πΉ Job Title: Marketing Automation Specialist
πΉ Company: Version 1
πΉ Location: Bengaluru, Karnataka, India
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 14, 2025
πΉ Experience Level: Mid-level
πΉ Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong focus on data management, automation, and cross-functional collaboration to drive marketing success in a technology-driven environment.
β Manage and maintain the CRM system's marketing integration (Microsoft Dynamics 365 and Hubspot) to ensure data accuracy, integrity, and usability across marketing and sales functions.
β Execute marketing automation strategies to support lead nurturing, customer engagement, and campaign effectiveness.
β Collaborate with Campaign and ABM Managers to design and implement automated workflows that align with revenue and engagement goals.
β Monitor and optimize CRM and automation performance, including lead scoring, segmentation, and conversion tracking, to improve ROI and customer lifecycle management.
β Ensure seamless integration between CRM, marketing platforms, and digital tools, including website forms, analytics, and third-party applications.
β Support the implementation of SEO and content strategies by ensuring CRM and automation systems capture and reflect user behavior and engagement data.
β Generate and analyze reports on campaign performance, user journeys, and CRM health to provide actionable insights and recommendations.
β Integrate and analyze digital tools and platforms such as Google Analytics (Universal/GA4), HubSpot, Microsoft Dynamics 365, Microsoft Clarity, and SEMrush to support marketing operations.
ASSUMPTION: This role involves a mix of technical tasks, data analysis, and stakeholder management to optimize marketing processes and drive business growth.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4 years of proven experience in CRM management and marketing automation, preferably in the IT Services or technology sector
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in CRM management, marketing automation, and data analysis will be most successful in this role. Experience in the IT Services or technology sector is a plus.
Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for mid-level marketing automation roles in Bengaluru)
Benefits:
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The estimated salary range is based on market research for mid-level marketing automation roles in Bengaluru. The benefits package is comprehensive and designed to support employee well-being, professional growth, and financial stability.
Industry: Version 1 is a leader in AI and digital transformation, partnering strategically with global organizations to transform and adopt technology and drive innovation in a responsible way.
Company Size: Version 1 has 1,001-5,000 employees globally, with a fast-growing team of 3,200+ people across 4 continents.
Founded: Version 1 was founded in 2006 and has since grown into a leader in AI and digital transformation, with a strong focus on customer success, empowered people, and a strong organization.
Company Description:
Company Specialties:
Company Website: www.version1.com
ASSUMPTION: Version 1 is a well-established company with a strong focus on AI and digital transformation, offering a comprehensive benefits package and a commitment to employee growth and success.
Career Level: Mid-level marketing role with opportunities for growth and development within the marketing automation and CRM management field.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with Campaign and ABM Managers, as well as other marketing and sales teams.
Work Arrangement: Hybrid work arrangement with 2-3 days on-site per week, allowing for a balance between work and life.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing automation and CRM management field, as well as potential career paths in related areas of the business.
Office Type: Modern, collaborative workspaces designed to foster innovation and productivity
Office Location(s): Bengaluru, Karnataka, India (with additional offices in Dublin, London, Cork, Birmingham, Belfast, Malaga, Edinburgh, Newcastle, Orland Park, Trzin, New York, and Pune)
Geographic Context:
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site per week), allowing for flexibility and work-life balance
ASSUMPTION: The hybrid work arrangement and modern office spaces provide a flexible and collaborative work environment that supports productivity and employee well-being.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: CRM management, marketing automation, data analytics, segmentation, lead lifecycle management, Microsoft Dynamics 365, HubSpot, PowerBI, Google Analytics, communication, stakeholder management, organizational skills, attention to detail, problem-solving, process improvement, integration
ASSUMPTION: The application process for this role is likely to involve a combination of online submission, phone or video screening, technical assessment, and final round interviews, with a focus on technical skills, data analysis, communication, and cultural fit.
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, with a focus on Microsoft Dynamics 365, HubSpot, PowerBI, and Google Analytics.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Version 1 values a customer-focused, collaborative, and data-driven work environment, with a strong emphasis on customer success, empowered people, and a strong organization.
ASSUMPTION: This role may present challenges in managing multiple projects and stakeholders, staying up-to-date with marketing automation trends, balancing work and life in a hybrid environment, and adapting to a fast-panging, technology-driven environment.
ASSUMPTION: This role is similar to a Marketing Automation Manager or Marketing Operations Manager, with a unique focus on data analysis and integration with digital tools and platforms. Career paths in marketing automation and CRM management may lead to senior-level roles within the marketing department or related fields.
ASSUMPTION: Sample projects for this role may include implementing and optimizing marketing automation workflows, developing and analyzing reports, and integrating and analyzing digital tools and platforms to support marketing operations.
ASSUMPTION: Key questions to ask during the interview may include inquiries about the team structure, professional growth opportunities, role priorities, work-life balance, and potential challenges.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.