Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Elsevier

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 6, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and developing marketing programs
• Contributing to diverse elements of marketing
• Supporting the STM Journals marketing organization in email campaign deployment
• Driving operational efficiencies through optimal workflows
• Collaborating with global teams to achieve business objectives

ASSUMPTION: This role requires a strong background in email campaign deployment and data-driven marketing. Familiarity with STM publishing is a plus but not required.

📋 Key Responsibilities

✅ Translating business objectives into technical email campaign requirements

✅ Managing email campaign workflows and ensuring high-quality deployment

✅ Building and executing automated email campaign workflows

✅ Monitoring campaign performance and making data-driven optimizations

✅ Collaborating with cross-functional teams to achieve marketing goals

ASSUMPTION: This role involves a mix of technical and creative tasks, requiring strong problem-solving skills and attention to detail.

🎯 Required Qualifications

Education: University-level degree in a marketing-related discipline

Experience: Minimum of 2 years in a similar email campaign deployment or marketing operations role

Required Skills:

• Proficient in handling large volumes of data
• Experience with email-specific HTML and CSS
• Understanding of deliverability principles and IP reputation
• Strong communication skills with both technical and non-technical stakeholders
• Basic understanding of data protection standards

Preferred Skills:

• Experience with Salesforce, Adobe Campaign, or equivalent email deployment tools
• Familiarity with STM publishing
• Knowledge of data protection regulations (e.g., GDPR, CCPA)

ASSUMPTION: Candidates with experience in marketing automation tools and a strong understanding of data-driven marketing will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level marketing roles in Chennai)

Benefits:

• Comprehensive Health Insurance
• Enhanced Health Insurance Options
• Group Life Insurance
• Group Accident Insurance
• Flexible Working Arrangement
• Employee Assistance Program
• Medical Screening
• Modern Family Benefits
• Long-Service Awards
• New Baby Gift
• Subsidized Meals in Chennai
• Various Paid Time Off
• Free Transport pick up and drop from home to office

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on market research. Actual compensation may vary based on candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Elsevier is a global leader in information and analytics, serving the research and health ecosystems. They help advance science and improve health outcomes through quality information and innovative tools.

Company Size: Elsevier has 5,001-10,000 employees globally, offering a large and diverse work environment.

Founded: Elsevier was founded in 1880 and has since grown into a global organization with a strong reputation in the industry.

Company Description:

• Elsevier helps researchers and healthcare professionals advance science and improve health outcomes
• They combine quality information and vast data sets with analytics to support visionary science and research
• Elsevier is committed to facilitating insights and critical decision-making for customers across the global research and health ecosystems

Company Specialties:

• Artificial Intelligence
• Analytics
• STM Publishing
• Predictive Analytics
• Research Intelligence
• Clinical Decision Support
• Healthcare
• Science
• Machine Learning
• Technology
• Publishing
• Open Access
• Open Science
• Health
• and STEM

Company Website: Elsevier.com

ASSUMPTION: Elsevier's extensive experience and global presence provide a stable and well-resourced work environment for employees.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and development within the marketing function.

Reporting Structure: The Marketing Automation Specialist reports directly to the Head of Campaign Management in STM Journal Marketing.

Work Arrangement: This role is on-site, with flexible working arrangements available.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• possibility to work on diverse projects and collaborate with global teams
• Opportunities to learn and develop skills in data-driven marketing and marketing automation

ASSUMPTION: This role offers a good starting point for a career in marketing automation and data-driven marketing within the publishing industry.

🌍 Location & Work Environment

Office Type: Elsevier's Chennai office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): Chennai, Tamil Nādu, India

Geographic Context:

• Chennai is the capital city of Tamil Nādu, one of the most industrialized states in India
• The city offers a mix of traditional and modern culture, with a vibrant food scene and numerous historical sites
• Chennai has a tropical climate, with high temperatures and humidity throughout the year

Work Schedule: Full-time, with flexible working arrangements available

ASSUMPTION: Chennai offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for expats and locals alike.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the marketing team
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Technical skills in email campaign deployment and data-driven marketing
• Problem-solving abilities and attention to detail
• Communication skills and ability to work with cross-functional teams
• Cultural fit with Elsevier's values and work environment

Application Tips:

• Highlight relevant experience and achievements in email campaign deployment and data-driven marketing
• Tailor your resume to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that focus on problem-solving and teamwork
• Research Elsevier's company culture and be ready to discuss how your values align with theirs

ATS Keywords: Email Campaign Deployment, Marketing Operations, Data-Driven Marketing, Customer Segmentation, Email Workflow Management, HTML, CSS, Deliverability Principles, Problem Identification, Process Optimization, Communication Skills, Data Protection Standards, Marketing Technology Trends

ASSUMPTION: Elsevier's recruitment process is designed to assess candidates' technical skills and cultural fit with the organization. Being prepared and proactive throughout the application process will increase the likelihood of success.

🛠️ Tools & Technologies

• Salesforce, Adobe Campaign, or equivalent email deployment tools
• HTML and CSS for email design and development
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with the mentioned tools and technologies will be beneficial for this role, but Elsevier may provide training and support for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Integrity
• Accountability
• Diversity and inclusion

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and proactive

Self-Assessment Questions:

• How do you ensure high-quality email campaign deployment while meeting tight deadlines?
• Can you provide an example of a time when you optimized an email campaign workflow to improve efficiency and results?
• How do you approach learning and staying up-to-date with marketing technology trends?

ASSUMPTION: Elsevier values candidates who can demonstrate a strong cultural fit with their organization and a commitment to their core values.

⚠️ Potential Challenges

• Managing a high volume of email campaigns with tight deadlines
• Keeping up with the latest marketing technology trends and tools
• Collaborating effectively with global teams across different time zones
• Navigating a large and complex organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Specialist or Email Marketing Specialist role in other industries
• However, the publishing industry has unique aspects, such as working with academic and research communities, and a focus on open access and open science initiatives
• Career progression may involve moving into more senior marketing roles within the publishing industry or transitioning into related fields, such as market research or data analysis

ASSUMPTION: Understanding the unique aspects of the publishing industry and how they relate to this role will be beneficial for candidates seeking to advance their careers in this field.

📝 Sample Projects

• Developing and executing an automated email campaign workflow for a new journal launch, resulting in a 20% increase in author acquisitions
• Optimizing email segmentation strategies to improve open rates and click-through rates by 15% for a targeted author engagement campaign
• Collaborating with the data management team to create a scalable and reproducible workflow for generating target and content data for STM Journals email campaigns

ASSUMPTION: These sample projects demonstrate the kind of impactful work the Marketing Automation Specialist can expect to be involved in at Elsevier.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the STM Journals marketing organization?
• How does Elsevier support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working on email campaign deployment for STM Journals, and how can I best prepare for them?
• How does Elsevier measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other marketing teams within Elsevier?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role and demonstrate their interest in and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, such as email campaign deployment, data-driven marketing, and marketing automation
• Prepare a cover letter that explains your interest in the role and how your skills and experiences make you a strong fit for the position
• If applicable, prepare examples or a portfolio showcasing your work in email campaign deployment and marketing automation
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.