📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: Lely
🔹 Location: Maassluis, Zuid-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Designing, implementing, and optimizing automated marketing campaigns to drive leads and conversions
- Managing the lead process from initial contact to handover to sales
- Collaborating with various business teams and online marketers globally
- Ensuring local marketers have sufficient knowledge and resources for digital initiatives
- Identifying new digital trends and maintaining a state-of-the-art marketing automation tech stack
ASSUMPTION: This role requires a balance of strategic thinking, technical proficiency, and strong communication skills to succeed in a dynamic, international environment.
📋 Key Responsibilities
✅ Developing strategies and managing workflows to drive lead generation, nurturing, and conversion through segmentation and personalization
✅ Creating automated lead nurturing programs, implementing scoring models, and tracking engagement metrics
✅ Monitoring campaign performance, analyzing key metrics, and providing data-driven recommendations to optimize results
✅ Managing the product backlog and driving agile sprints and projects to ensure a transparent development backlog
✅ Collaborating with architects and experts to maintain a state-of-the-art marketing automation tech stack
✅ Acting as a point of contact for external agencies and providing hands-on support and training to stakeholders
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 4 years in marketing automation, email marketing, or similar online marketing role, with experience managing a product backlog
Required Skills:
- Proficient in marketing automation tools (Marketo, HubSpot, Pardot)
- Strong understanding of CRM platforms, customer segmentation, and database management
- Experience with analytics tools (Google Analytics, BI tools) and A/B testing
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Ability to think creatively and bring innovative ideas to the table
- Excellent communication and presentation skills with fluency in English
Preferred Skills:
- Experience working in an international environment
- Knowledge of the farming or agricultural industry
ASSUMPTION: Candidates with experience in a similar role and a proven track record of driving results through data-driven marketing strategies will be most successful in this position.
💰 Compensation & Benefits
Salary Range: €3,950 - €4,900 gross per month, based on knowledge and experience, with an additional 8% holiday allowance
Benefits:
- 27 vacation days and 13 scheduled days off
- Flexible working hours and opportunities to work from home
- Freedom in organizing your own work
- Good environment for personal development and growth
- Lely Academy with various training courses
- #FitatLely program with free gym access, online sports lessons, and other activities
Working Hours: 40 hours per week, with flexible hours and remote work opportunities
ASSUMPTION: The salary range provided is based on the company's stated scale and industry standards for similar roles in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing, specifically focused on automated systems for dairy farmers
Company Size: 201-500 employees, providing an environment with room for growth and diverse opportunities
Founded: 1946, with a rich history and established reputation in the industry
Company Description:
- Lely believes in achieving a sustainable, profitable, and enjoyable future for dairy farmers through robotization, engineering, and farming expertise
- Innovative market leader in automated systems for dairy farmers across the globe
- Based at the Maassluis Campus, a building with the highest sustainability performance possible
Company Specialties:
- Automated systems for dairy farming
- Robotization and engineering solutions
- International marketing and sales
Company Website: http://www.lely.com
ASSUMPTION: Lely's focus on sustainability, innovation, and international growth provides opportunities for employees to contribute to meaningful projects and develop their careers in a dynamic environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department and the company as a whole
Reporting Structure: Reports to the Online Marketing Manager within Lely International, with close collaboration with various business teams and online marketers globally
Work Arrangement: Hybrid, with 3 days in the office and up to 2 days working remotely
Growth Opportunities:
- Expanding responsibilities within the marketing department
- Cross-functional projects and collaborations with other departments
- International assignments or roles within Lely's global organization
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, international organization.
🌍 Location & Work Environment
Office Type: Modern and sustainable campus with state-of-the-art facilities
Office Location(s): Maassluis, Zuid-Holland, Netherlands
Geographic Context:
- Maassluis is a city in the province of Zuid-Holland, located near Rotterdam and The Hague
- Known for its historic city center and vibrant cultural scene
- Offers a good balance between urban and rural living, with easy access to nature and outdoor activities
Work Schedule: Flexible hours with opportunities to work from home
ASSUMPTION: The Maassluis Campus provides a modern and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening to assess cultural fit and communication skills
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final interview or assessment with the Online Marketing Manager
Key Assessment Areas:
- Marketing automation and email marketing expertise
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Lely's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing automation experience and achievements
- Demonstrate your understanding of Lely's business and the role's responsibilities in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
ATS Keywords: Marketing Automation, Email Marketing, CRM, Customer Segmentation, Database Management, Analytics Tools, A/B Testing, Data Interpretation, Creative Thinking, Communication Skills, Presentation Skills, Fluency in English
ASSUMPTION: Lely's recruitment process is designed to assess candidates' technical skills, cultural fit, and ability to contribute to the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools: Marketo, HubSpot, Pardot
- CRM platforms: Salesforce, Microsoft Dynamics, or similar
- Analytics tools: Google Analytics, Tableau, Power BI
- Project management tools: Jira, Asana, Trello
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Lely encourages creativity and continuous improvement
- Sustainability: Lely is committed to sustainable practices and responsible business operations
- Collaboration: Lely fosters a culture of teamwork and open communication
Work Style:
- Data-driven: Lely values evidence-based decision-making and continuous learning
- Dynamic: Lely operates in a fast-paced and ever-changing environment
- International: Lely is a global company with a diverse workforce
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing automation trends and best practices?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: Lely's company culture values innovation, sustainability, and collaboration, with a strong emphasis on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a dynamic, international environment
- Keeping up with the latest marketing automation trends and technologies
- Balancing the need for data-driven decision-making with the need for quick execution and results
- Adapting to a hybrid work arrangement and maintaining effective communication with remote team members
ASSUMPTION: These challenges can be overcome through strong project management skills, continuous learning, and effective communication.
📈 Similar Roles Comparison
- Marketing Automation Specialist vs. Email Marketing Specialist: The Marketing Automation Specialist role is more focused on driving leads and conversions through automated campaigns, while the Email Marketing Specialist role may be more focused on email content creation and list management
- Marketing Automation Specialist vs. Marketing Manager: The Marketing Automation Specialist role is more focused on the technical aspects of marketing automation, while the Marketing Manager role may be more focused on overall marketing strategy and team leadership
- Marketing Automation Specialist vs. Growth Hacker: The Marketing Automation Specialist role is more focused on driving leads and conversions through automated campaigns, while the Growth Hacker role may be more focused on experimentation and rapid iteration to drive business growth
ASSUMPTION: These role comparisons provide a high-level overview of the differences between similar marketing roles, but the specific responsibilities and requirements may vary depending on the company and industry.
📝 Sample Projects
- Developing and implementing a lead scoring model to prioritize high-value leads for the sales team
- Creating and optimizing automated email campaigns to improve open rates and click-through rates
- Collaborating with the sales team to develop targeted nurturing campaigns for specific customer segments
ASSUMPTION: These sample projects illustrate the types of initiatives a Marketing Automation Specialist might work on, but the specific projects may vary depending on the company's goals and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Lely?
- Can you describe the team structure and dynamics within the online marketing department?
- How does Lely support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does Lely approach work-life balance and employee well-being?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing automation experience and achievements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
