🔹 Job Title: Marketing Automation Specialist
🔹 Company: Zendesk
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Mexico City or Mexico State) with hybrid work arrangement
Key aspects of this role include:
ASSUMPTION: This role requires a balance of technical skills in marketing automation platforms and strong collaboration skills to work effectively with cross-functional teams.
✅ Build, test, and deploy automated email and in-product messaging campaigns
✅ Implement workflows for lead nurturing, engagement, and reactivation programs
✅ Monitor campaign performance and proactively resolve technical or operational issues
✅ Support the management of marketing automation platforms and ensure seamless data integration with CRM
✅ Maintain segmentation lists and improve targeting strategies
✅ Assist in A/B testing and performance tracking for automated workflows
✅ Analyze key metrics and recommend optimizations
✅ Document automation processes and create basic playbooks for internal stakeholders
✅ Ensure email and automation programs comply with GDPR, CAN-SPAM, and data privacy regulations
✅ Perform quality checks to validate campaign setup and data inputs
ASSUMPTION: This role involves a mix of technical tasks, data analysis, and collaboration with various teams to ensure successful campaign execution and optimization.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in marketing automation, email marketing, or digital marketing
Required Skills:
Preferred Skills:
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
Salary Range: MXN 60,000 - 90,000 per month (Based on market research for marketing automation specialists in Mexico City with 2-5 years of experience)
Benefits:
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (in-office and remote work)
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
Industry: Zendesk operates in the software development industry, focusing on customer service and engagement solutions.
Company Size: Zendesk has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Zendesk was founded in 2007 and has since grown into a global leader in customer experience software.
Company Description:
Company Specialties:
Company Website: https://www.zendesk.com
ASSUMPTION: Zendesk's focus on customer experience and employee growth makes it an attractive option for professionals seeking a dynamic and innovative work environment.
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in marketing automation and campaign management.
Reporting Structure: The Marketing Automation Specialist will report directly to the Marketing Operations Manager and collaborate with various marketing and operations teams.
Work Arrangement: This is a hybrid role, requiring employees to attend the local office for part of the week while working remotely for the rest of the time.
Growth Opportunities:
ASSUMPTION: This role offers ample opportunities for professional growth and development within Zendesk's dynamic marketing organization.
Office Type: Zendesk's offices are modern, collaborative spaces designed to foster creativity and productivity.
Office Location(s): Mexico City and Mexico State
Geographic Context:
Work Schedule: The hybrid work arrangement allows for flexibility in managing personal and professional responsibilities while maintaining a healthy work-life balance.
ASSUMPTION: The hybrid work arrangement and central office locations make this role accessible and convenient for candidates living in or near Mexico City or Mexico State.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Automation, Email Marketing, Digital Marketing, Marketo, HubSpot, CRM Integration, Data Segmentation, HTML, CSS, Analytical Skills, Reporting Tools, Collaboration, A/B Testing, Campaign Optimization, Localization Workflows, Lifecycle Marketing
ASSUMPTION: Applicants should tailor their application materials to emphasize their relevant skills and experience, as well as their enthusiasm for working at Zendesk.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and applicants should highlight their relevant experience in their application materials.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants should carefully consider Zendesk's company values and work style when preparing for their interview, and be prepared to provide specific examples of how their skills and experiences align with these factors.
ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in their previous roles and how they plan to address these potential obstacles in this position.
ASSUMPTION: Applicants should research similar roles and companies to better understand the unique aspects of this position and how it aligns with their career goals and interests.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and enthusiasm for Zendesk's mission.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.