Marketing Automation Specialist (Remote)

📌 Core Information

🔹 Job Title: Marketing Automation Specialist (Remote)

🔹 Company: MonetizeMore

🔹 Location: Ahmedabad, Gujarāt, India

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Anywhere in the world)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing marketing automation strategies
• Managing and integrating marketing journeys across multiple platforms
• Collaborating with cross-functional teams to create compelling campaigns
• Analyzing marketing performance and providing data-driven insights
• Working in a fast-paced, remote environment with a results-driven culture

ASSUMPTION: This role requires a strong focus on data analysis, collaboration, and strategic thinking to drive marketing success in a remote work environment.

📋 Key Responsibilities

✅ Own and optimize ActiveCampaign marketing automation strategy, developing personalized, scalable campaigns using email, landing pages, lead scoring, and more.

✅ Serve as the lead admin for Zapier, ActiveCampaign, and Salesforce, managing marketing journeys and ensuring seamless data integration and lead handoffs to Sales.

✅ Build automations and integrations using native/direct connections or tools like Zapier to streamline workflows across the tech stack.

✅ Develop and refine lead scoring models to align marketing efforts with sales-readiness and boost conversion rates.

✅ Collaborate across Marketing, Sales, Support, and Product to craft compelling stories and turn them into high-impact campaigns.

✅ Write and edit content for email, landing pages, and more, delivering the right message at the right time.

✅ Participate in all stages of the creative process, from brainstorming to execution.

✅ Produce and analyze weekly/monthly marketing performance reports, helping the team make data-informed decisions.

✅ Translate technical insights into simple, engaging messages for a variety of audiences.

ASSUMPTION: This role requires a strong understanding of marketing automation tools, CRM platforms, and data analysis to effectively manage marketing campaigns and drive results.

🎯 Required Qualifications

Education: Not specified in the job description

Experience: 2-4 years of hands-on experience with integrated marketing automation and CRM platforms

Required Skills:

• Proficient in writing various marketing copy, including email, landing page, and A/B testing subject lines and copy
• Proven ability to manage multiple deadlines, prioritize tasks, and thrive in a fast-paced remote environment
• Confident communicator who can bridge the gap between creative, technical, and strategic teams
• Experience creating lead nurturing workflows and building high-performing lead scoring systems

Preferred Skills:

• Hands-on experience with tools like Mailchimp, Active Campaign, Zapier, and Salesforce

ASSUMPTION: Candidates should have a strong background in marketing automation, CRM, and data analysis, with a proven track record of driving results in a remote work environment.

💰 Compensation & Benefits

Salary Range: Not specified in the job description. Based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in India, the estimated salary range is ₹600,000 - ₹1,200,000 per annum.

Benefits:

• 100% remote work with flexible hours
• Results-driven culture that values autonomy and impact
• Opportunities to grow and make a global impact in the ad tech space

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2010

Company Description:

• MonetizeMore is a Google Certified Publishing Partner that empowers digital publishers to unlock their ad revenue potential
• The company offers an award-winning suite of AdTech and has partnerships across the ad supply chain and premium demand partners
• MonetizeMore has accelerated the revenue growth for major premium publishers and has over 1,000 publishers optimizing their ad revenue with their platform

Company Specialties:

• Ad Optimization
• Website Monetization
• Ad Network Management
• Ad Server Optimization
• Adsense Optimization
• Ad Network Partnership
• Doubleclick Ad Exchange (AdX)
• DFP for Small Business
• Doubleclick for Publishers (DFP)

Company Website: https://www.monetizemore.com

ASSUMPTION: MonetizeMore is a well-established company in the ad tech industry, with a strong focus on driving results for its clients and providing a flexible, remote-friendly work environment for its employees.

📊 Role Analysis

Career Level: Mid-career (2-5 years of experience)

Reporting Structure: Not specified in the job description

Work Arrangement: Remote (Anywhere in the world)

Growth Opportunities:

• Working in a fast-paced, results-driven environment with opportunities to make a global impact
• Potential to grow within the marketing team or explore other roles within the company

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing automation and CRM management.

🌍 Location & Work Environment

Office Type: 100% remote

Office Location(s): Ahmedabad, Gujarāt, India

Geographic Context:

• Ahmedabad is the largest city in the state of Gujarāt, India
• The city is known for its rich history, cultural heritage, and vibrant food scene
• Ahmedabad is also a major hub for education, information technology, and healthcare

Work Schedule: Flexible hours with a focus on results and autonomy

ASSUMPTION: Working remotely from Ahmedabad offers candidates the opportunity to enjoy a rich cultural experience while maintaining a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (if applicable)
• Final round interview with the hiring manager or a panel of interviewers
• Background check and offer

Key Assessment Areas:

• Technical skills in marketing automation and CRM platforms
• Data analysis and interpretation
• Communication and collaboration skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience with marketing automation and CRM platforms
• Demonstrate strong data analysis and communication skills in your resume and cover letter
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
• Research the company and its products to show your enthusiasm and understanding of the role

ATS Keywords: Marketing Automation, CRM, Lead Scoring, Data Analysis, Email Marketing, Campaign Management, A/B Testing, Workflow Automation, Collaboration, Technical Communication, Zapier, Salesforce, ActiveCampaign, Google Analytics, Metabase

ASSUMPTION: The application process for this role may vary depending on the company's specific hiring practices and the candidate's qualifications.

🛠️ Tools & Technologies

• ActiveCampaign
• Zapier
• Salesforce
• Google Analytics
• Metabase
• Mailchimp (if applicable)

ASSUMPTION: Candidates should be proficient in using the listed tools and technologies, with a strong understanding of how they integrate to drive marketing success.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Enterprising
• Kaizen

Work Style:

• Results-driven and autonomous
• Strong focus on data and analytics
• Collaborative and communicative
• Continuous learning and improvement

Self-Assessment Questions:

• How do you ensure integrity in your work, especially when working remotely?
• Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style, with a clear understanding of how their skills and experiences align with the role's requirements.

⚠️ Potential Challenges

• Managing multiple deadlines and prioritizing tasks in a fast-paced remote environment
• Effectively communicating and collaborating with cross-functional teams across different time zones
• Keeping up-to-date with the latest marketing automation tools and best practices
• Dealing with the pressure of driving results and meeting performance targets

ASSUMPTION: Candidates should be prepared to face these challenges head-on and have strategies in place to overcome them.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Specialist or Marketing Operations role in other companies
• However, MonetizeMore's focus on ad tech and remote work environment sets it apart from other companies in the industry
• Candidates should consider the unique aspects of this role and how it aligns with their career goals and preferences

ASSUMPTION: Candidates should research similar roles in other companies to better understand the unique aspects of this role and how it fits with their career aspirations.

📝 Sample Projects

• Developing and optimizing a lead nurturing campaign for a new product launch
• Implementing a lead scoring system to improve conversion rates for a high-value customer segment
• Collaborating with the sales team to create targeted email campaigns for existing customers

ASSUMPTION: Candidates should be prepared to provide specific examples of their past projects and how they align with the responsibilities of this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the biggest challenges facing the marketing team currently, and how does this role help address them?
• How does the company support the professional development and growth of its marketing automation specialists?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does the company ensure the security and compliance of customer data, especially in a remote work environment?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience with marketing automation, CRM, and data analysis
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
• Research the company and its products to show your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.