Marketing Automation Senior Associate 1

📌 Core Information

🔹 Job Title: Marketing Automation Senior Associate 1

🔹 Company: RSM US LLP

🔹 Location: Bengaluru, Karnātaka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing, building, and optimizing email and marketing automation campaigns
• Providing data-driven recommendations to improve engagement and customer experience
• Collaborating with cross-functional teams to ensure campaign success
• Championing testing and continuous improvement
• Upholding RSM brand standards and best practices

ASSUMPTION: This role requires a high level of expertise in Marketo and email marketing, as well as strong communication and project management skills. The ideal candidate will have experience working in a global organization and be comfortable working asynchronously across teams.

📋 Key Responsibilities

✅ Design, execute, and optimize email marketing campaigns for RSM US and RSM Canada marketing and brand programs

✅ Understand program and channel benchmarks, monitor campaigns to meet or exceed performance metrics

✅ Recommend copy, design, and format adjustments to improve open and click-through rates

✅ Champion testing to improve data-driven decision making

✅ Accurately connect Marketo campaigns to CRM to ensure data flow to support defined measurement strategy

✅ Contribute to reporting for demand generation campaigns

✅ Review peer campaigns for second set of eyes accuracy and collaborate on problem-solving

✅ Participate in power user training and office hours to ensure consistency across enterprise

✅ Identify opportunities for process, campaign, or platform strategy improvements and bring forward to leadership

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills. The ideal candidate will be proactive, detail-oriented, and able to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, digital marketing, or computer science (preferred), or 4 years equivalent business experience

Experience: 6+ years of experience in email marketing and marketing automation experience, preferably within a large, global organization or professional services environment

Required Skills:

• Expert understanding of Marketo suite of tools
• Expert understanding of email marketing and multichannel marketing automation
• Experience with sales and marketing channel integration
• Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, etc.)
• Strong command of American English, with excellent written and verbal communication skills

Preferred Skills:

• Marketo certification (or ability to achieve within 6 months)
• Experience with Workfront project management tool
• Awareness of global data and consumer privacy regulations and best practices

ASSUMPTION: The ideal candidate will have a strong technical background in marketing automation and email marketing, as well as excellent communication and project management skills.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for mid-senior level marketing roles in Bengaluru)

Benefits:

• Competitive benefits package
• Flexible work schedule
• Empowerment to balance life’s demands while maintaining client service

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Bengaluru. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting. RSM US LLP is a leading provider of assurance, tax, and consulting services to the middle market, with over 17,000 professionals across the U.S. and Canada and a global presence in 120 countries.

Company Size: 10,001+ employees. As a large organization, RSM offers extensive resources and opportunities for career growth and development.

Founded: 1926. RSM has a long history and established reputation in the accounting industry.

Company Description:

• RSM strives to deeply understand the full picture of an employee’s individual skills and passions, empowering them to own their career and reach their goals.
• The company culture encourages innovation, collaboration, and continuous learning.
• RSM is committed to delivering the power of being understood to its clients, colleagues, and communities.

Company Specialties:

• Accounting
• Audit
• Consulting
• Tax Services
• Private Equity
• Industrial Products
• Consumer Products
• Financial Services
• Real Estate

Company Website: rsmus.com

ASSUMPTION: RSM’s large size and global presence offer numerous opportunities for career growth and development. The company’s focus on understanding and empowering its employees creates a supportive and engaging work environment.

📊 Role Analysis

Career Level: Mid-Senior Level. This role requires a high level of expertise and experience in marketing automation and email marketing.

Reporting Structure: The Marketing Automation Senior Associate reports directly to the Digital Marketing Team Leader.

Work Arrangement: On-site. This role requires regular on-site presence to collaborate with cross-functional teams and ensure campaign success.

Growth Opportunities:

• Potential advancement to a management or leadership role within the marketing department
• Opportunities to work on high-visibility campaigns and projects
• Access to professional development and training resources

ASSUMPTION: The Marketing Automation Senior Associate role offers significant opportunities for career growth and development within RSM’s marketing department.

🌍 Location & Work Environment

Office Type: On-site. This role requires regular on-site presence to collaborate with cross-functional teams and ensure campaign success.

Office Location(s): Bengaluru, Karnātaka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnātaka and the largest city in the state, with a population of over 10 million.
• The city is known for its technological industry, with many multinational corporations having their offices in the city.
• Bengaluru experiences a tropical savanna climate, with warm and humid weather prevailing throughout the year.

Work Schedule: Full-time (40 hours per week), with flexible scheduling options available.

ASSUMPTION: The on-site work arrangement and regular collaboration with cross-functional teams require strong communication and project management skills. The flexible work schedule offers opportunities for work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Technical skills in Marketo and email marketing
• Communication and project management skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with RSM’s values

Application Tips:

• Highlight relevant experience and achievements in marketing automation and email marketing
• Demonstrate strong communication and project management skills in your resume and cover letter
• Prepare for technical assessments and case studies related to marketing automation and email marketing
• Research RSM’s company culture and values to show your fit for the organization

ATS Keywords: Marketo, email marketing, marketing automation, campaign optimization, data analysis, project management, B2B marketing, content design, CRM integration, global teamwork

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s technical skills, communication abilities, and cultural fit with RSM’s values and work environment.

🛠️ Tools & Technologies

• Marketo
• Adobe Experience Manager
• Adobe Analytics
• CRM (e.g., Salesforce, Microsoft Dynamics 365)
• Workfront (project management tool)
• HootSuite (social media management)
• Google Analytics
• SEMrush (SEO and content marketing)

ASSUMPTION: The Marketing Automation Senior Associate will be proficient in using various marketing technologies and tools to design, execute, and optimize email marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Understanding
• Integrity
• Teamwork
• Excellence
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with RSM’s core values, particularly understanding and integrity?
• How comfortable are you working in a global, cross-functional team environment?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: The ideal candidate for this role will demonstrate strong alignment with RSM’s core values and work style, as well as a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively in a global, cross-functional team environment
• Keeping up with the latest trends and best practices in marketing automation and email marketing
• Adapting to changes in campaign strategy or priorities

ASSUMPTION: The Marketing Automation Senior Associate role may present challenges related to project management, team collaboration, and continuous learning. The ideal candidate will be proactive, adaptable, and results-focused.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on marketing automation and email marketing, rather than broader digital marketing or campaign management responsibilities.
• In the B2B environment, this role requires a deep understanding of buyer journey and customer experience, as well as strong communication and project management skills.
• Career paths for this role may include advancement to marketing management or leadership positions, as well as opportunities to specialize in marketing automation and email marketing.

ASSUMPTION: The Marketing Automation Senior Associate role offers unique opportunities and challenges compared to related positions in the marketing field.

📝 Sample Projects

• Designing, executing, and optimizing a global email marketing campaign for an RSM brand program
• Implementing A/B testing to improve open and click-through rates for a targeted email campaign
• Integrating Marketo campaigns with CRM to ensure data flow and support defined measurement strategy

ASSUMPTION: The Marketing Automation Senior Associate will work on a variety of projects that require strong technical skills, communication abilities, and attention to detail.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing department and RSM’s overall business strategy?
• What are the most pressing challenges facing the marketing department, and how can this role help address them?
• How does RSM support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does RSM measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions to demonstrate their interest in the role and understanding of RSM’s business objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Customize your resume to highlight relevant experience and skills for this role
• Write a tailored cover letter addressing your fit for the role and alignment with RSM’s values
• Prepare for technical assessments and case studies related to marketing automation and email marketing
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.