Marketing Automation Executive- Fixed term Contract

📌 Core Information

🔹 Job Title: Marketing Automation Executive - Fixed term Contract

🔹 Company: Financial Times

🔹 Location: Manila, Manila, Philippines

🔹 Job Type: On-site

🔹 Category: ⚙️ Marketing Automation

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing marketing campaigns
• Technical support for campaign issues
• Creating detailed marketing reports
• Collaborating with various marketing teams

ASSUMPTION: The role is focused on leveraging marketing automation tools to enhance customer engagement and retention. It involves strategic planning and execution rather than basic operational tasks.

📋 Key Responsibilities

✅ Support the development of campaign flows to move readers through the customer journey

✅ Ensure campaign setup aligns with platform architecture and lead flow programs

✅ Serve as technical support for campaign issues

✅ Contribute to best practice knowledge sharing

✅ Create and maintain reports to understand marketing program performance

✅ Plan, execute, and measure A/B tests to drive performance

✅ Ensure best deliverability practices for emails

✅ Deliver comprehensive reports on campaign performance

ASSUMPTION: The responsibilities highlight both strategic planning and hands-on execution, with an emphasis on technical proficiency and analytical skills.

🎯 Required Qualifications

Education: Not specifically required, but a degree in Marketing or related fields is preferred.

Experience: One or more years in a marketing automation role

Required Skills:

• Marketing automation experience
• A/B and multivariate experiment experience
• GDPR knowledge
• Strong communication and collaboration skills
• Creative thinking and problem-solving abilities

Preferred Skills:

• Experience with Bloomreach
• Marketo certification
• Salesforce CRM proficiency
• Google Analytics understanding
• Proven experience in landing page optimization

ASSUMPTION: A combination of technical and soft skills is required, notably in automation platforms and analytics.

💰 Compensation & Benefits

Salary Range: Not specified, typically competitive in the media and publication industry

Benefits:

• Comprehensive health insurance plans
• Professional development opportunities
• Access to global opportunities within the company

Working Hours: 40 hours per week, with potential flexibility

ASSUMPTION: The compensation likely aligns with industry standards for media companies and may include additional performance-based incentives.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing with a focus on global business news

Company Size: Approximately 8,127 employees, offering a dynamic global work environment

Founded: Not specified, part of the renowned Nikkei Inc.

Company Description:

• World leader in business news
• Over one million paying readers
• Focus on digital subscription growth

Company Specialties:

• Enterprise journalism
• Digital content delivery
• Comprehensive business insights

Company Website: http://www.ft.com

ASSUMPTION: As an internationally recognized organization, the Financial Times offers a robust platform for career growth within the media industry.

📊 Role Analysis

Career Level: Entry to mid-level with opportunities for growth in marketing automation specialties

Reporting Structure: Reports to the Head of Marketing Automation

Work Arrangement: Full-time, on-site role in Manila

Growth Opportunities:

• Advancement to senior marketing roles
• Opportunities to lead larger projects
• Cross-functional team collaboration experience

ASSUMPTION: The role offers growth potential through increasing responsibilities and exposure to various marketing techniques.

🌍 Location & Work Environment

Office Type: Modern corporate office environment

Office Location(s): Manila, Philippines

Geographic Context:

• Vibrant city with strong business networks
• Access to numerous professional events
• Rich cultural diversity and community

Work Schedule: Standard business hours, with potential project-based variations

ASSUMPTION: The Manila office likely operates with cultural sensitivity and offers engagement with international teams.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Technical interview with scenario-based questions
• HR discussion on cultural fit and personal goals

Key Assessment Areas:

• Technical knowledge and problem-solving
• Communication and collaboration skills
• Alignment with company values and goals

Application Tips:

• Highlight specific automation tools experience
• Include examples of previous successful campaigns
• Demonstrate adaptability and eagerness to learn

ATS Keywords: Marketing Automation, Campaign Management, Reporting, GDPR

ASSUMPTION: A structured hiring process allows candidates to demonstrate both technical skills and cultural fit with the organization.

🛠️ Tools & Technologies

• Bloomreach
• Marketo
• Salesforce CRM

ASSUMPTION: Expertise in these tools will enhance efficiency in executing marketing campaigns and automating customer interactions.

👔 Cultural Fit Considerations

Company Values:

• Integrity and accuracy
• Cultural diversity and inclusion
• Innovation and ambition

Work Style:

• Collaborative team environment
• Encourages proactive problem-solving
• Focus on data-driven decision-making

Self-Assessment Questions:

• How do I handle complex project challenges?
• What experience do I have with marketing analytics?
• Am I comfortable working in a fast-paced media environment?

ASSUMPTION: Candidates suited for this role should be aligned with the company's values of journalism integrity and global business insight.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously
• Adapting to ever-changing digital marketing trends
• Ensuring compliance with international data regulations
• Maintaining high customer engagement rates

ASSUMPTION: The dynamic nature of marketing and media industries poses challenges that require agility and continuous learning.

📈 Similar Roles Comparison

• Emphasis on technical automation skills versus general marketing roles
• Greater focus on data analysis and reporting
• Integration with cross-functional teams

ASSUMPTION: This role offers specific expertise development in marketing automation, differentiating from broader marketing executive positions.

📝 Sample Projects

• Implementing a customer journey automation project
• Conducting a successful multi-channel marketing campaign
• Developing an innovative A/B testing framework

ASSUMPTION: A well-rounded portfolio showcasing diverse project experience will benefit candidates.

❓ Key Questions to Ask During Interview

• What are the biggest challenges currently facing the marketing team?
• How does this role interact with other departments?
• What opportunities are available for professional development?
• What are the metrics for success in this position?
• How does Financial Times ensure work-life balance?

ASSUMPTION: Questions that show strategic thinking and career ambitions will resonate well with interviewers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Financial Times career portal at this link
• Prepare a resume highlighting relevant marketing automation experience
• Include a cover letter detailing your experience with campaign management tools
• Be ready to discuss previous project impacts and metrics
• Contact HR for any application assistance

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.