Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Black Box

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing marketing automation workflows using Pardot
• Collaborating with cross-functional teams to deploy demand generation programs
• Creating and managing email campaigns, landing pages, and forms
• Analyzing campaign performance and distributing reports to the marketing team
• Providing first-line support to international team members on Pardot functionality

ASSUMPTION: This role requires a strong understanding of marketing automation tools, particularly Pardot, and experience in email marketing campaigns, lead generation, and nurturing.

📋 Key Responsibilities

✅ Build and deploy demand generation programs/campaigns in Pardot with input from various stakeholders across the organization.

✅ Create emails, landing pages, forms, and reports. Manage A/B tests, and continuously optimize campaigns to improve performance.

✅ Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

✅ Manage and implement content translation and localization for different regions.

✅ Create template-based and customized emailers in HTML & CSS on Pardot.

✅ Advance lead scoring and support asset tracking.

✅ Provide first-line support to international team members on the functionality of the marketing automation platform.

✅ Support the Marketing Operations Manager in data management initiatives, including the improvement of data integrity; segmentation and analysis; defragmentation, list management; testing; deployment; integration and lead processes connected to Salesforce.

✅ Partner with the Salesforce admin to ensure proper Pardot-to-Salesforce data flow.

✅ Perform day-to-day system maintenance, driving improvements, and employing best practices.

ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong attention to detail and the ability to multitask and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: At least 3+ years of experience using a marketing automation tool (Pardot, HubSpot, Marketo, etc.).

Required Skills:

• Proficient in Pardot, HTML & CSS
• Experience in email marketing campaigns, lead generation, and nurturing
• Strong attention to detail
• Excellent communication and interpersonal skills
• Ability to work in multi-disciplinary and international teams
• Fluent in English at the business level (written and verbal)

Preferred Skills:

• Certification in marketing automation tools
• Basic Adobe Photoshop skills
• Working knowledge of testing to check HTML for browser, device compatibility issues, email providers, etc.

ASSUMPTION: Candidates with additional language skills will be an added advantage in this international environment.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on experience and skills)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible work arrangements available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing automation specialist role in Mumbai, India.

📌 Applicant Insights

🔍 Company Context

Industry: Black Box is a global leader in digital infrastructure solutions, delivering network and system integration, managed services, and technology products to Fortune 100 and top global enterprises.

Company Size: Black Box has around 3,600 professionals globally, making it a mid-sized company with a significant presence in various regions.

Founded: Black Box was founded in 1976 and has since grown to serve businesses across financial services, technology, healthcare, retail, public services, and manufacturing.

Company Description:

• Black Box serves as a global leader in digital infrastructure solutions, delivering network and system integration, managed services, and technology products to Fortune 100 and top global enterprises.
• The company offers end-to-end solutions in network integration, digital connectivity infrastructure, data center buildouts, modern workplace solutions, and cybersecurity.
• Black Box's Technology Products portfolio enhances business operations with cutting-edge solutions in AV, IoT, KVM, Networking, Infrastructure, and Cables.

Company Specialties:

• Conference Rooms & Classrooms
• Control Rooms
• ProAV
• KVM
• Datacom
• Infrastructure
• Carts & Storage
• Cables
• Networking
• Technology Solutions
• Consulting Services
• Customer Experience
• Audio Video Integration
• Enterprise Networking
• Data Center
• Cybersecurity
• Managed UCaaS
• Wireless-as-a-Service
• Passive Infrastructure
• and Private LTE

Company Website: https://www.blackbox.com

ASSUMPTION: Black Box's extensive global presence and diverse range of services provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports to the Manager of Global Marketing Operations & Analytics.

Work Arrangement: On-site, with flexible work arrangements available.

Growth Opportunities:

• Progression to a senior role within the marketing operations team
• Expansion into other areas of marketing or related fields, such as data analysis or project management
• Potential international assignments or relocation opportunities

ASSUMPTION: This role offers a clear career path and opportunities for professional development within a global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.

Office Location(s): Black Box office in Mumbai, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India.
• The city is known for its vibrant culture, diverse population, and bustling economy.
• Mumbai offers a mix of traditional and modern amenities, with a wide range of housing options, educational institutions, and recreational facilities.

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available.

ASSUMPTION: Mumbai's dynamic business environment and multicultural atmosphere provide an ideal setting for this role and offer numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with the marketing team
• Background check and offer extension

Key Assessment Areas:

• Technical skills in marketing automation and email marketing
• Creativity and attention to detail in campaign creation and optimization
• Communication and interpersonal skills in collaborating with cross-functional teams
• Problem-solving and analytical skills in campaign performance analysis

Application Tips:

• Highlight relevant experience with marketing automation tools and email marketing campaigns
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful email campaigns or marketing automation projects you've worked on
• Research Black Box's products and services to demonstrate your understanding of the company and its offerings

ATS Keywords: Marketing Automation, Pardot, Email Marketing, Lead Generation, Campaign Optimization, Data Management, Salesforce Integration, HTML, CSS

ASSUMPTION: Black Box's recruitment process is designed to assess candidates' technical skills, creativity, and cultural fit within the organization.

🛠️ Tools & Technologies

• Pardot
• Salesforce
• HTML & CSS
• Adobe Photoshop
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Integrity
• Collaboration
• Excellence

Work Style:

• Fast-paced and dynamic environment
• Cross-functional team collaboration
• Data-driven decision-making
• Continuous learning and improvement
• Results-oriented and goal-focused

Self-Assessment Questions:

• Do you have a proven track record of success in marketing automation and email marketing campaigns?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have strong attention to detail and the ability to multitask and meet deadlines?

ASSUMPTION: Black Box values candidates who align with their core values and can thrive in their fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Working with international team members across different time zones
• Keeping up with the latest marketing automation trends and best practices
• Navigating a large, global organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• Marketing Automation Specialist vs. Email Marketing Specialist: Marketing Automation Specialists have a broader scope, focusing on the entire marketing automation workflow, while Email Marketing Specialists concentrate solely on email campaigns.
• Industry-specific context: Black Box operates in the IT services and IT consulting industry, which may have unique marketing automation requirements and challenges compared to other sectors.
• Career path comparison: This role offers a clear career path within the marketing operations team, with potential growth opportunities in other marketing disciplines or related fields.

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Black Box's industry and organization can help candidates tailor their applications and prepare for interviews.

📝 Sample Projects

• Developing and executing a targeted email campaign to generate leads for a new product launch
• Optimizing Pardot workflows to improve lead scoring and asset tracking
• Managing the localization and translation of marketing content for international campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
• How does this role collaborate with other marketing teams and stakeholders within the organization?
• What opportunities are there for professional development and growth within the marketing operations team and the broader organization?
• How does Black Box support work-life balance for its employees, particularly those working in a hybrid or remote environment?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with marketing automation tools and email marketing campaigns
• Prepare examples of successful email campaigns or marketing automation projects you've worked on
• Research Black Box's products and services to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.