Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: NeoPollard Interactive

🔹 Location: Lansing, Michigan, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing email marketing programs and managing CRM projects
• Improving customer experience through targeted campaigns
• Leveraging automation platforms to enhance player journeys
• Collaborating with cross-functional teams to drive business growth

ASSUMPTION: This role requires a balance of technical skills in marketing automation and strong communication skills to work effectively with various teams.

📋 Key Responsibilities

✅ Responsible for email marketing program execution, including segmentation, testing, deployment, and evaluation

✅ Understand and evaluate campaign metrics, and distribute campaign performance to the marketing team

✅ Manage execution of all CRM projects and marketing activities

✅ Manage marketing automation efforts and processes, proactively researching and implementing best practices

✅ Plan and perform A/B testing to enhance conversion rates, campaign ROI, and player growth

✅ Utilize QA tools and follow QA processes during campaign creation

✅ Review marketing emails/pop-ups for accuracy, clarity, and consistency

✅ Build and create email templates, pop-ups, and marketing materials within NeoSphere and NeoEngage

✅ Develop, document, and implement standards and processes to increase efficiency

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and organizational skills.

🎯 Required Qualifications

Education: BA/BS in Marketing or equivalent experience preferred

Experience: Minimum 3+ years of experience in marketing automation is preferred

Required Skills:

• Proficient in Bloomreach or similar marketing automation platforms (e.g., Marketo, Optimove, Salesforce)
• Strong experience in setting up and configuring marketing campaigns
• Knowledge of email marketing and automation best practices
• Basic working knowledge of HTML and CMS
• Attention to detail and experience with quality control
• Responsible, well-organized, independent, multi-tasking, excellent interpersonal skills, team player
• Ability to work both independently and collaboratively with cross-functional teams

Preferred Skills:

• Experience with specific gaming or lottery industry platforms
• Familiarity with QA tools and processes

ASSUMPTION: Candidates with experience in the gaming or lottery industry may have an advantage, but a strong marketing automation background is the primary requirement.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in the Lansing, MI area)

Benefits:

• Comprehensive Health, Vision, and Dental Insurance
• Life Insurance & AD&D Insurance
• 401K Savings Program
• Paid Vacation and Personal Time
• Parental Leave Policy
• Wellness and Employee Assistance Program
• Company-Provided Laptop and Cellphone
• Career Development Opportunities
• Quarterly Profit-Sharing Program

Working Hours: Full-time, typically 40 hours per week. Some travel may be required.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: NeoPollard Interactive operates in the Internet Publishing industry, focusing on iLottery solutions for the North American lottery market.

Company Size: NeoPollard Interactive has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: NeoPollard Interactive was founded in 2014, with a history of innovation and success in the iLottery space.

Company Description:

• Digitally born, player-focused iLottery solutions provider
• Powering the most profitable iLottery programs in North America
• Innovative, with a strong focus on creating intuitive and fun player experiences

Company Specialties:

• Internet Gaming
• Lotteries
• Technology
• Game Development
• Engagement Marketing Services
• Player Support Services
• Digital Payments
• iLottery
• Omnichannel
• Lottery and Gaming

Company Website: http://www.neopollard.com

ASSUMPTION: NeoPollard Interactive's focus on innovation and player experience creates an environment that values creativity and continuous improvement.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within the marketing automation field.

Reporting Structure: The Marketing Automation Specialist will report directly to the Marketing Automation Manager and collaborate with various cross-functional teams.

Work Arrangement: This role requires on-site work at NeoPollard Interactive's Lansing, MI headquarters, with some travel required.

Growth Opportunities:

• Career development opportunities, including ongoing training and professional development courses
• Potential for advancement within the marketing automation or broader marketing team
• Quarterly profit-sharing program for eligible employees

ASSUMPTION: With NeoPollard Interactive's focus on growth and success, there are ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: NeoPollard Interactive's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 920 N Fairview Ave, Lansing, Michigan 48912, US

Geographic Context:

• Lansing, MI is the state capital and offers a mix of urban and suburban living
• The area has a vibrant arts and culture scene, with numerous museums, theaters, and festivals
• Lansing is home to several colleges and universities, providing a young and educated workforce

Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work as needed.

ASSUMPTION: Lansing, MI offers a diverse and dynamic environment, with a strong sense of community and a thriving job market.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the Marketing Automation Manager and/or other team members
• Final interview with the hiring manager or executive team

Key Assessment Areas:

• Technical skills in marketing automation and email marketing
• Problem-solving and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with NeoPollard Interactive's values

Application Tips:

• Highlight relevant marketing automation experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with NeoPollard Interactive's culture
• Prepare examples of your work, such as successful email campaigns or automation projects

ATS Keywords: Marketing Automation, Email Marketing, Campaign Metrics, CRM Management, A/B Testing, Quality Control, HTML, CMS, Player Engagement, iLottery, Gaming, Lottery

ASSUMPTION: NeoPollard Interactive's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Bloomreach or similar marketing automation platforms (e.g., Marketo, Optimove, Salesforce)
• HTML and CMS
• QA tools and processes
• Email marketing and automation best practices

ASSUMPTION: Candidates should have experience with marketing automation platforms and be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Player focus
• Expertise
• Collaboration
• Accountability

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to learning

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing automation trends and best practices?
• Can you describe a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: NeoPollard Interactive values candidates who are passionate about innovation, player experience, and continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with the latest marketing automation trends and best practices
• Adapting to changes in marketing campaigns or strategies
• Working effectively with cross-functional teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Automation Specialist vs. Email Marketing Specialist: The Marketing Automation Specialist role is more focused on leveraging automation platforms to enhance player journeys and deliver timely messaging, while the Email Marketing Specialist role may be more focused on email campaign creation and execution.
• Industry-specific context: NeoPollard Interactive's focus on the iLottery industry requires an understanding of gaming and lottery-specific marketing strategies and regulations.
• Career path comparison: The Marketing Automation Specialist role can lead to career growth within the marketing automation field or broader marketing team, with potential advancement to management or senior-level positions.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing similar roles and consider how their skills and experience align with the specific requirements of each role.

📝 Sample Projects

• Developing and executing an automated email campaign to re-engage inactive players
• Implementing A/B testing to optimize email open rates and click-through rates for a new game launch
• Creating and managing a CRM project to improve player segmentation and personalization

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Automation Specialist role at NeoPollard Interactive.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does NeoPollard Interactive support and empower its team members to grow professionally?
• What are the most significant challenges facing the iLottery industry, and how does NeoPollard Interactive address them?
• How does NeoPollard Interactive measure the success of its marketing campaigns and initiatives?
• What opportunities are there for career growth and development within the marketing automation team or broader marketing department?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit with NeoPollard Interactive.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant marketing automation experience and skills
• Tailor your cover letter to demonstrate your understanding of the role and your fit with NeoPollard Interactive's culture
• Prepare examples of your work, such as successful email campaigns or automation projects, to showcase during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.