📌 Core Information
🔹 Job Title: Marketing Automation Specialist (HubSpot Expert)
🔹 Company: RChilli Inc.
🔹 Location: Mohali, Punjab (Onsite Preferred)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 3-5 Years
🔹 Remote Status: On-site (Hybrid possible)
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end administration of HubSpot Marketing Hub
- Creating and optimizing workflows, nurture streams, and lifecycle programs
- Developing lead scoring models and launching campaign workflows
- Supporting lead generation, SDR follow-ups, customer onboarding, and event workflows
- Collaborating with cross-functional teams to ensure CRM property logic and automation consistency
ASSUMPTION: This role requires a strong background in HubSpot and marketing automation to succeed. Familiarity with B2B SaaS, particularly HRTech or ERP-integrated platforms, is beneficial.
📋 Key Responsibilities
✅ HubSpot Ownership & Administration: Manage end-to-end administration of HubSpot Marketing Hub, including platform audits, best practices, and data integrity.
✅ Automation Strategy & Execution: Create lead scoring models, launch and optimize campaign workflows, and manage trigger-based campaigns.
✅ Campaign Management & Event Support: Coordinate event and webinar campaigns, align campaigns with ERP segmentation, and execute pre- and post-event sequences.
✅ Reporting, Attribution & Optimization: Build campaign dashboards, implement UTM tracking structure, and deliver performance reports.
✅ Integration & Compliance: Integrate HubSpot with various tools, set up data retention rules, and ensure GDPR, CAN-SPAM, and contact consent compliance.
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of hands-on experience in HubSpot Marketing Hub, with a focus on marketing automation and campaign management.
Required Skills:
- Proficient in HubSpot Marketing Hub (certifications in Automation, Reporting, and Marketing Software are preferred)
- Experience in managing multi-step workflows, scoring models, and contact segmentation
- Strong analytical skills and comfort with data-backed decision-making
- Experience in B2B SaaS, preferably in HRTech or ERP-integrated platforms
Preferred Skills:
- Familiarity with ERP (Oracle, SAP, Workday) segmentation and pain point-specific messaging
- Experience with event and webinar campaign management
- Knowledge of integration tools like Leadfeeder, Reply.io, Google/LinkedIn Ads, Zoom, and Zapier
ASSUMPTION: Candidates with relevant certifications and experience in related tools will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on experience level and market standards for HubSpot Marketing Automation Specialists in Mohali)
Benefits:
- Health insurance and other employee benefits (details not specified)
- Opportunities for professional growth and development
Working Hours: Full-time, with flexible hours and remote work possibilities discussed during the interview process.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-powered recruitment solutions and resume parsing.
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2010, with over a decade of experience in the HR technology industry.
Company Description:
- RChilli helps organizations streamline their hiring processes with advanced AI-powered solutions
- Specializes in resume parsing, talent acquisition, and data-driven hiring decisions
- Works with global industry leaders to provide innovative recruitment software
Company Specialties:
- Resume parsing and matching
- Talent acquisition and job matching
- AI-powered recruitment software
- Semantic search and match
- Candidate experience and data-driven hiring decisions
Company Website: http://www.rchilli.com
ASSUMPTION: RChilli's focus on AI and data-driven solutions creates an innovative and dynamic work environment for employees.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the marketing department or the company.
Reporting Structure: Reports directly to the Head of Marketing or Marketing Director, collaborating with cross-functional teams, including sales and customer success.
Work Arrangement: On-site preferred, with potential flexibility for hybrid or remote work arrangements discussed during the interview process.
Growth Opportunities:
- Advancement within the marketing department, such as senior marketing roles or management positions
- Expanding responsibilities and influence within the company's AI-powered solutions
- Potential career transitions into related fields, such as product management or data analysis
ASSUMPTION: RChilli's focus on innovation and growth creates opportunities for employees to expand their skills and advance their careers.
🌍 Location & Work Environment
Office Type: Modern office space with a mix of collaborative and individual work areas.
Office Location(s): Mohali, Punjab (with additional offices in San Ramon, CA, USA)
Geographic Context:
- Mohali is a suburban city in Punjab, India, with a growing tech industry and a mix of urban and semi-urban environments
- Close proximity to Chandigarh, providing access to urban amenities and cultural attractions
- Convenient access to public transportation and major highways
Work Schedule: Standard full-time work hours with flexibility for remote work and hybrid arrangements discussed during the interview process.
ASSUMPTION: The Mohali office provides a dynamic and collaborative work environment, with opportunities for employees to engage with the local tech community.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- Technical assessment or case study to evaluate HubSpot and marketing automation skills
- Final round interviews with the hiring manager and other team members
Key Assessment Areas:
- HubSpot and marketing automation expertise
- Analytical and problem-solving skills
- Communication and collaboration abilities
- Alignment with company values and culture
Application Tips:
- Highlight relevant HubSpot experience and certifications in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions focusing on your marketing automation experience
ATS Keywords: HubSpot, Marketing Automation, Lead Nurturing, Lifecycle Automation, Segmentation, Campaign Tracking, Reporting, Data Integrity, CRM Management, Lead Scoring, B2B SaaS, Event Coordination, Analytical Skills, Compliance, Integration, Workflow Management
ASSUMPTION: RChilli's recruitment process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best match for the role and the team.
🛠️ Tools & Technologies
- HubSpot Marketing Hub
- CRM property logic and automation tools
- Integration tools like Leadfeeder, Reply.io, Google/LinkedIn Ads, Zoom, and Zapier
- Data analysis and reporting tools
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, with opportunities for learning and growth in related tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centric approach
- Data-driven decision-making
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and communication
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in marketing automation?
- Can you provide an example of a time when you optimized a campaign workflow to improve results?
- How do you approach working with cross-functional teams to ensure CRM property logic and automation consistency?
ASSUMPTION: RChilli values employees who are passionate about learning, collaborative, and committed to delivering exceptional results for their customers.
⚠️ Potential Challenges
- Managing multiple workflows and campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest HubSpot updates and best practices, necessitating continuous learning and adaptation
- Collaborating effectively with cross-functional teams to ensure CRM property logic and automation consistency
- Adapting to the dynamic and fast-paced work environment, with a focus on innovation and data-driven decision-making
ASSUMPTION: Addressing these challenges requires strong communication, collaboration, and adaptability skills, as well as a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- This role focuses more on HubSpot and marketing automation strategy than traditional marketing roles, requiring a strong technical skill set and strategic mindset
- Compared to similar roles in the B2B SaaS industry, this position offers opportunities to work with a diverse range of customers and industries
- Career progression may involve expanding into senior marketing roles, management positions, or related fields like product management or data analysis
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates determine if this opportunity aligns with their career goals and interests.
📝 Sample Projects
- Developing and optimizing a lead scoring model to improve lead quality and conversion rates
- Launching and managing a multi-step campaign workflow to nurture leads through the sales funnel
- Integrating HubSpot with various tools to streamline marketing and sales processes
ASSUMPTION: These sample projects demonstrate the hands-on and strategic nature of the role, requiring a mix of technical skills and marketing expertise.
❓ Key Questions to Ask During Interview
- How does this role support the company's overall marketing strategy and growth objectives?
- Can you describe the team structure and how this role fits within the marketing department?
- What opportunities are there for professional development and growth within the company?
- How does the company approach work-life balance and employee well-being?
- What are the most challenging aspects of this role, and how has the team addressed them in the past?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant HubSpot experience and certifications in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions focusing on your marketing automation experience
- Follow up with the hiring manager within one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
