📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: Ledger
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Permanent contract / CDI
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Building, implementing, and optimizing marketing campaigns to drive user engagement, adoption, and retention for the Ledger Live app
- Managing multi-channel marketing campaigns and collaborating with various teams for effective delivery
- Optimizing delivery processes and finding solutions for automating, optimizing, and improving internal processes
- Working closely with product, marketing, sales, and analytics teams to build and effectively deliver a high volume of campaigns
ASSUMPTION: This role requires a strong background in CRM and marketing automation, as well as excellent communication and collaboration skills to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Create, manage, analyze, and optimize multi-channel marketing campaigns
✅ Initiate and oversee the cross-team collaboration of content creation, design, development, localization, tracking, and delivery of each campaign
✅ Find ideas and solutions for automating, optimizing, and improving internal processes by routine analysis and supplying actionable ideas
✅ Collaborate with product, marketing, sales, and analytics teams to build and effectively deliver a high volume of campaigns
ASSUMPTION: This role involves a significant amount of project management and stakeholder communication, as well as a strong focus on data analysis and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of CRM / marketing automation experience
Required Skills:
- Proficient in spoken and written English
- Experienced with a Marketing Automation Platform (e.g., Braze, Salesforce Marketing Cloud, Eloqua, Pardot, Marketo, HubSpot)
- Exceptional team player with an orientation towards creative marketing and attention to detail
- Demonstrable experience or interest in the crypto industry
Preferred Skills:
- Knowledge of SQL and Liquid Scripting
- Background in FinTech or trading
ASSUMPTION: While not explicitly stated, it's likely that candidates with experience in the crypto industry or a related field will be preferred for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on market research for similar roles in Paris)
Benefits:
- Equity
- Flexibility (Hybrid work policy)
- Social (Frequent social events, snacks, and drinks)
- Medical (Comprehensive health insurance policy)
- Well-being (Personal development, coaching, and fitness with dedicated partners)
- Vacation (Five weeks of paid leave per year, national holidays, and rest & relaxation (RTT) days)
- High tech (Access to high-performance office equipment and gadgets, including Apple products)
- Transport (Ledger reimburses part of your preferred means of transportation)
- Discounts (Employee discount on all products)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Paris. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Ledger operates in the computer and network security industry, focusing on hardware and software solutions for securing and managing digital assets, including cryptocurrencies.
Company Size: Ledger has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ledger was founded in 2014 in Paris, France, and has since grown to become a global leader in critical digital asset security and utility.
Company Description:
- Ledger is a global platform for digital assets and Web3, with a mission to make the world of digital assets accessible and secure for everyone
- The company offers a range of products and services, including hardware wallets, a companion app, a secure-minting and first-sale distribution platform, and Ledger Enterprise, a digital asset custody and security solution for institutional investors and financial players
- Ledger has a strong focus on innovation, security, and user experience, with a team of over 900 professionals developing products and services to enable individuals and companies to securely buy, store, swap, grow, and manage crypto assets
Company Specialties:
- Hardware and software solutions for securing and managing digital assets
- Cryptocurrency and blockchain technology
- Enterprise solutions for digital asset custody and security
- User-friendly and secure digital asset management platforms
Company Website: https://www.ledger.com
ASSUMPTION: Ledger's focus on innovation and security in the digital asset management space makes it an attractive employer for candidates interested in the crypto industry and related technologies.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in CRM and marketing automation.
Reporting Structure: The Marketing Automation Specialist will report directly to the CRM team and collaborate with various teams, including product, marketing, sales, and analytics.
Work Arrangement: This is a hybrid role, requiring on-site presence at Ledger's offices in Paris or Vierzon.
Growth Opportunities:
- As Ledger continues to grow and expand its product offerings, there may be opportunities for the Marketing Automation Specialist to take on additional responsibilities or move into a management role
- The company's focus on innovation and technology provides opportunities for professional development and skill-building
- Ledger's global presence offers opportunities for international travel and collaboration with teams in different countries
ASSUMPTION: Ledger's growth and expansion provide opportunities for career progression and professional development for employees in this role.
🌍 Location & Work Environment
Office Type: Ledger's offices are modern and collaborative workspaces, with a focus on employee comfort and productivity.
Office Location(s): Paris (1 rue du Mail) and Vierzon (Parc Technologique de Sologne)
Geographic Context:
- Paris is a vibrant and multicultural city, offering a wide range of cultural, culinary, and entertainment options
- Vierzon is a small city in central France, offering a more relaxed pace of life and easy access to nature
- Both locations offer excellent transportation links, with easy access to international airports and high-speed train networks
Work Schedule: The Marketing Automation Specialist will work a standard full-time workweek, with some flexibility for remote work.
ASSUMPTION: Ledger's offices provide a modern and collaborative work environment, with opportunities for both on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- CRM and marketing automation skills
- Campaign management and project management skills
- Data analysis and optimization skills
- Communication and collaboration skills
- Cultural fit and alignment with Ledger's values
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on CRM and marketing automation
- Tailor your cover letter to demonstrate your interest in Ledger and the digital asset management industry
- Prepare for the technical assessment or case study by brushing up on your CRM and marketing automation skills
- Research Ledger's products, services, and company culture to demonstrate your enthusiasm and preparation for the interview
ATS Keywords: CRM, marketing automation, campaign management, cross-functional collaboration, creative marketing, attention to detail, SQL, Liquid Scripting, crypto industry, FinTech, trading
ASSUMPTION: Ledger's application process is designed to assess candidates' technical skills, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Marketing Automation Platform (e.g., Braze, Salesforce Marketing Cloud, Eloqua, Pardot, Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- SQL and Liquid Scripting
ASSUMPTION: Ledger uses industry-standard tools and technologies for marketing automation, CRM, project management, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Pragmatism
- Audacity
- Commitment
- Trust
- Transparency
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and flexible
Self-Assessment Questions:
- Do I have a strong background in CRM and marketing automation, with a proven track record of success in campaign management?
- Am I comfortable working in a collaborative and cross-functional team environment?
- Do I have a strong attention to detail and a commitment to data-driven decision-making?
- Do I share Ledger's values of pragmatism, audacity, commitment, trust, and transparency?
ASSUMPTION: Ledger's company culture is characterized by a strong commitment to innovation, collaboration, and data-driven decision-making, with a focus on empowering employees to take ownership of their work and contribute to the company's success.
⚠️ Potential Challenges
- The fast-paced and rapidly evolving nature of the digital asset management industry may present challenges in keeping up with the latest trends and technologies
- The role requires a strong attention to detail and a commitment to data-driven decision-making, which may be challenging for candidates without a strong background in CRM and marketing automation
- The hybrid work arrangement may present challenges in balancing on-site and remote work responsibilities
- The competitive nature of the digital asset management industry may present challenges in standing out and making an impact in the role
ASSUMPTION: Ledger's fast-paced and innovative work environment may present challenges for candidates who are not comfortable with rapid change and continuous learning.
📈 Similar Roles Comparison
- Compared to other marketing automation roles, this position places a stronger emphasis on cross-functional collaboration and campaign management
- Ledger's focus on the digital asset management industry provides unique opportunities for candidates interested in the crypto and blockchain spaces
- This role offers opportunities for career growth and professional development within Ledger's expanding product offerings and global presence
ASSUMPTION: Ledger's focus on the digital asset management industry and commitment to innovation set this role apart from similar marketing automation positions in other industries.
📝 Sample Projects
- Developing and implementing a multi-channel marketing campaign to drive user engagement and adoption for the Ledger Live app
- Optimizing the delivery process for marketing campaigns by automating and improving internal processes
- Collaborating with cross-functional teams to create and deliver high-volume marketing campaigns
ASSUMPTION: Ledger's focus on innovation and data-driven decision-making provides opportunities for the Marketing Automation Specialist to work on a wide range of projects and initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a marketing campaign, from initiation to delivery and optimization?
- How does the CRM team collaborate with other teams at Ledger, such as product, marketing, sales, and analytics?
- What opportunities are there for professional development and career growth within Ledger's expanding product offerings and global presence?
- How does Ledger support work-life balance for employees in hybrid roles?
- What is Ledger's approach to data privacy and security, particularly in the context of marketing automation and campaign management?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Ledger's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in CRM and marketing automation
- Prepare for the technical assessment or case study by brushing up on your CRM and marketing automation skills
- Research Ledger's products, services, and company culture to demonstrate your enthusiasm and preparation for the interview
- Follow up with Ledger's HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
