Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Remitly

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 6, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and developing marketing programs
• Contributing to diverse elements of marketing
• Supporting the STM Journals marketing organization
• Driving operational efficiencies through optimal email campaign workflows
• Collaborating with global teams to achieve business objectives

ASSUMPTION: This role requires a strong understanding of marketing automation tools and a proactive approach to problem-solving.

📋 Key Responsibilities

✅ Working closely with campaign owners to translate business objectives into technical email campaign requirements

✅ Managing the queue of incoming campaigns and assessing production readiness

✅ Setting up email test and deployment workflows in the email deployment platform

✅ Running tests/proofs on all static and dynamic email campaigns and routing for marketing approval

✅ Deploying email campaigns with high accuracy and meeting required deadlines

✅ Ensuring email campaign tracking is set up properly for adequate web traffic and attribution reporting

✅ Developing and maintaining workflows to generate target and content data for STM Journals email campaigns

✅ Building knowledge of STM Journals key marketing data sources and advising marketers on segmentation options

✅ Continuously improving overall email market reach without sacrificing engagement metrics

✅ Improving email deliverability for specific domains following guidance from the deliverability expert

✅ Measuring operational performance of campaigns

✅ Monitoring the customer reply mailbox and processing complaints and/or unsubscribes

✅ Creating automated workflows for both data generation and email deployment to build completely automated recurring campaigns

✅ Creating and updating email best practice documentation to enable efficient knowledge sharing across the team

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple tasks and deadlines.

🎯 Required Qualifications

Education: University-level degree in a marketing-related discipline

Experience: Minimum of 2 years' work experience in a similar email campaign deployment or marketing operations role

Required Skills:

• Proficient in building and executing email campaign workflows with a major email deployment tool
• Experience with data-driven marketing and customer segmentation
• Highly proficient in handling, processing large volumes of data
• Working knowledge of email-specific HTML and CSS
• Understanding of deliverability principles and IP reputation
• Motivated self-starter with a commitment to problem identification/mitigation and process optimization
• Organized with the ability to multi-task, prioritize, manage workload, and meet deadlines
• Strong verbal and written communication skills and able to manage relationships with both technical and non-technical stakeholders
• Basic understanding of data protection standards

Preferred Skills:

• Inquisitive and eager to stay up to date with marketing technology trends and innovate in day-to-day work

ASSUMPTION: Candidates with experience in the STM Journals or similar industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for mid-level marketing roles in Chennai)

Benefits:

• Comprehensive Health Insurance
• Enhanced Health Insurance Options
• Group Life Insurance
• Group Accident Insurance
• Flexible Working Arrangement
• Employee Assistance Program
• Medical Screening
• Modern Family Benefits
• Long-Service Awards
• New Baby Gift
• Subsidized Meals in Chennai
• Various Paid Time Off
• Free Transport pick up and drop from home to office

Working Hours: Full-time (40 hours/week) with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights 🔍 Company Context

Industry: Financial Services (Remittance and Digital Money Transfer)

Company Size: 1,001-5,000 employees (Large organization with established processes and a global presence)

Founded: 2011 (Over a decade of experience in the industry)

Company Description:

• Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally.
• Their digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders.
• Remitly's mission is to transform lives through trusted financial services that transcend borders.

Company Specialties:

• Mobile Payments
• Remittance
• Digital Money Transfer
• Banking
• Fintech
• and Lending

Company Website: http://www.remitly.com

ASSUMPTION: Remitly's large size and global presence may offer opportunities for career growth and international exposure.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Head of Campaign Management in STM Journal Marketing

Work Arrangement: On-site (Chennai office) with flexible working arrangements

Growth Opportunities:

• Potential career progression within the marketing department or related fields
• Opportunities to work on diverse marketing projects and campaigns
• Possibility to collaborate with global teams and gain international exposure

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field.

🌍 Location & Work Environment

Office Type: On-site (Chennai office)

Office Location(s): Chennai, Tamil Nādu, India

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nādu and is known for its cultural heritage and historical landmarks.
• The city offers a mix of traditional and modern infrastructure, with a growing IT industry and numerous multinational corporations.
• Chennai has a tropical savanna climate, with hot and humid weather throughout the year.

Work Schedule: Full-time (40 hours/week) with flexible working arrangements

ASSUMPTION: Chennai's vibrant culture and growing IT industry may provide opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with the team

Key Assessment Areas:

• Technical skills in email campaign deployment and marketing automation
• Problem-solving and process optimization skills
• Communication and collaboration skills
• Cultural fit and alignment with Remitly's values

Application Tips:

• Highlight relevant experience and skills in email campaign deployment and marketing automation
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare examples of your past work that demonstrate your skills and achievements
• Research Remitly's company culture and values to show your understanding and alignment

ATS Keywords: Marketing Automation, Email Campaign Deployment, Marketing Operations, Data-Driven Marketing, Customer Segmentation, HTML, CSS, Deliverability Principles, Problem Identification, Process Optimization, Communication Skills, Data Protection Standards, Marketing Technology Trends

ASSUMPTION: Remitly's application process may involve multiple rounds of interviews and assessments to ensure the best fit for the role and company.

🛠️ Tools & Technologies

• Major email deployment tool (e.g., Salesforce, Adobe Campaign, or equivalent)
• Email-specific HTML and CSS
• Data-driven marketing and customer segmentation tools
• Deliverability monitoring tools

ASSUMPTION: The specific tools and technologies required may vary depending on the role and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed
• United through our vision
• Trusted and reliable

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and innovative

Self-Assessment Questions:

• How do you approach problem-solving and process optimization in a marketing automation role?
• How do you ensure high-quality email campaign execution and deliverability?
• How do you stay up to date with marketing technology trends and innovate in your day-to-day work?

ASSUMPTION: Remitly values candidates who are customer-obsessed, united through their vision, and committed to delivering trusted and reliable financial services.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment with tight deadlines
• Managing multiple tasks and priorities simultaneously
• Adapting to changes in marketing strategies and campaign requirements
• Navigating a large organization with established processes and teams

ASSUMPTION: These challenges may require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Marketing Automation Specialist vs. Marketing Operations Specialist: Both roles focus on driving operational efficiencies and improving marketing processes, but the Marketing Automation Specialist role may have a stronger focus on email campaign deployment and management.
• Industry-specific context: Remitly's focus on international money transfers and remittance services may require unique marketing strategies and campaigns compared to other financial services companies.
• Career path comparison: Both roles may offer opportunities for career progression within the marketing department or related fields, with potential growth into management or senior-level positions.

ASSUMPTION: The specific requirements and responsibilities of similar roles may vary depending on the company and industry.

📝 Sample Projects

• Developing and implementing automated workflows for recurring email campaigns
• Optimizing email campaign segmentation and targeting strategies to improve engagement and conversion rates
• Collaborating with cross-functional teams to create and execute integrated marketing campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Marketing Automation Specialist may undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams and departments within the organization?
• What opportunities are there for professional growth and development within this role and the company?
• How does Remitly support work-life balance and employee well-being?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your skills and achievements in email campaign deployment and marketing automation
• Research Remitly's company culture and values to show your understanding and alignment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.