Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Nuvei

🔹 Location: Sofia, Bulgaria

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Administering and maintaining the HubSpot CRM platform for optimal performance
• Optimizing marketing workflows, lead management processes, and campaign effectiveness
• Collaborating with cross-functional teams to streamline processes and enhance marketing effectiveness
• Identifying and implementing process improvements to increase operational efficiency and campaign performance

ASSUMPTION: This role requires a strong background in HubSpot CRM administration and marketing automation. The ideal candidate will have experience working with cross-functional teams and a proven track record of improving marketing operations.

📋 Key Responsibilities

✅ Administer and maintain the HubSpot CRM platform, ensuring data integrity and optimal performance

✅ Create, update, and optimize workflows, lead scoring, and automation processes to enhance marketing efficiency

✅ Help to develop and manage email lists, ensuring segmentation and targeting align with campaign goals

✅ Collaborate with ABM, Events, and Content teams to streamline processes and enhance marketing effectiveness

✅ Identify and implement process improvements to increase operational efficiency and campaign performance

✅ Monitor and report on key metrics to assess the effectiveness of marketing operations and workflows

✅ Assist the SDR team by ensuring lead data and insights are accurately captured and leveraged for Salesforce

✅ Provide training and support to team members on HubSpot best practices

✅ Serve as a point of contact for any HubSpot-related issues or questions

ASSUMPTION: The responsibilities listed above are essential for the success of the marketing operations team. The ideal candidate will have experience in these areas and be able to hit the ground running.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) with HubSpot CRM administration and management

Required Skills:

• Strong understanding of marketing automation, lead scoring, and workflow optimization
• Proficiency in email marketing, segmentation, and campaign management
• Experience collaborating with cross-functional teams, particularly in ABM, Events, and Content
• Ability to identify and implement process improvements to drive efficiency and performance
• Analytical mindset with the ability to monitor and report on key performance metrics
• Familiarity with Salesforce and its integration with HubSpot
• Excellent communication skills, with the ability to provide training and support to team members
• Problem-solving skills with a proactive approach to troubleshooting and resolving issues
• Fluency in English language

Preferred Skills:

• Experience with Salesforce and its integration with HubSpot
• Fluency in additional languages

ASSUMPTION: The required qualifications listed above are essential for success in this role. The ideal candidate will have a strong background in HubSpot CRM administration and marketing automation, as well as experience working with cross-functional teams.

💰 Compensation & Benefits

Salary Range: The salary range for this position is BGN 35,000 - 50,000 per year, depending on experience and qualifications. This estimate is based on industry standards for marketing automation specialists in Sofia, Bulgaria.

Benefits:

• Additional Health Insurance
• Fully Covered MultiSport Card
• Food Vouchers
• Employee Discounts Card
• Seminars and Conference Tickets
• Playroom

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing automation specialists in Sofia, Bulgaria. The benefits listed above are subject to change and may vary depending on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: Medium (1,001-5,000 employees)

Founded: 2003

Company Description:

• Nuvei is a Canadian fintech company that accelerates the business of clients around the world
• Nuvei's modular, flexible, and scalable technology allows leading companies to accept next-gen payments, offer all payout options, and benefit from card issuing, banking, risk, and fraud management services
• Nuvei connects businesses to their customers in more than 200 markets, with local acquiring in over 50 markets, 150 currencies, and 700 alternative payment methods

Company Specialties:

• Fintech
• Partnerships
• Payments
• Payment Facilitation
• ISO & Agent Programs
• Integrated Payments
• Merchant Services
• Payment Processing
• Merchant Accounts
• Merchant Cash Advance
• Global Acquiring

Company Website: https://www.nuvei.com/

ASSUMPTION: Nuvei is a well-established fintech company with a strong presence in the global payments industry. The company specializes in providing modular, flexible, and scalable technology solutions for businesses looking to accept next-gen payments and offer various payout options.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Director of Marketing Operations

Work Arrangement: Hybrid (2-3 days on-site per week)

Growth Opportunities:

• Potential career advancement within the marketing operations team
• Opportunities to work on international projects and collaborate with global teams
• Chance to gain experience in a fast-developing, international company

ASSUMPTION: This role offers mid-level professionals the opportunity to gain experience in marketing operations and work with a global team. The hybrid work arrangement provides flexibility and the potential for career growth within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Sofia, Bulgaria

Geographic Context:

• Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million people
• The city is known for its historical sites, cultural attractions, and vibrant nightlife
• Sofia offers a high quality of life, with affordable housing, low crime rates, and a well-developed public transportation system

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: Sofia offers a high quality of life and a vibrant cultural scene, making it an attractive location for professionals. The hybrid work arrangement provides flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Director of Marketing Operations
• On-site or video interview with the Marketing Operations team
• Final decision and offer

Key Assessment Areas:

• HubSpot CRM administration and management skills
• Marketing automation and lead scoring experience
• Collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience with HubSpot CRM administration and marketing automation
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare examples of your work and be ready to discuss your approach to marketing automation and lead scoring
• Research Nuvei and be prepared to discuss your fit with the company's mission and values

ATS Keywords: HubSpot CRM, marketing automation, lead scoring, workflow optimization, email marketing, segmentation, campaign management, cross-functional collaboration, process improvement, analytical skills, Salesforce integration, communication skills, problem-solving, proactive approach

ASSUMPTION: The application process for this role is typical for a mid-level marketing position. Applicants should highlight their relevant experience and be prepared to discuss their approach to marketing automation and lead scoring in the interview.

🛠️ Tools & Technologies

• HubSpot CRM
• Salesforce
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing automation and operations roles. The ideal candidate will have experience with these tools and be able to hit the ground running.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of success in HubSpot CRM administration and marketing automation?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have a proactive approach to problem-solving and a strong commitment to continuous learning and improvement?

ASSUMPTION: Nuvei values a customer-centric, innovative, and collaborative work environment. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Working with a large, global team may present communication and time zone challenges
• The fast-paced nature of the role may require adaptability and flexibility
• The hybrid work arrangement may present challenges in maintaining work-life balance
• The role may require occasional travel for international meetings and events

ASSUMPTION: The potential challenges listed above are common to roles in fast-growing, international companies. The ideal candidate will be adaptable, flexible, and comfortable working in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Manager or Marketing Operations Manager, but with a focus on HubSpot CRM administration and management
• Unlike other marketing roles, this position requires a strong background in HubSpot CRM administration and marketing automation
• Career progression in this role may lead to positions such as Senior Marketing Operations Manager or Director of Marketing Operations

ASSUMPTION: This role is similar to other marketing automation and operations positions, but with a focus on HubSpot CRM administration and management. The ideal candidate will have experience in these areas and be able to hit the ground running.

📝 Sample Projects

• Optimizing lead scoring and workflows to improve marketing efficiency and campaign performance
• Developing and managing email lists to ensure segmentation and targeting align with campaign goals
• Collaborating with cross-functional teams to streamline processes and enhance marketing effectiveness

ASSUMPTION: The sample projects listed above are typical for a Marketing Automation Specialist role. The ideal candidate will have experience in these areas and be able to provide examples of their work during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing operations team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nuvei support the professional development and growth of its employees?
• What are the key challenges facing the marketing operations team, and how can this role help address them?
• How does Nuvei foster a culture of innovation and continuous improvement?

ASSUMPTION: The key questions listed above are designed to help applicants better understand the role, the team, and the company culture. Applicants should be prepared to ask thoughtful questions that demonstrate their interest in the position and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with HubSpot CRM administration and marketing automation
• Prepare examples of your work and be ready to discuss your approach to marketing automation and lead scoring during the interview process
• Research Nuvei and be prepared to discuss your fit with the company's mission and values during the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.