Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Whitecollars

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: ⚙️ Marketing Automation

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Enhancing lead generation and customer engagement through automation strategies
• CRM management and execution of targeted email marketing campaigns
• Integration of external lead sources into HubSpot using tools like Zapier
• Developing automation workflows to increase marketing efficiency

ASSUMPTION: It is assumed that candidates should have a deep understanding of HubSpot and CRM systems, coupled with experience in creating data-driven marketing initiatives aimed at sustainable energy solutions.

📋 Key Responsibilities

✅ Develop and optimize HubSpot automation workflows and CRM strategies

✅ Execute targeted email marketing initiatives and audience segmentation

✅ Integrate external lead sources such as LinkedIn Ads into HubSpot

✅ Generate and analyze reports to drive strategic decision-making

✅ Repackage and distribute marketing content to engage specific customer segments

✅ Maintain data integrity and a high-quality contact database

✅ Collaborate with marketing and business development teams for strategic alignment

ASSUMPTION: These responsibilities indicate a need for someone who is proactive and can work independently as well as collaboratively with cross-functional teams.

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years in marketing automation and CRM management

Required Skills:

• Strong expertise in HubSpot, including workflow automation
• Experience with email marketing and audience segmentation
• Proficiency in integration tools like Zapier & ZoomInfo

Preferred Skills:

• Experience with other marketing automation platforms
• Knowledge of lead scoring models and advanced segmentation strategies

ASSUMPTION: Preferred skills suggest a versatile candidate with a broader knowledge of various marketing platforms could be advantageous.

💰 Compensation & Benefits

Salary Range: Not specified. Candidates are encouraged to inquire with the employer directly for competitive insights.

Benefits:

• Professional development opportunities
• Supportive team environment
• Potential for career advancement

Working Hours: Generally 40 hours per week; flexibility details need clarification with the employer.

ASSUMPTION: While specific benefits aren't listed, roles within growing tech companies generally offer comprehensive packages including development and growth opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources with a focus on recruitment and HR consulting services

Company Size: 32 employees, indicative of a small but agile team environment

Founded: 2018

Company Description:

• Global presence with offices in London and Cairo
• Specializes in affordable, flat-fee recruitment solutions
• Prioritizes customer satisfaction with personalized services

Company Specialties:

• Recruitment & Selection
• Human Resources Consulting

Company Website: http://www.whitecollars.net/

ASSUMPTION: Whitecollars is leveraging its HR expertise to recruit for a client in the marketing automation space, highlighting their capacity to handle diverse industry requirements.

📊 Role Analysis

Career Level: Mid-level position requiring self-starters

Reporting Structure: Likely reports to the Marketing Director or equivalent leadership role

Work Arrangement: Flexible arrangements with on-site and remote elements

Growth Opportunities:

• Exposure to cutting-edge marketing technologies
• Opportunities for professional development and certifications
• Potential to shape the marketing automation strategy

ASSUMPTION: This role offers advancement through demonstrating impact on marketing KPIs and aligning with business growth strategies.

🌍 Location & Work Environment

Office Type: Collaborative office environment in a dynamic city

Office Location(s): Sydney, Australia

Geographic Context:

• Located in a major economic hub
• Access to diverse cultural and leisure activities
• Proximity to other tech companies and startup ecosystems

Work Schedule: Standard business hours with potential flexibility based on role demands

ASSUMPTION: Sydney's economic environment supports thriving opportunities for this growing sector, enriching job prospects.

💼 Interview & Application Insights

Typical Process:

• Initial resume and application review
• Phone screening with HR team
• Technical interview focusing on skills and experience

Key Assessment Areas:

• Proficiency with HubSpot and marketing automation
• Problem-solving and analytical skills
• Ability to align marketing strategies with business objectives

Application Tips:

• Highlight specific marketing campaigns and results
• Showcase adaptability to new marketing technologies
• Emphasize communication and collaborative skills

ATS Keywords: HubSpot, CRM Management, Marketing Automation, Lead Generation, Email Marketing, Data Analysis

ASSUMPTION: The application process is typical for mid-level marketing roles and focuses on technical skills and strategic alignment capabilities.

🛠️ Tools & Technologies

• HubSpot
• Zapier
• ZoomInfo

ASSUMPTION: A foundation in these tools is crucial to successfully implementing and optimizing marketing automation processes.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Autonomous yet collaborative
• Focused on results-driven marketing initiatives
• Flexible and adaptable to changing priorities

Self-Assessment Questions:

• How have you used automation tools to enhance customer engagement?
• Can you provide examples of successful email marketing campaigns?
• What steps do you take to maintain database integrity?

ASSUMPTION: Candidates who are proactive, data-driven, and have strong communication skills will likely thrive in this environment.

⚠️ Potential Challenges

• Adapting to rapidly changing marketing technologies
• Aligning diverse market segments with tailored content strategies
• Maintaining high data quality amidst increasing data volume
• Ensuring seamless integration of various lead sources

ASSUMPTION: The dynamic nature of the marketing automation field suggests proactive problem-solving and quick adaptability are essential to overcoming these challenges.

📈 Similar Roles Comparison

• May include strategic planning roles in larger tech companies
• Roles that require deep data analysis and customer insight skills
• Positions with a significant emphasis on cross-department collaboration

ASSUMPTION: This information helps candidates compare similar opportunities to find the perfect fit based on skill alignment and career goals.

📝 Sample Projects

• Lead re-engagement campaigns for cold segments
• Automation workflow optimization for decreased customer churn
• Development of multi-channel marketing strategies

ASSUMPTION: Projects are often focused on harnessing marketing automation to create impactful change in customer engagement and retention strategies.

❓ Key Questions to Ask During Interview

• How does the company measure the success of its marketing automation initiatives?
• What are the expectations for integrating new marketing technologies?
• How do cross-functional teams typically collaborate here?
• What professional development opportunities do you support?
• How does the company maintain data quality and integrity?

ASSUMPTION: These questions help gauge company culture, expectations, and opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's website or job board
• Ensure your resume highlights relevant experience and skills
• Prepare a portfolio of past work or case studies
• Engage with company representatives on LinkedIn to express interest
• Follow up with a thank-you note post-interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.