📌 Core Information
🔹 Job Title: Marketing Automation Manager, Marketo
🔹 Company: Impact.com
🔹 Location: New York City, New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (New York City)
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing global marketing campaigns through Marketo
- Collaborating with various teams to build and manage programs
- Managing integrations and ensuring operational efficiency across the marketing technology stack
- Identifying opportunities for optimization and improvement
ASSUMPTION: This role requires a strong understanding of Marketo and experience with Salesforce. The ideal candidate will have a background in B2B marketing and be comfortable working with various martech platforms and tools.
📋 Key Responsibilities
✅ Execute and optimize global marketing campaigns through Marketo, collaborating with Demand Gen, Programs, Events, and global marketing managers
✅ Test, optimize, and standardize email, programs, forms, landing pages, and templates
✅ Upload and maintain lead lists and oversee data hygiene within the Marketo instance
✅ Manage email consent best practices
✅ Manage and optimize all integrations between Marketo and other tools in the marketing technology stack
✅ Oversee third-party agencies or teams responsible for uploading and managing landing pages, emails, creatives, and campaign reporting
✅ Support marketing initiatives across regions (EMEA, APAC, US) and business units
✅ Participate in the training and supervision of Marketo users including email marketers
✅ Identify and implement new campaign opportunities and areas for operational improvement
✅ Implement, maintain, and troubleshoot tracking scripts or elements that provide accurate reporting
✅ Improve email engagement, deliverability, and unsubscribes
ASSUMPTION: This role requires strong collaboration and project management skills, as well as functional experience in HTML and CSS.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience using Marketo and 2+ years of experience with Salesforce
Required Skills:
- Proven experience with Marketo and Salesforce
- Strong collaboration and project management skills
- Functional experience in HTML and CSS
- Experience with various martech platforms and tools
- Adept at reporting tools; Excel, DOMO, SFDC, Looker Studio, or equivalent
- Experience tracking and reporting on campaign performance
- Experience with Marketo Measure/Bizible
- B2B marketing experience
Preferred Skills:
- Experience with additional marketing automation platforms
- Fluency in multiple languages
ASSUMPTION: Candidates with additional marketing automation platform experience and/or fluency in multiple languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $100,000.00 - $120,000.00 base salary + 5% company performance bonus, per year, plus eligibility to receive a Restricted Stock Unit (RSU) grant
Benefits:
- Medical, Dental, and Vision insurance
- Unlimited responsible PTO
- Flexible work hours
- Parental Leave
- Free Affiliate & Partnerships Industry Fundamentals Certification by PXA
- Catered lunch every Friday, a healthy snack bar, and great coffee to keep you fueled
- Flexible spending accounts and 401(k)
- An employee-led culture team that plans inclusive events
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Automation Manager role. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Impact.com is a leading software development company specializing in marketing SaaS technology and partnership management solutions. They work with global enterprise brands to automate and optimize various types of partnerships, driving revenue growth.
Company Size: Impact.com has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Impact.com was founded in 2008 and is headquartered in Santa Barbara, California, with additional offices worldwide.
Company Description:
- Impact.com is transforming the way businesses manage and optimize partnerships through its powerful, purpose-built platform
- The company works with global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L'Oreal, Fanatics, and Levi's to create, manage, and scale partnership ecosystems
- Impact.com's technology platform and partnerships marketplace drive revenue growth for clients by enabling them to work with brands and communities that customers trust
Company Specialties:
- Marketing SaaS Technology
- Partner Management Software
- Call Tracking
- Multi-Source Attribution
- Multi-Channel Media Tracking
- Media Management
- Buyer Journey Insights
- Algorithmic Attribution
- Ad Fraud Detection
- MarTech
- Partnerships
- Partnership Automation
- SaaS
- Partnership Technology
- Affiliate Marketing
- Mobile Partnerships
- Strategic Partnerships
- Influencer Marketing
- Analytics
- and Attribution
Company Website: impact.com
ASSUMPTION: Impact.com's focus on partnership management and marketing technology makes it an attractive option for candidates interested in these fields.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in marketing automation and relevant tools.
Reporting Structure: The Marketing Automation Manager reports directly to the Director of Marketing Operations & Analysis.
Work Arrangement: This role is on-site in New York City, with flexible work hours and unlimited responsible PTO.
Growth Opportunities:
- Impact.com's mid-sized company structure provides ample opportunities for career growth and advancement
- The role's focus on campaign execution and optimization offers opportunities to develop skills in marketing strategy and leadership
- Working with a diverse range of teams and business units provides exposure to various aspects of the company's operations
ASSUMPTION: Candidates interested in long-term career growth and development may find this role appealing due to Impact.com's mid-sized company structure and the opportunities it presents.
🌍 Location & Work Environment
Office Type: Impact.com's New York City office is a collaborative, modern workspace designed to foster creativity and productivity.
Office Location(s): 136 Madison Ave, FL 10, New York, NY 10016, US
Geographic Context:
- New York City is a major global hub for marketing, advertising, and technology industries
- The city offers a diverse range of cultural, entertainment, and culinary experiences
- New York City's vibrant business ecosystem provides ample opportunities for networking and professional growth
Work Schedule: Full-time, 40 hours per week, with flexible work hours and unlimited responsible PTO
ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced urban environment may find New York City an attractive location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical proficiency with Marketo and Salesforce
- Campaign management and optimization skills
- Collaboration and project management abilities
- Problem-solving and troubleshooting skills
- Alignment with Impact.com's company culture and values
Application Tips:
- Highlight relevant experience with Marketo and Salesforce in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Impact.com's business
- Prepare for technical assessments or case studies by reviewing Marketo and Salesforce documentation and practicing common use cases
- Research Impact.com's company culture and values to ensure a strong cultural fit
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and company
ATS Keywords: Marketo, Salesforce, campaign management, automation, optimization, collaboration, project management, B2B marketing, marketing technology, partnership management
ASSUMPTION: Impact.com's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Excel, DOMO, SFDC, Looker Studio, or equivalent
- Additional marketing automation platforms (preferred)
- HTML and CSS
ASSUMPTION: Candidates with experience using the listed tools and technologies, as well as additional marketing automation platforms, may have an advantage in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse range of teams and stakeholders?
- Do you have a strong customer focus and data-driven approach to decision-making?
- Are you adaptable and responsive to change, with a results-focused mindset?
ASSUMPTION: Candidates who align with Impact.com's company values and work style may find this role a strong fit for their career goals and personal preferences.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management
- Working with a diverse range of teams and business units may present unique communication and collaboration challenges
- Impact.com's fast-paced work environment may require adaptability and resilience
- New York City's competitive job market may present challenges in attracting and retaining top talent
ASSUMPTION: Candidates should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role focuses more on campaign execution and optimization than strategic planning or leadership compared to senior marketing roles
- Impact.com's mid-sized company structure offers more opportunities for career growth and advancement than smaller companies but may have less hierarchy and formal processes than larger enterprises
- This role's focus on partnership management and marketing technology sets it apart from more general marketing or advertising roles
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a global email marketing campaign to drive customer acquisition and retention
- Optimizing landing pages and forms to improve conversion rates and user experience
- Managing and integrating new business units into Impact.com's marketing technology stack
ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Automation Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Impact.com support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Impact.com measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for growth and advancement within the marketing department and the company as a whole?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience with Marketo, Salesforce, and other required skills
- Write a cover letter that demonstrates your understanding of the role and Impact.com's business
- Prepare for technical assessments or case studies by reviewing Marketo and Salesforce documentation and practicing common use cases
- Research Impact.com's company culture and values to ensure a strong cultural fit
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and company
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
