📌 Core Information
🔹 Job Title: Marketing Automation Manager
🔹 Company: Bizagi
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Colombia)
🚀 Job Overview
Key aspects of this role include:
- Scaling marketing efforts through automation and orchestration
- Managing daily execution of landing pages, emails, and automated email nurture programs
- Serving as a strategic lead on marketing automation processes and tools
- Supporting webinar and virtual events programs
- Collaborating with integrated marketers and sales teams to achieve pipeline and revenue goals
ASSUMPTION: This role requires a high level of technical proficiency in marketing automation tools and a strong understanding of B2B marketing strategies.
📋 Key Responsibilities
✅ Execute daily tasks related to landing pages, emails, and automated email nurture programs
✅ Serve as a strategic lead on marketing automation processes, including process design, execution, data quality, system enhancements, and integrations
✅ Manage logistics for webinars and virtual events
✅ Support marketing programs with list uploads, campaign associations, and ad hoc list pulls
✅ Assist in the development and execution of integrated marketing programs
✅ Analyze campaign data to identify trends and optimize performance
✅ Support marketing data hygiene projects and digital marketing programs
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 4 years of experience with marketing automation (Marketo preferred), 3-5 years in a modern B2B marketing environment, and 3+ years in marketing automation/operations
Required Skills:
- Proficient in Marketo, Dynamics, ABM tools, email templates, CMS, and other marketing technologies
- Strong attention to detail and data analysis skills
- Excellent communication and collaboration skills
- Proficient in Microsoft Office Suite and other business tools
- Growth mindset with a can-do attitude
Preferred Skills:
- Experience with GoToWebinar or similar webinar platforms
- Familiarity with process design, execution, data quality, system enhancements, and integrations
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is COP 60,000,000 - COP 80,000,000 per year, based on industry standards for a Marketing Automation Manager with 5-10 years of experience in Colombia.
Benefits:
- Health insurance
- Retirement plan
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with flexible hours and a remote work arrangement for Colombia-based employees
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 1989
Company Description:
- Bizagi is a global software company specializing in low-code process automation
- Offers a cloud-native platform for building and modernizing business applications
- Serves large organizations across various industries, including adidas, DHL, and Old Mutual
Company Specialties:
- Digital Transformation
- Digital Process Automation
- Digital Business
- Process Automation
- Business Process Management
- Workflow Automation
- Intelligent Process Automation
- Low-Code Development
- Cloud-Native Platforms
- Enterprise Apps
- Legacy Modernization
Company Website: http://www.bizagi.com
ASSUMPTION: Bizagi's focus on low-code process automation and digital transformation makes it an attractive employer for tech-savvy marketing professionals.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with significant responsibilities and strategic decision-making
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: Remote work arrangement for Colombia-based employees, with flexible hours
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to gain experience in a fast-growing, global software company
- Chance to work with a diverse, international team and collaborate with various departments
ASSUMPTION: This role offers significant growth potential for the right candidate, as Bizagi continues to expand and grow its global presence.
🌍 Location & Work Environment
Office Type: Remote work arrangement for Colombia-based employees
Office Location(s): Bogotá, Colombia
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a population of over 8 million
- The city offers a vibrant cultural scene, with numerous museums, theaters, and festivals
- Bogotá has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time, with flexible hours and a remote work arrangement for Colombia-based employees
ASSUMPTION: The remote work arrangement for Colombia-based employees allows for a better work-life balance and reduced commuting time.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing team
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Technical proficiency in marketing automation tools
- Understanding of B2B marketing strategies and best practices
- Problem-solving skills and ability to work independently
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience with marketing automation tools and B2B marketing campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for technical interview questions related to marketing automation processes and tools
ATS Keywords: Marketing Automation, Marketo, Demand Generation, Email Marketing, Data Analysis, Collaboration, Communication, Process Design, Digital Marketing, Data Quality, System Enhancements, Integrations, ABM Tools, Webinar Management, Campaign Management, Data Hygiene
ASSUMPTION: Applicants should focus on demonstrating their technical proficiency in marketing automation tools and their understanding of B2B marketing strategies during the interview process.
🛠️ Tools & Technologies
- Marketo
- Dynamics
- ABM tools
- Email templates
- CMS
- Microsoft Office Suite
- GoToWebinar
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovative
- Collaborative
- Responsive
- Accountable
Work Style:
- Flexible work arrangements
- Focus on outcomes, not hours in the office
- Emphasis on work-life balance
Self-Assessment Questions:
- Do you have a strong attention to detail and a growth mindset?
- Are you comfortable working remotely and independently?
- Do you thrive in a fast-paced, collaborative environment?
ASSUMPTION: Applicants should assess their fit with Bizagi's company values and work style before applying to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may be challenging for some candidates
- Working remotely may require strong self-motivation and time management skills
- Keeping up with the latest marketing automation tools and trends may be demanding
- Collaborating with international teams may present communication and time zone challenges
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to overcome them before applying for this role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or Marketing Operations Manager, but with a stronger focus on strategic decision-making and campaign execution
- Unlike other marketing roles, this position requires a high level of technical proficiency in marketing automation tools
- Career progression in this role may lead to senior marketing roles or management positions within the company
ASSUMPTION: Applicants should research similar roles and compare them to this position to better understand the unique requirements and opportunities it offers.
📝 Sample Projects
- Developing and executing a marketing automation campaign to generate leads for a new product launch
- Optimizing email nurture programs to improve open rates and click-through rates
- Managing webinar logistics and promoting events to drive attendance and engagement
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other marketing teams and departments?
- What opportunities are there for professional development and growth within the company?
- How does Bizagi support work-life balance for remote employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Applicants should ask thoughtful questions during the interview process to demonstrate their interest in the role and gain a better understanding of the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with marketing automation tools and B2B marketing campaigns
- Prepare for technical interview questions related to marketing automation processes and tools
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
