T

Marketing Automation Specialist (Marketo)

Trimble
Full-time
Remote
Worldwide
βš™οΈ Marketing Automation

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Automation Specialist (Marketo)

πŸ”Ή Company: Trimble

πŸ”Ή Location: KrakΓ³w, MaΕ‚opolskie, Poland (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 7, 2025

πŸ”Ή Experience Level: Intermediate (2-5 years)

πŸ”Ή Remote Status: Remote (Poland)

πŸš€ Job Overview

Key aspects of this role include:

  • Operationalizing cross-functional campaigns in Marketo
  • Partnering with marketing stakeholders to support demand generation and revenue goals
  • Leveraging Trimble's MarTech stack to drive operational excellence
  • Working in a dynamic and collaborative environment

ASSUMPTION: This role requires a strong focus on execution and teamwork, with a high degree of self-motivation and adaptability to different time zones.

πŸ“‹ Key Responsibilities

βœ… Oversee Marketo as a subject matter expert and establish architecture governance for efficient, scalable, and best-in-class marketing campaigns

βœ… Develop campaign flows and design new forms within the marketing automation platform to optimize user engagement and lead capture

βœ… Design, build, and optimize email marketing campaigns, including segmentation, scheduling, and A/B testing

βœ… Optimize email deliverability and ensure emails are compliant following industry policies, CAN-SPAM regulations, and best practices

βœ… Develop and maintain audience lists and contact lists ensuring data hygiene, and empowering customer and prospect communication

βœ… Implement lead nurturing programs to guide prospects through the sales funnel and increase conversion rates

βœ… Stay updated on industry trends and emerging technologies in marketing automation to drive innovation and efficiency

ASSUMPTION: This role requires a high level of technical proficiency in Marketo and a strong understanding of marketing automation best practices.

🎯 Required Qualifications

Education: Bachelor's or Master’s degree in marketing, technical discipline, business, information science, data science, or applicable experience

Experience: At least 2 years of experience in a Marketing Automation Operations or related technology role

Required Skills:

  • Advanced proficiency with Marketo; Marketo Certified Expert (MCE) would be a plus
  • Strong project management skills and ability to work on many projects simultaneously
  • Great communication and collaboration skills, using English on a daily basis
  • Experience in a B2B and/or SaaS company

Preferred Skills:

  • Experience working with teams located in different time zones
  • Familiarity with other marketing automation platforms

ASSUMPTION: Candidates should have a strong background in marketing automation and be comfortable working in a dynamic, global team.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research for similar roles in Poland)

Benefits:

  • Health insurance
  • Retirement savings plan
  • Employee assistance program
  • Flexible work arrangements

Working Hours: Full-time, with a flexible schedule to accommodate collaboration with US-based teams

ASSUMPTION: The salary range is estimated based on market research for similar roles in Poland. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Trimble is a global technology company that provides solutions for various industries, including transportation and logistics. Transporeon, a Trimble company, is a leading transportation management platform provider.

Company Size: Trimble has over 11,000 employees worldwide, with Transporeon employing over 1,400 people across 27 countries. This means applicants can expect a large, global organization with diverse opportunities.

Founded: Trimble was founded in 1978, with Transporeon established in 2000. Both companies have a strong history and reputation in their respective fields.

Company Description:

  • Trimble is a global technology company that provides solutions for various industries, including transportation and logistics
  • Transporeon, a Trimble company, is a leading transportation management platform provider, connecting shippers, carriers, and logistics service providers
  • The company's mission is to bring transportation in sync with the world by facilitating collaboration, automating manual processes, and providing real-time insights

Company Specialties:

  • Transport Management
  • Connectivity
  • E-Logistics
  • Transport Optimization
  • Cost reductions
  • Supply Chain
  • Cloud Solution
  • Logistics Network
  • SaaS
  • Logistics
  • Time Slot Management
  • Visibility
  • Real-time visibility

Company Website: www.transporeon.com

ASSUMPTION: Trimble and Transporeon offer a stable and established environment for employees, with a strong focus on innovation and growth.

πŸ“Š Role Analysis

Career Level: This role is an intermediate-level position within the marketing department, focusing on marketing automation and campaign execution.

Reporting Structure: The Marketing Automation Specialist will report directly to the Revenue Marketing team and collaborate with various marketing stakeholders.

Work Arrangement: This role is remote, with a flexible schedule to accommodate collaboration with US-based teams. Applicants should be comfortable working in a remote environment and managing their time effectively.

Growth Opportunities:

  • Expanding skills in marketing automation and related technologies
  • Gaining experience working in a global, dynamic team
  • Potential career progression within the marketing department or broader organization

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from Trimble's KrakΓ³w office)

Office Location(s): KrakΓ³w, MaΕ‚opolskie, Poland

Geographic Context:

  • KrakΓ³w is the second-largest city in Poland, with a rich history and vibrant cultural scene
  • The city is home to a thriving tech industry, with many international companies establishing offices there
  • KrakΓ³w offers a high quality of life, with affordable living costs compared to other major European cities

Work Schedule: Full-time, with a flexible schedule to accommodate collaboration with US-based teams

ASSUMPTION: Applicants should be comfortable working remotely and managing their time effectively in a flexible work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • Technical assessment or case study presentation
  • Final interview with the marketing team

Key Assessment Areas:

  • Technical proficiency in Marketo and related marketing automation tools
  • Problem-solving skills and ability to think critically
  • Communication and collaboration skills
  • Adaptability and cultural fit within the global team

Application Tips:

  • Highlight relevant marketing automation experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and company
  • Prepare for technical questions related to Marketo and marketing automation best practices

ATS Keywords: Marketo, Marketing Automation, Campaign Development, Email Marketing, Data Hygiene, Lead Nurturing, Collaboration, Communication, Segmentation, A/B Testing, Compliance, Industry Trends, Emerging Technologies

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the current volume of applicants.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Salesforce (likely integrated with Marketo)
  • Other marketing automation and CRM tools (depending on the company's tech stack)

ASSUMPTION: Applicants should be comfortable learning and using new marketing automation tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Customer focus
  • Performance

Work Style:

  • Dynamic and fast-paced
  • Global and collaborative
  • Focused on execution and results
  • Adaptable to different time zones and cultures

Self-Assessment Questions:

  • How do you stay organized and manage your time effectively in a remote work environment?
  • Can you provide an example of a time when you had to adapt to a new tool or technology in a marketing automation role?
  • How do you approach working with teams located in different time zones?

ASSUMPTION: Applicants should be comfortable working in a dynamic, global team and adapting to different work styles and time zones.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously and meeting tight deadlines
  • Adapting to a remote work environment and collaborating with teams in different time zones
  • Staying up-to-date with industry trends and emerging technologies in marketing automation
  • Ensuring data hygiene and compliance with industry regulations

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Automation Specialist or Marketing Operations Specialist in other organizations, with a focus on campaign execution and platform management
  • However, this role is unique in its focus on supporting a global transportation management platform and collaborating with teams in different time zones
  • Career progression may include roles such as Senior Marketing Automation Specialist, Marketing Operations Manager, or Marketing Technology Manager

ASSUMPTION: Applicants should research similar roles in other organizations to better understand the market and competitive landscape.

πŸ“ Sample Projects

  • Developing and optimizing an email marketing campaign to improve open rates and click-through rates by 20%
  • Implementing a lead nurturing program to reduce the sales cycle by 15% and increase conversion rates by 10%
  • Collaborating with the sales team to create targeted email campaigns that drive qualified leads and opportunities

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the Marketing Automation Specialist may be responsible for in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader marketing organization?
  • How does the company support the professional development and growth of its marketing automation specialists?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company ensure data hygiene and compliance with industry regulations in its marketing automation efforts?
  • What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These questions are intended to help applicants better understand the role, team, and company culture, as well as assess the fit between their skills, experience, and the organization's needs.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your marketing automation experience and achievements
  • Write a cover letter that demonstrates your understanding of the role and company
  • Prepare for technical questions related to Marketo and marketing automation best practices
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.