📌 Core Information
🔹 Job Title: Marketing Automation Manager
🔹 Company: Artlist
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading end-to-end campaign execution and optimization across the customer journey
- Managing automated campaigns, newsletters, user protocols, and other channels
- Collaborating with cross-functional teams to align campaigns with business goals
- Analyzing campaign performance and optimizing results through data-driven insights
- Implementing new tools and features to keep automation practices ahead of the curve
ASSUMPTION: This role requires a balance of technical skills in marketing automation and strong communication skills to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Set up and manage automated campaigns, newsletters, user protocols, and in-product touchpoints across multiple products and audience segments
✅ Monitor campaign impact, analyze results, and continuously improve performance through insights and prioritization
✅ Work closely with product marketing, creative, content, data, and other teams to align campaigns with business goals
✅ Run ongoing A/B tests to optimize performance across emails and in-product touchpoints
✅ Manage user segmentation based on user status, behavior, demographics, and product usage to deliver relevant messaging
✅ Support in-app campaigns and landing page activities to drive feature adoption and improve performance
✅ Test and implement new tools, features, and trends to keep our automation practices ahead of the curve
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive business impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in marketing automation, CRM, lifecycle, or retention marketing from a SAAS company
Required Skills:
- Proven experience working with marketing automation platforms like Braze or similar tools
- Strong understanding of customer journeys, funnel optimization, and segmentation strategies
- Data-savvy with a solid grasp of email performance metrics and campaign analytics
- Experience building flows and managing campaign logic
- Excellent communication skills and ability to thrive in a collaborative environment
- High proficiency in English, both written and spoken
Preferred Skills:
ASSUMPTION: Candidates with experience in a SAAS environment and a strong background in marketing automation will be best suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $70,000 - $120,000 per year, based on industry standards for a Marketing Automation Manager with 2-5 years of experience in Israel.
Benefits:
- Health insurance and other benefits packages
- Flexible work hours and remote work options
- Opportunities for professional growth and development
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Artlist operates in the technology, information, and internet industry, focusing on creative tools and assets for video creation.
Company Size: Artlist is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: Artlist was founded in 2016 and has since grown to serve over 27 million users worldwide, including top-tier global brands.
Company Description:
- Artlist is a leading creative technology company empowering global brands and creators through two products: Artlist and Motion Array.
- Offering over 3 million high-quality, royalty-free assets, Artlist provides everything needed to produce video content through a subscription-based model.
- The company is constantly expanding into advanced creative tools like GenAI features and video effects plugins.
Company Specialties:
- Music for films
- Video and video production
- Royalty-free music and sound effects
- Stock footage and footage subscriptions
- YouTube and video creators
Company Website: artlist.io
ASSUMPTION: Artlist's focus on creativity and innovation makes it an attractive workplace for candidates interested in the video creation industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing automation.
Reporting Structure: The Marketing Automation Manager will report directly to the Head of Marketing or a similar role and collaborate with various teams, including product marketing, creative, content, and data.
Work Arrangement: This role is offered on a full-time basis with remote work options.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to expand skills and knowledge in marketing automation and data analysis
- Possibility to work on high-impact projects with global brands and individual creators
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing automation and data-driven marketing.
🌍 Location & Work Environment
Office Type: Artlist has offices in New York, NY, and Tel Aviv, Israel, with remote work options available.
Office Location(s): 122 Grand St, New York, NY 10013, US; Beit Polak, 20 Ahad Ha'Am St., Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- Artlist's offices are located in central areas with easy access to public transportation and amenities
- The company offers remote work options, allowing for greater flexibility in work arrangements
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: Artlist's offices provide a dynamic and collaborative work environment, while remote work options offer flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager or team
Key Assessment Areas:
- Technical skills in marketing automation and data analysis
- Communication and collaboration skills
- Problem-solving and critical thinking abilities
- Alignment with Artlist's company values and culture
Application Tips:
- Highlight relevant experience in marketing automation and data-driven marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for technical assessments or case studies by brushing up on your marketing automation and data analysis skills
- Research Artlist's products and company culture to demonstrate your enthusiasm and fit for the role
ATS Keywords: Marketing Automation, CRM, Lifecycle Marketing, Retention Marketing, Data Analysis, Email Performance Metrics, Campaign Analytics, A/B Testing, Segmentation Strategies, Collaboration, HTML, Growth Optimization, Automation Tools, User Segmentation, Campaign Management, Performance Optimization
ASSUMPTION: Artlist's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the role.
🛠️ Tools & Technologies
- Marketing automation platforms: Braze, Klaviyo, Salesforce
- Email marketing tools: Mailchimp, Campaign Monitor
- Customer relationship management (CRM) software: HubSpot, Salesforce
- Data analysis tools: Google Analytics, Tableau, Power BI
- Project management tools: Asana, Trello, Jira
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer focus and excellence
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teams
- Focus on data-driven decision-making and continuous optimization
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you passionate about driving business impact through data-driven marketing?
- Are you comfortable working with marketing automation tools and data analysis?
- Do you align with Artlist's company values and culture?
ASSUMPTION: Artlist's company culture emphasizes creativity, collaboration, and data-driven decision-making, making it an attractive workplace for candidates with similar values.
⚠️ Potential Challenges
- Managing multiple campaigns and touchpoints across different products and audience segments
- Keeping up with the latest trends and best practices in marketing automation and data analysis
- Balancing technical skills with strong communication and collaboration abilities
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome by candidates with strong technical skills, problem-solving abilities, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Marketing Automation Manager vs. Marketing Operations Manager: Both roles focus on driving business impact through data-driven marketing, but the Marketing Automation Manager is more focused on campaign execution and optimization, while the Marketing Operations Manager is responsible for process improvement and efficiency.
- Marketing Automation Manager vs. Email Marketing Specialist: The Marketing Automation Manager has a broader scope, encompassing all customer touchpoints and channels, while the Email Marketing Specialist is focused solely on email marketing campaigns.
- Career path: Marketing Automation Manager → Senior Marketing Automation Manager → Marketing Operations Manager → Marketing Director
ASSUMPTION: This role offers strong growth potential and can serve as a stepping stone to more senior marketing roles or management positions.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive user engagement and retention
- Analyzing campaign performance data to identify trends and optimize results
- Collaborating with cross-functional teams to align campaigns with business goals and product launches
- Implementing new marketing automation tools and features to improve campaign performance and user experience
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the Marketing Automation Manager may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other teams, such as product marketing and creative?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Artlist support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://www.comeet.com/jobs/artlist/85.003/marketing-automation-manager/4B.55D
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation and data-driven marketing
- Prepare for technical assessments or case studies by brushing up on your marketing automation and data analysis skills
- Research Artlist's products and company culture to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
