Marketing Automation Specialist I

📌 Core Information

🔹 Job Title: Marketing Automation Specialist I

🔹 Company: Symple Lending

🔹 Location: Tampa, FL

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and optimizing automated marketing campaigns to generate leads and support customer retention
• Collaborating with the sales team to build targeted campaigns that drive performance
• Managing and optimizing automated marketing workflows using platforms like HubSpot
• Monitoring and reporting on campaign performance metrics
• Staying current on industry trends and innovations in marketing automation and lead generation

ASSUMPTION: This role requires a balance of technical skills in marketing automation and strong communication skills to collaborate effectively with the sales team.

📋 Key Responsibilities

✅ Build, manage, and optimize automated marketing workflows (email, SMS, landing pages) using platforms like HubSpot

✅ Collaborate with the sales team to align marketing campaigns with lead generation and conversion goals

✅ Personalize content based on behavior, demographics, and engagement history

✅ Monitor and report on campaign performance metrics, making data-driven adjustments to improve results

✅ Implement A/B testing strategies for email subject lines, content, CTAs, and send times

✅ Ensure deliverability, compliance, and best practices in all communications

✅ Support the integration of marketing automation tools with CRM systems and other tech platforms

✅ Stay current on industry trends and innovations in marketing automation and lead generation

ASSUMPTION: The role may evolve to include additional responsibilities as the company grows and expands its marketing automation efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in marketing automation, email marketing, or digital campaign management

Required Skills:

• Proven experience with marketing automation platforms (HubSpot, Klaviyo, etc.)
• Strong understanding of lead funnels, lifecycle marketing, and automation best practices
• Excellent analytical skills and attention to detail
• Strong communication and project management skills

Preferred Skills:

• Basic HTML/CSS knowledge
• Experience in a financial services or debt settlement environment

ASSUMPTION: While not explicitly stated, a strong understanding of the financial services industry and its regulations would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for intermediate marketing automation specialists in Tampa, FL)

Benefits:

• Health insurance
• Vision insurance and Dental
• Life insurance
• Flexible schedule (Hybrid)
• Paid time off
• Opportunities for professional growth and development

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Symple Lending is a fintech company focused on delivering sustainable solutions to consumers at various milestones in their lives.

Company Size: 51-200 employees. As a mid-sized company, Symple Lending offers a collaborative and innovative work environment with opportunities for professional growth and development.

Founded: Symple Lending was founded in Irvine, California, and has since expanded to include offices in Tampa, Florida.

Company Description:

• Symple Lending is an innovative fintech company that delivers sustainable solutions to consumers at various milestones in their lives.
• The company aims to provide fast injections of capital to help customers keep moving along life’s journey.
• Symple Lending is committed to empowering customers on their journey to financial freedom.

Company Specialties:

• Personal loans
• Financial services
• Debt settlement

Company Website: http://www.symplelending.com

ASSUMPTION: Symple Lending's focus on customer-centric solutions and innovative technology sets it apart in the financial services industry.

📊 Role Analysis

Career Level: Intermediate. This role is suitable for candidates with 2-5 years of experience in marketing automation or digital campaign management.

Reporting Structure: The Marketing Automation Specialist will report directly to the Marketing Manager.

Work Arrangement: Hybrid. This role offers a flexible schedule with a combination of on-site and remote work.

Growth Opportunities:

• As the company grows, there may be opportunities for advancement within the marketing department or other areas of the business.
• Symple Lending offers opportunities for professional development and training to help employees grow in their careers.

ASSUMPTION: The hybrid work arrangement provides a balance between collaboration and flexibility, allowing employees to work from home when needed.

🌍 Location & Work Environment

Office Type: Symple Lending's Tampa office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1150 Assembly Dr, Suite 410, Tampa, FL 33607, US

Geographic Context:

• Tampa, Florida, offers a diverse and vibrant culture with numerous attractions, including museums, parks, and beaches.
• The city has a subtropical climate with mild winters and hot, humid summers.
• Tampa is home to a growing tech industry, with many startups and established companies calling the city home.

Work Schedule: The typical work schedule is Monday through Friday, 9:00 AM - 5:00 PM EST, with flexibility for hybrid work arrangement.

ASSUMPTION: The modern office environment and hybrid work arrangement contribute to a positive work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate marketing automation skills
• On-site or virtual interview with the marketing team and hiring manager
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Technical skills in marketing automation and digital campaign management
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience with marketing automation platforms and digital campaign management
• Include specific examples of successful marketing automation campaigns and their results
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability

ATS Keywords: Marketing Automation, Email Marketing, Digital Campaign Management, HubSpot, Klaviyo, Lead Funnels, Lifecycle Marketing, Automation Best Practices, HTML, CSS, Analytical Skills, Attention to Detail, Communication Skills, Project Management Skills

ASSUMPTION: Symple Lending's interview process is designed to assess both technical skills and cultural fit, ensuring that new hires are well-suited to the company's collaborative and innovative work environment.

🛠️ Tools & Technologies

• HubSpot (or similar marketing automation platform)
• CRM system (e.g., Salesforce, HubSpot CRM)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may evolve as the company grows and expands its marketing automation efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Empowering

Work Style:

• Data-driven
• Adaptable
• Results-oriented
• Team-focused

Self-Assessment Questions:

• How do you approach personalizing content for different customer segments?
• Can you describe a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you ensure that your marketing efforts align with the company's overall business objectives?

ASSUMPTION: Symple Lending values employees who are data-driven, adaptable, and results-oriented, with a strong commitment to customer-centric innovation and collaboration.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple campaigns simultaneously
• Staying current with industry trends and new marketing automation tools may require ongoing learning and development
• The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with remote team members
• Working in the financial services industry may require a strong understanding of relevant regulations and compliance issues

ASSUMPTION: By being proactive, organized, and communicative, employees can effectively manage these challenges and contribute to the company's success.

📈 Similar Roles Comparison

• Compared to a Marketing Coordinator role, this position has a stronger focus on automation and requires more advanced technical skills
• Unlike a Marketing Manager role, this position is more specialized and does not typically involve overseeing a team or developing overall marketing strategy
• In terms of career path, this role can lead to opportunities in marketing automation management, marketing technology, or other specialized marketing roles

ASSUMPTION: While this role is specialized in marketing automation, it offers opportunities for growth and development within the marketing department or other areas of the business.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive customers
• Implementing a new SMS marketing strategy to complement existing email campaigns
• Optimizing landing pages and forms to improve conversion rates and reduce bounce rates

ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Automation Specialist may work on, focusing on generating leads, nurturing prospects, and supporting customer retention.

❓ Key Questions to Ask During Interview

• How does the marketing team collaborate with other departments, such as sales and customer success, to ensure consistent messaging and customer experience?
• Can you describe the company's approach to data privacy and compliance in marketing automation efforts?
• What opportunities are there for professional development and growth within the marketing department or other areas of the business?
• How does the company support work-life balance for employees, particularly those working in a hybrid arrangement?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a strong interest in the role and the company, and can help ensure a good fit for both parties.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview process by researching the company, its industry, and the specific requirements of the role
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.