Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Megaport

🔹 Location: Boulder, CO; Nashville, TN; Austin, TX; Chicago, IL

🔹 Job Type: Full-time - Permanent

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing marketing automation processes to drive lead generation and enhance customer engagement.
• Managing workflows in Marketo and implementing best practices for campaign execution, lead generation, and digital customer engagement.
• Supporting growth marketing initiatives by setting up experiments and ensuring clean, accurate attribution.
• Collaborating with global teams to share best practices and troubleshoot marketing tools.
• Proactively identifying operational inefficiencies and implementing solutions through automation and GenAI technologies.

ASSUMPTION: This role requires a strong technical background in marketing automation and a deep understanding of the modern B2B MarTech stack. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams across different time zones.

📋 Key Responsibilities

✅ Build, manage, and optimize marketing automation workflows in Marketo for email nurtures, drip campaigns, landing pages, and lead scoring.

✅ Implement best practices for campaign execution, lead generation, and digital customer engagement.

✅ Support growth marketing initiatives by setting up experiments and ensuring clean, accurate attribution.

✅ Manage and troubleshoot data flows between platforms, ensuring accurate conversion tracking and attribution.

✅ Collaborate with web developers to execute and track marketing experiments.

✅ Develop and refine marketing use cases that leverage analytics tools to optimize campaign performance.

✅ Support the Data Engineer by running SQL queries to extract and analyze marketing data.

✅ Ensure full visibility into performance metrics, allowing for better forecasting and strategic adjustments.

✅ Proactively identify operational inefficiencies and implement solutions—streamlining marketing processes through automation and GenAI technologies.

✅ Assist the Head of Marketing Operations with monthly reporting, ensuring accuracy and actionable insights.

✅ Work closely with global team members to share best practices and troubleshoot marketing tools, acting as an evangelist for digital technology across the business.

ASSUMPTION: The role requires a high level of technical proficiency and attention to detail, as well as strong communication skills to effectively articulate technical details and insights to both technical and non-technical stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3-5 years in marketing operations, marketing automation, analytics, or a similar role.

Required Skills:

• Hands-on experience with marketing automation platforms (Marketo preferred; certification is a plus) and a strong understanding of modern B2B MarTech ecosystems.
• Proficiency in leading analytics and tag management tools, including Google Analytics, Google Tag Manager, and BI tools (e.g., Looker, Tableau).
• Experience working with APIs and webhooks, either directly or via middleware tools such as Zapier, Make, or N8N. Intermediate knowledge of Salesforce CRM and Zapier.
• Ability to run SQL queries to extract and analyze marketing data.
• Proficiency with HTML and CSS for both email marketing and landing page customization.
• Understanding of marketing attribution, campaign tracking, and reporting methodologies.
• Highly analytical and detail-oriented, with the ability to manage multiple projects while ensuring high data integrity and actionable insights.
• Self-starter with a proactive mindset and the ability to work independently in a remote setting.
• Excellent communication skills to effectively articulate technical details and insights to both technical and non-technical stakeholders.
• Flexible and adaptable, capable of working with asynchronous communications and accommodating different time zones.

Preferred Skills:

• Experience with GenAI technologies for marketing automation.
• Familiarity with cloud networking and virtual networks.

ASSUMPTION: The ideal candidate will have a strong technical background in marketing automation and a deep understanding of the modern B2B MarTech stack. They should be comfortable working independently and collaborating with cross-functional teams across different time zones.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and location)

Benefits:

• Flexible working environments
• Birthday Leave
• Generous study and training allowance + 5 days paid study leave
• Health and wellness program

Working Hours: Full-time (40 hours/week) with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Automation Specialist with 3-5 years of experience. The actual salary may vary depending on the candidate's skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Megaport operates in the telecommunications industry, specializing in Network as a Service (NaaS) and global interconnection.

Company Size: Megaport has 201-500 employees, making it a mid-sized company with a global presence.

Founded: Megaport was founded in 2013 and is headquartered in Fortitude Valley, Queensland, Australia.

Company Description:

• Megaport has transformed the way IT gets connected by providing on-demand connectivity to leading cloud, network, and managed service providers.
• The company's Software Defined Network (SDN) connects 930+ enabled data centres in 26 countries across North America, Asia Pacific, and Europe.
• Megaport enables customers with fast, flexible, secure, and on-demand connectivity, offering greater agility, reduced operating costs, and increased speed to market compared to traditional connectivity options.

Company Specialties:

• Virtual Networks
• Interconnection
• Peering
• Hybrid Cloud
• AWS
• Google Cloud Platform
• Direct Connect
• Google Cloud Interconnect
• Cloud Networking
• Virtual Cross Connect
• Elastic Bandwidth
• Elastic Fabric
• Microsoft Azure ExpressRoute
• Office 365
• Oracle Cloud

Company Website: Megaport Website

ASSUMPTION: Megaport's global presence and mid-sized company structure offer applicants the opportunity to work with a diverse team and gain exposure to various aspects of the business.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring 3-5 years of experience in marketing operations or a similar role.

Reporting Structure: The Marketing Automation Specialist will report directly to the Head of Marketing Operations and collaborate with cross-functional teams globally.

Work Arrangement: This role is fully remote, with the ability to work from North America, Europe, or Asia-Pacific.

Growth Opportunities:

• As Megaport continues to expand, there may be opportunities for the Marketing Automation Specialist to grow into a more senior role or take on additional responsibilities.
• The company's global presence also offers opportunities for international travel and collaboration with teams in different time zones.

ASSUMPTION: The Marketing Automation Specialist role provides an opportunity for career growth and exposure to various aspects of the business, given Megaport's global presence and mid-sized company structure.

🌍 Location & Work Environment

Office Type: Megaport has offices in Fortitude Valley, Queensland, Australia; San Francisco, California, USA; and London, England, UK. However, this role is fully remote and can be performed from various locations across North America, Europe, and Asia-Pacific.

Office Location(s): 825 Ann St, L3, Fortitude Valley, Queensland 4006, AU; 351 California Street, Suite 800, San Francisco, California 94104, US; 10 Lower Thames Street, London, England EC3R 6EN, GB

Geographic Context:

• The fully remote nature of this role allows for flexibility in location, with the ability to work from various time zones.
• Megaport's global presence offers opportunities for collaboration with teams in different regions and exposure to diverse perspectives.
• The company's mid-sized structure provides a supportive and collaborative work environment, with ample opportunities for professional growth and development.

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote nature of this role offers applicants the flexibility to work from various locations and time zones, while Megaport's global presence and mid-sized company structure provide a supportive and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition Team
• Technical assessment or case study
• Final interview with the Head of Marketing Operations and/or other relevant team members
• Background check and onboarding

Key Assessment Areas:

• Technical proficiency in marketing automation and analytics tools
• Problem-solving skills and ability to identify operational inefficiencies
• Communication skills and ability to articulate technical details to both technical and non-technical stakeholders
• Cultural fit and alignment with Megaport's values and work style

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Megaport's business and the role's requirements by providing specific examples of how your skills and experience make you a strong fit for the position.
• Prepare for the technical assessment or case study by brushing up on your marketing automation and analytics skills and reviewing Megaport's website and industry trends.

ATS Keywords: Marketing Automation, Marketo, Google Analytics, SQL, Campaign Tracking, Process Improvement, GenAI Technologies, Remote Work, Marketing Operations, B2B Marketing

ASSUMPTION: Megaport's interview process is designed to assess the candidate's technical proficiency, problem-solving skills, communication skills, and cultural fit. The company values candidates who are proactive, self-motivated, and able to work independently in a remote setting.

🛠️ Tools & Technologies

• Marketo
• Google Analytics
• Google Tag Manager
• BI tools (e.g., Looker, Tableau)
• Salesforce CRM
• Zapier
• SQL
• HTML
• CSS

ASSUMPTION: The Marketing Automation Specialist will be expected to have proficiency in the tools and technologies listed above, as well as a strong understanding of the modern B2B MarTech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Adaptable
• High-performing

Work Style:

• Remote and flexible work arrangements
• Data-driven decision-making
• Proactive and self-motivated
• Collaborative and supportive team environment
• Focus on continuous learning and professional development

Self-Assessment Questions:

• Do you have a strong technical background in marketing automation and a deep understanding of the modern B2B MarTech stack?
• Are you comfortable working independently and collaborating with cross-functional teams across different time zones?
• Do you have excellent communication skills and the ability to articulate technical details to both technical and non-technical stakeholders?
• Are you proactive, self-motivated, and able to work independently in a remote setting?
• Do you align with Megaport's company values and work style?

ASSUMPTION: Megaport values candidates who are proactive, self-motivated, and able to work independently in a remote setting. The company's collaborative and supportive team environment fosters a culture of continuous learning and professional development.

⚠️ Potential Challenges

• The fully remote nature of this role may present challenges in terms of communication and collaboration with team members in different time zones.
• The role requires a high level of technical proficiency and attention to detail, which may be challenging for candidates without relevant experience or skills.
• The fast-paced and dynamic nature of Megaport's business may present challenges in terms of keeping up with industry trends and best practices.
• The global presence of Megaport may present challenges in terms of navigating different regional regulations and compliance requirements.

ASSUMPTION: The Marketing Automation Specialist role presents unique challenges and opportunities, given Megaport's global presence, mid-sized company structure, and fast-paced business environment.

📈 Similar Roles Comparison

• Compared to other marketing automation roles, this position offers a unique opportunity to work with a global company in the telecommunications industry and gain exposure to various aspects of the business.
• Megaport's mid-sized company structure provides a supportive and collaborative work environment, with ample opportunities for professional growth and development.
• This role is well-suited for candidates with 3-5 years of experience in marketing operations or a similar role, looking to take the next step in their career.

ASSUMPTION: The Marketing Automation Specialist role offers a unique combination of challenges and opportunities, given Megaport's global presence, mid-sized company structure, and fast-paced business environment.

📝 Sample Projects

• Developing and implementing a marketing automation workflow to nurture leads and improve conversion rates
• Analyzing campaign performance data to optimize marketing spend and maximize ROI
• Collaborating with web developers to execute and track marketing experiments, such as A/B testing or multivariate testing
• Identifying operational inefficiencies and implementing solutions through automation and GenAI technologies

ASSUMPTION: The Marketing Automation Specialist role offers a wide range of projects and initiatives, given Megaport's global presence, mid-sized company structure, and fast-paced business environment.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for marketing campaigns at Megaport and how the Marketing Automation Specialist role fits into this process?
• How does Megaport support the professional development and growth of its marketing team members?
• What are the key priorities for the Marketing Automation Specialist role in the first 30, 60, and 90 days?
• How does Megaport measure the success of its marketing campaigns, and what metrics are most important for the Marketing Automation Specialist to track?
• What are the biggest challenges facing Megaport's marketing team, and how can the Marketing Automation Specialist help address them?

ASSUMPTION: The Marketing Automation Specialist role presents unique challenges and opportunities, given Megaport's global presence, mid-sized company structure, and fast-paced business environment. Asking insightful questions during the interview process can help candidates better understand the role and assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the technical assessment or case study by brushing up on your marketing automation and analytics skills and reviewing Megaport's website and industry trends.
• Follow up with Megaport's Talent Acquisition Team after submitting your application to confirm receipt and inquire about the next steps in the interview process.
• If you are selected for an interview, be prepared to discuss your relevant experience and skills, as well as your alignment with Megaport's company values and work style.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.