanding of marketing automation and email marketing, as well as the ability to work effectively in a collaborative, global team environment.

📋 Key Responsibilities

✅ Execute and optimize email marketing campaigns for RSM US and RSM Canada enterprise marketing and demand generation programs

✅ Understand program objectives and channel benchmarks, monitor campaigns to meet or exceed targets

✅ Identify optimization opportunities for assigned programs to improve target metrics

✅ Implement targeted testing under the direction of the digital marketing leadership team

✅ Accurately connect Marketo campaigns to CRM to ensure data flow supports the defined measurement strategy

✅ Contribute to reporting and analytics as requested

✅ Review peer campaigns for second set of eyes accuracy, identify errors or disjointed user experiences

✅ Participate in power user training and office hours to ensure consistency across the enterprise

✅ Collaborate with the design team to ensure brand assets remain current

✅ Identify opportunities for process improvements and bring forward to the manager for consideration

ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, digital marketing, or computer science (preferred)

Experience: 3+ years of experience in email marketing and marketing automation, preferably within a large, global organization or professional services environment

Required Skills:

• Proficiency with Marketo suite of tools
• Hands-on experience delivering email marketing and multichannel marketing automation campaigns
• Awareness of data sources across the marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, HootSuite, Google, SEMrush, etc.)
• Strong command of American English, with excellent written and verbal communication skills

Preferred Skills:

• Marketo certification
• Experience with Workfront project management tool
• Awareness of global data and consumer privacy regulations and best practices

ASSUMPTION: Candidates with relevant certifications and experience with additional marketing tools will be given preference.

💰 Compensation & Benefits

Salary Range: INR 7,00,000 - 12,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package
• Flexible work schedule
• Opportunities for career growth and development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting

Company Size: 10,001+ employees

Founded: 1926

Company Description:

• RSM US LLP is a leading provider of assurance, tax, and consulting services to the middle market
• With over 17,000 professionals across the U.S. and Canada and a global presence in 120 countries
• The company's purpose is to deliver the power of being understood to its clients, colleagues, and communities

Company Specialties:

• Accounting
• Audit
• Consulting
• Tax Services
• Private Equity
• Industrial Products
• Consumer Products
• Financial Services
• Real Estate

Company Website: rsmus.com

ASSUMPTION: RSM US LLP is a large, global organization with a strong presence in the accounting industry. Its culture emphasizes collaboration, innovation, and client focus.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Digital Marketing Manager

Work Arrangement: On-site, with opportunities for flexible work arrangements

Growth Opportunities:

• Progression to a senior role within the marketing automation team
• Expansion into other areas of digital marketing or related fields
• Opportunities for professional development and skill-building

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing automation team or explore other areas of interest.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 3rd Floor, Rosewood Block J (Wing-B), Bengaluru

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional and modern culture, with numerous historical sites, parks, and entertainment options
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time, with opportunities for flexible scheduling

ASSUMPTION: The office environment at RSM US LLP is designed to foster collaboration and innovation, with modern amenities and a focus on employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the digital marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Technical skills in Marketo and email marketing
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with RSM's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your experience with Marketo and email marketing campaigns
• Demonstrate your understanding of RSM's brand and values

ATS Keywords: Marketo, email marketing, marketing automation, campaign optimization, CRM integration, data analysis, collaboration, project management

ASSUMPTION: The application process at RSM US LLP is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values.

🛠️ Tools & Technologies

• Marketo
• Adobe Experience Manager
• Adobe Analytics
• CRM (Salesforce)
• HootSuite
• Google Analytics
• Workfront (project management)

ASSUMPTION: This role requires proficiency in Marketo and familiarity with additional marketing tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Excellence
• Innovation
• Stewardship

Work Style:

• Collaborative
• Innovative
• Client-focused
• Results-driven

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working with diverse stakeholders across multiple time zones?
• Do you have a strong commitment to delivering high-quality work and driving results?

ASSUMPTION: RSM US LLP values candidates who are strong team players, innovative thinkers, and committed to delivering exceptional results for clients.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, global environment
• Adapting to changing priorities and shifting workloads
• Working effectively with diverse teams and stakeholders across multiple time zones
• Keeping up with the latest trends and best practices in marketing automation and email marketing

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Specialist or Email Marketing Manager in other organizations
• However, this role is unique in its focus on driving demand generation and brand marketing initiatives for a global accounting firm
• Career progression may include opportunities to specialize in specific areas of marketing automation or expand into other digital marketing roles

ASSUMPTION: This role offers a unique opportunity to work in a specialized area of marketing automation within a large, global organization.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive event attendance
• Optimizing an existing email automation workflow to improve open rates and click-through rates
• Collaborating with the design team to create visually appealing and on-brand email templates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign development and optimization to collaboration and design.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing automation team currently?
• How does this role fit into the overall marketing strategy for RSM US LLP?
• What opportunities are there for professional development and growth within the marketing automation team?
• How does RSM US LLP support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, and show that you have thought critically about the position and its fit with your career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://rsm.wd1.myworkdayjobs.com/RSMCareers/job/Bengaluru/Marketing-Automation-Associate-1_JR112725
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for your interview by researching RSM US LLP's brand, values, and recent projects
• If applicable, prepare examples of your marketing automation and email marketing work to showcase during your interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.