📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: Okoora
🔹 Location: Ramat Gan, Tel Aviv, Israel
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining marketing automation workflows using tools like Make.com, HubSpot, and Zapier
- Integrating various systems and tools to enhance marketing performance
- Operating HubSpot Marketing Hub for emails, workflows, segmentation, and lead flows
- Supporting GPT-driven flows for lead enrichment, auto-replies, and content snippets
- Collaborating directly with the CEO and Marketing Director to turn complex logic into scalable, automated systems
ASSUMPTION: This role requires a strong technical background and experience in marketing automation tools to succeed. Familiarity with GPT-based tools and APIs is a plus but not required.
📋 Key Responsibilities
✅ Build smart, scalable marketing automations across tools like Make.com and HubSpot
✅ Integrate systems (Slack, SharePoint, StoryChief, forms, CRM, Google Sheets, GPT, etc.)
✅ Operate HubSpot Marketing Hub for emails, workflows, segmentation, and lead flows
✅ Support GPT-driven flows (e.g., lead enrichment, auto-replies, content snippets)
✅ Maintain automated reports (weekly updates, Slack alerts, dashboards)
✅ Own the execution of all operational marketing logic: from lead intake to content tracking to alerts
✅ Maintain clear documentation and keep everything running behind the scenes
ASSUMPTION: The role involves a high level of detail and organization, as well as strong problem-solving skills to ensure smooth execution of marketing workflows.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field
Experience: Proven experience with Make.com (or Integromat) - minimum 1 year, Strong hands-on experience with HubSpot Marketing Hub
Required Skills:
- Familiarity with Zapier and automation logic (triggers, filters, routes)
- Strong technical thinking: "if this, then that" logic, integrations, data flows
- Fluent English (written + reading)
- Highly organized and detail-oriented
- Fast learner, solution-oriented, execution-focused
Preferred Skills:
- Experience with GPT-based tools / OpenAI API
- Worked in SaaS or fintech environments
- Built automation flows with APIs or webhooks
ASSUMPTION: Candidates should have a solid understanding of marketing automation tools and be comfortable working with various systems and data flows.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₪25,000 - ₪40,000 per month, based on industry standards for a mid-senior level marketing automation specialist in Israel.
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Remote work options
Working Hours: Full-time position with flexible hours, totaling 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Okoora specializes in embedded finance and cross-border solutions, helping businesses optimize their financial operations and mitigate risks in a volatile market.
Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.
Founded: 2022. Okoora is a relatively new company, offering early-stage employees the chance to shape its future and culture.
Company Description:
- At Okoora, they are revolutionizing the way businesses navigate global financial challenges by providing cutting-edge tools for real-time FX risk management, automated hedging strategies, and access to unparalleled liquidity.
- Their flagship solution, FX360, integrates seamlessly into payment workflows, enabling businesses to effortlessly manage currency complexities while driving growth and profitability.
- Okoora operates globally across the EEA, US, UK, Canada, and APAC, serving industry leaders and transforming financial management into a competitive advantage.
Company Specialties:
- Exchange rate
- Overseas payment
- Currency exchange for business
- Currencies payments for business
- Hedging
- Currency Hedging
- and Expenses
Company Website: okoora.com
ASSUMPTION: Okoora's focus on innovation and global impact makes it an attractive choice for candidates seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers significant responsibility and the opportunity to make a substantial impact on the company's marketing efforts.
Reporting Structure: The Marketing Automation Specialist will report directly to the CEO and Marketing Director, ensuring close collaboration and alignment with the company's strategic goals.
Work Arrangement: Remote OK. This role offers flexibility in working arrangements, allowing for a better work-life balance.
Growth Opportunities:
- As Okoora continues to grow, there will be opportunities for the Marketing Automation Specialist to take on more responsibilities and advance their career within the marketing department or the company as a whole.
- The role's direct reporting line to the CEO and Marketing Director provides ample opportunities for mentorship and professional development.
- The dynamic and innovative nature of Okoora's industry ensures that the Marketing Automation Specialist will stay at the forefront of marketing technology and trends.
ASSUMPTION: The Marketing Automation Specialist's role is crucial to Okoora's success, and there are ample opportunities for growth and impact within the company.
🌍 Location & Work Environment
Office Type: Global. Okoora has offices in Zurich and Tel Aviv, with a global presence across multiple continents.
Office Location(s): Zurich / Tel Aviv, Global
Geographic Context:
- Ramat Gan, Israel: A vibrant and multicultural city with a strong tech industry, offering a high quality of life and numerous amenities.
- Global: Okoora's global presence allows for remote work and collaboration with teams and clients worldwide.
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: Okoora's global presence and flexible work arrangements make it an attractive option for candidates seeking international exposure and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Director
- Final interview with the CEO
Key Assessment Areas:
- Technical skills and experience with marketing automation tools
- Problem-solving abilities and attention to detail
- Communication and collaboration skills
- Alignment with Okoora's company values and culture
Application Tips:
- Highlight your relevant experience with marketing automation tools and provide specific examples of successful workflows you've built or maintained.
- Tailor your resume and cover letter to emphasize your technical skills and experience, as well as your ability to work collaboratively and solve complex problems.
- Prepare for the technical interview by brushing up on your knowledge of Make.com, HubSpot, and other relevant tools. Be ready to discuss your approach to building and maintaining marketing automation workflows.
ATS Keywords: Marketing Automation, Make.com, HubSpot, Zapier, Technical Execution, Integration, Data Flows, Organized, Detail-Oriented, Fast Learner, Solution-Oriented, Execution-Focused, GPT-Based Tools, APIs, Webhooks
ASSUMPTION: Okoora's application process is designed to assess candidates' technical skills and cultural fit, with a focus on problem-solving abilities and attention to detail.
🛠️ Tools & Technologies
- Make.com
- HubSpot
- Zapier
- GPT-based tools (e.g., OpenAI API)
- Slack
- SharePoint
- StoryChief
- CRM
- Google Sheets
ASSUMPTION: The Marketing Automation Specialist should be comfortable working with a variety of tools and technologies, with a focus on marketing automation platforms and integrations.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Simplicity
- Global Impact
Work Style:
- Collaborative
- Problem-solving-oriented
- Agile and adaptable
Self-Assessment Questions:
- How do you approach building and maintaining complex marketing automation workflows?
- Can you provide an example of a time when you had to troubleshoot a technical issue and resolve it independently?
- How do you stay organized and manage your time when working on multiple projects simultaneously?
ASSUMPTION: Okoora values candidates who are innovative, collaborative, and problem-solving-oriented, with a strong commitment to global impact and continuous learning.
⚠️ Potential Challenges
- The role may require working with complex systems and data flows, which can be challenging at times.
- Okoora's global presence may result in occasional time zone differences and remote collaboration challenges.
- The role involves a high level of detail and organization, which may be demanding for some individuals.
- The dynamic and fast-paced nature of Okoora's industry may require the Marketing Automation Specialist to adapt quickly to new tools and technologies.
ASSUMPTION: The Marketing Automation Specialist should be comfortable working in a fast-paced and dynamic environment, with a strong attention to detail and a willingness to adapt to new challenges.
📈 Similar Roles Comparison
- Compared to other marketing automation roles, this position offers a higher level of responsibility and direct impact on the company's marketing efforts.
- Okoora's focus on innovation and global impact sets it apart from other financial services companies, offering candidates the opportunity to work on cutting-edge solutions with a significant global reach.
- Career progression in this role may lead to opportunities in marketing management, marketing technology, or other related fields within the company or the broader industry.
ASSUMPTION: This role offers a unique combination of responsibility, impact, and growth opportunities, making it an attractive choice for candidates seeking a challenging and rewarding career in marketing automation.
📝 Sample Projects
- Building a complex marketing automation workflow using Make.com, HubSpot, and Zapier to manage lead intake, enrichment, and nurturing
- Integrating multiple systems (e.g., CRM, Slack, SharePoint) to create a seamless and efficient marketing operations process
- Developing and maintaining automated reports and dashboards to track marketing performance and KPIs
ASSUMPTION: The Marketing Automation Specialist should be comfortable working on complex projects that require a high level of detail, organization, and problem-solving skills.
❓ Key Questions to Ask During Interview
- Can you describe the marketing technology stack at Okoora and how this role fits into it?
- How does the Marketing Automation Specialist collaborate with other marketing team members and stakeholders?
- What are the most significant challenges facing the marketing department currently, and how does this role address them?
- How does Okoora support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with marketing automation tools and your ability to work collaboratively and solve complex problems.
- Prepare for the technical interview by brushing up on your knowledge of Make.com, HubSpot, and other relevant tools. Be ready to discuss your approach to building and maintaining marketing automation workflows.
- If selected for the final interview, be prepared to discuss your alignment with Okoora's company values and culture, as well as your long-term career goals.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
