Marketing automation coordinator

📌 Core Information

🔹 Job Title: Marketing Automation Coordinator

🔹 Company: Prospa

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Sydney office)

🚀 Job Overview

Key aspects of this role include:

• Executing a marketing calendar supporting business objectives across the customer lifecycle
• Building and optimizing customer lifecycle communications using Braze
• Collaborating with product teams to drive growth experiments
• Analyzing marketing activity reports to uncover insights and recommend optimizations

ASSUMPTION: This role requires a strong understanding of marketing automation tools and the ability to work effectively with sales and product teams.

📋 Key Responsibilities

✅ Execute a marketing calendar supporting business objectives across the customer lifecycle

✅ Assist sales enablement by creating and maintaining relevant toolkits and marketing assets

✅ Build and optimize customer lifecycle communications using Braze, including writing briefs for personalised multi-channel journeys (email, in-app, push, SMS)

✅ Collaborate with product teams to drive growth experiments along the customer journey

✅ Apply a test-and-learn approach to marketing initiatives, improving team processes and communication journeys

✅ Support the delivery of mandatory and service-related communications to customers

✅ Advocate for the customer, contributing to marketing activity reports and analysis to uncover insights, identify pain points, and recommend optimizations

✅ Support broader marketing projects and initiatives, including key priorities in our annual "Big Rocks"

ASSUMPTION: This role requires strong analytical and technical skills, as well as clear written and verbal communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of marketing experience in a sales-aligned environment

Required Skills:

• Proven experience with marketing automation tools (Braze, Salesforce, Segment)
• Strong analytical and technical skills
• Clear written and verbal communication skills
• Strong execution skills and attention to detail
• Ability to juggle multiple projects at once
• Ability to work in agile environments with various stakeholders

Preferred Skills:

• Experience with working with fast-paced Sales departments
• Knowledge of marketing automation tools

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of marketing principles and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Automation Coordinator role in Sydney, the estimated salary range is AUD 70,000 - 90,000 per annum.

Benefits:

• Growth opportunities, including learning days, workshops, and leadership programs
• Wellbeing initiatives, such as fitness initiatives, seasonal programs, and additional "Me Days"
• Lifestyle benefits, including flexible working options, top-notch office facilities, and diverse remote/travel work options
• Impact-focused initiatives, such as carbon neutrality, volunteer days, and employee resource groups

Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM AEST)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 201-500 employees

Founded: 2012

Company Description:

• Prospa is a leading financial partner to small businesses across Australia, offering flexible lending solutions and a simple transaction account built for small business.
• The company has helped thousands of businesses manage everyday expenses and seize growth opportunities through lending over $3 billion, contributing an estimated $8 billion to Australia's GDP, and supporting 114,000 FTE jobs.
• Prospa is committed to creating a range of new financial tools and products that allow business owners to take control of their finances.

Company Specialties:

• Business Finance

Company Website: www.prospa.com

ASSUMPTION: Prospa is a well-established company in the financial services industry, with a strong focus on small business financing.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site in Sydney, with potential for flexible work arrangements

Growth Opportunities:

• Prospa offers various growth opportunities, including learning and development programs, leadership training, and potential career progression within the marketing team.

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team at Prospa.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Sydney CBD

Office Location(s): Level 1, 4-16 Yurong Street, Sydney, NSW 2010, AU

Geographic Context:

• Sydney is the largest and most populous city in Australia, offering a vibrant cultural scene, diverse neighborhoods, and numerous employment opportunities.
• The Sydney CBD is a major commercial hub, with easy access to public transportation and numerous amenities.
• Prospa's office is located in the heart of the CBD, providing employees with a dynamic and bustling work environment.

Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM AEST) with potential for flexible work arrangements

ASSUMPTION: The Sydney CBD office provides a dynamic and collaborative work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the marketing manager or director

Key Assessment Areas:

• Marketing and automation skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Prospa's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing automation experience and skills
• Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact
• Research Prospa's company culture and values, and be prepared to discuss how your skills and experience align with their mission

ATS Keywords: Marketing automation, Braze, sales enablement, customer lifecycle, growth experiments, marketing activity reports, analytics, collaboration, agile environments

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant marketing automation experience and skills in their application materials.

🛠️ Tools & Technologies

• Braze (marketing automation platform)
• Salesforce (CRM)
• Segment (customer data platform)
• Additional tools and technologies may be used based on the specific needs of the role

ASSUMPTION: Candidates should have experience with marketing automation tools, with a focus on Braze, Salesforce, and Segment.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Agile
• Growth-focused

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of success in marketing automation roles?
• Are you comfortable working in a fast-paced, collaborative environment with various stakeholders?
• Do you thrive in data-driven, analytical roles and enjoy uncovering insights to drive business growth?

ASSUMPTION: Candidates should assess their fit with Prospa's company values and work style, as well as their comfort with the specific requirements of the role, before applying.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, dynamic environment with various stakeholders
• Adapting to changes in priorities and workflows
• Balancing the need for data-driven decision-making with the need for quick, agile execution

ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other marketing automation roles, this position places a greater emphasis on collaboration with sales and product teams to drive growth experiments
• Prospa's focus on small business financing sets it apart from other financial services companies
• This role offers opportunities for professional growth and development within the marketing team at Prospa

ASSUMPTION: Candidates should research similar roles at other companies to better understand the unique aspects of this position at Prospa.

📝 Sample Projects

• Developing and executing a marketing calendar to support business objectives across the customer lifecycle
• Creating and maintaining relevant toolkits and marketing assets to support sales enablement
• Building and optimizing customer lifecycle communications using Braze, including writing briefs for personalised multi-channel journeys
• Analyzing marketing activity reports to uncover insights, identify pain points, and recommend optimizations

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven results and impact in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Prospa support the growth and development of its marketing team members?
• Can you provide an example of a recent marketing campaign or project that was particularly successful, and what contributed to its success?
• How does Prospa approach collaboration with sales and product teams to drive growth experiments?
• What are the most important qualities and skills for someone to succeed in this role?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and Prospa's company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Prospa Careers page
• Tailor your resume and cover letter to highlight relevant marketing automation experience and skills
• Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact
• Research Prospa's company culture and values, and be prepared to discuss how your skills and experience align with their mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.