Marketing Automation & Funnel Specialist (Remote - LATAM Only)

📌 Core Information

🔹 Job Title: Marketing Automation & Funnel Specialist (Remote - LATAM Only)

🔹 Company: Remote Talent LATAM

🔹 Location: Colombia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (LATAM Only)

🚀 Job Overview

Key aspects of this role include:

• Building and managing marketing funnels using GoHighLevel
• Setting up automations for lead capture, email sequences, and course access
• Supporting digital campaigns and collaborating directly with the founder
• Troubleshooting funnel issues and recommending improvements

ASSUMPTION: This role requires a strong technical background in digital marketing and marketing automation to succeed.

📋 Key Responsibilities

✅ Build and manage marketing funnels inside GoHighLevel

✅ Set up automations for lead capture, email sequences, and course access

✅ Review and schedule newsletters (light copy-editing and formatting included)

✅ Support live webinar setup and execution (invites, reminders, managing chat, etc.)

✅ Troubleshoot funnel issues and recommend improvements

✅ Take ownership of recurring and process-driven marketing tasks

✅ Collaborate directly with the founder to implement marketing strategies

ASSUMPTION: This role involves a mix of technical and creative tasks, requiring strong attention to detail and a process-oriented mindset.

🎯 Required Qualifications

Education: Not specified

Experience: 2-4 years in digital marketing, funnel building, or marketing automation

Required Skills:

• Proven hands-on experience with GoHighLevel or a similar CRM/automation platform
• Strong understanding of marketing workflows (opt-ins, email sequences, etc.)
• Comfortable with copy-editing or light copywriting
• High attention to detail with a process-oriented mindset
• Self-starter who is organized, reliable, and proactive in solving problems
• Agency background or experience in fast-paced marketing environments
• Familiarity with email marketing strategies and list segmentation
• Experience supporting coaching businesses, course creators, or education-based brands

Preferred Skills:

• Fluency in Spanish (for better communication with the team)

ASSUMPTION: While not explicitly stated, fluency in Spanish may be beneficial for better communication and collaboration with the team.

💰 Compensation & Benefits

Salary Range: $2,500 USD per month

Benefits:

• Flexible schedule with partial overlap with U.S. business hours preferred
• Opportunity to work directly with the founder on high-impact projects
• Growth opportunities in digital marketing, operations, and leadership

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. It may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 11-50 employees

Founded: 2017

Company Description:

• Remote Talent LATAM connects top Latin American talent with leading U.S. marketing agencies
• They guide businesses and candidates through every step of the hiring process
• Their mission is to bridge the gap between exceptional talent and growing opportunities

Company Specialties:

• Marketing recruitment
• Remote hiring
• Latin American talent acquisition

Company Website: remotetalentlatam.com

ASSUMPTION: Remote Talent LATAM acts as a trusted partner, facilitating the connection between talented individuals and growing marketing agencies.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Founder

Work Arrangement: Remote (LATAM Only) with flexible hours

Growth Opportunities:

• Potential growth in digital marketing, operations, and leadership
• Opportunity to work directly with the founder on high-impact projects

ASSUMPTION: This role offers growth opportunities for the right candidate, allowing them to expand their skills and advance their career.

🌍 Location & Work Environment

Office Type: Remote (LATAM Only)

Office Location(s): Colombia

Geographic Context:

• Colombia has a vibrant and growing digital marketing industry
• Working remotely allows for a flexible work-life balance
• The time zone overlap with the U.S. enables better collaboration with the client

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and improved productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the founder

Key Assessment Areas:

• Technical skills in marketing automation and funnel building
• Problem-solving abilities
• Attention to detail and process-oriented mindset
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience with GoHighLevel or similar platforms
• Demonstrate a strong understanding of marketing workflows and email marketing strategies
• Showcase your ability to work independently and solve problems proactively
• Tailor your resume and cover letter to emphasize your fit for this role

ATS Keywords: Marketing Automation, Funnel Building, GoHighLevel, Digital Marketing, Email Marketing, Copy Editing, Problem Solving, Attention to Detail, Self-Starter, Organizational Skills, Lead Capture, Webinar Setup, Marketing Strategies, List Segmentation, Education-Based Brands

ASSUMPTION: The application process may vary depending on the client's specific requirements and the hiring manager's preferences.

🛠️ Tools & Technologies

• GoHighLevel
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Webinar platforms (e.g., Zoom, GoToWebinar)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role may vary depending on the client's specific needs and the marketing strategies in place.

👔 Cultural Fit Considerations

Company Values:

• Exceptional talent
• Growing opportunities
• Trust and partnership

Work Style:

• Remote and flexible work arrangements
• Collaborative and supportive team environment
• Focus on process-driven marketing tasks

Self-Assessment Questions:

• Do you have a strong technical background in digital marketing and marketing automation?
• Are you comfortable working remotely and independently?
• Do you thrive in a fast-paced, process-driven environment?

ASSUMPTION: Remote Talent LATAM values candidates who are highly skilled, adaptable, and committed to their clients' success.

⚠️ Potential Challenges

• Working with multiple clients and managing different marketing strategies
• Troubleshooting technical issues and finding creative solutions
• Adapting to the client's specific needs and preferences
• Balancing multiple tasks and prioritizing workload efficiently

ASSUMPTION: The role may present challenges that require strong problem-solving skills, adaptability, and effective time management.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Specialist or a Funnel Builder position
• However, it offers the unique opportunity to work directly with the founder and contribute to high-impact projects
• Career paths may include advancing to a marketing manager or digital marketing specialist role

ASSUMPTION: While this role shares similarities with other marketing automation and funnel building positions, its unique aspects set it apart and offer distinct growth opportunities.

📝 Sample Projects

• Building and optimizing marketing funnels using GoHighLevel
• Developing and implementing email marketing campaigns
• Supporting live webinars and managing chat interactions
• Troubleshooting funnel issues and recommending improvements

ASSUMPTION: The specific projects and tasks may vary depending on the client's needs and the marketing strategies in place.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the most significant challenges facing the client's marketing efforts, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the expected timeline for onboarding and ramping up in this role?
• How does the company ensure effective communication and collaboration among remote team members?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for a technical assessment or case study, focusing on your marketing automation and funnel building abilities
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.