Marketing Automation Specialist (Remote)
MonetizeMore
Full-time
Remote
Worldwide
⚙️ Marketing Automation
📌 Core Information
- Job Title: Marketing Automation Specialist (Remote)
- Company: MonetizeMore
- Location: Jakarta, Indonesia
- Job Type: Full-time, Remote
- Category: Marketing
- Date Posted: April 18, 2025
🚀 Job Overview
- Key aspects of this role include:
- Developing and optimizing marketing automation strategies using ActiveCampaign.
- Managing and integrating marketing automation tools such as Zapier, ActiveCampaign, and Salesforce.
- Collaborating with cross-functional teams to create compelling campaigns and turn them into high-impact results.
- Analyzing marketing performance and making data-driven decisions to improve campaigns.
ASSUMPTION: This role requires a strong understanding of marketing automation tools and a proven track record in developing and optimizing marketing campaigns. The ideal candidate will be comfortable working in a remote, asynchronous environment and collaborating with global teams.
📋 Key Responsibilities
- 🔹 Own and optimize the ActiveCampaign marketing automation strategy, developing personalized, scalable campaigns using email, landing pages, lead scoring, and more.
- 🔹 Serve as the lead admin for Zapier, ActiveCampaign, and Salesforce, managing marketing journeys and ensuring seamless data integration and lead handoffs to Sales.
- 🔹 Build automations and integrations using native/direct connections or tools like Zapier to streamline workflows across the tech stack.
- 🔹 Develop and refine lead scoring models to align marketing efforts with sales-readiness and boost conversion rates.
- 🔹 Collaborate across Marketing, Sales, Support, and Product to craft compelling stories and turn them into high-impact campaigns.
- 🔹 Write and edit content for email, landing pages, and more, delivering the right message at the right time.
- 🔹 Participate in all stages of the creative process, from brainstorming to execution.
- 🔹 Produce and analyze weekly/monthly marketing performance reports, helping the team make data-informed decisions.
- 🔹 Translate technical insights into simple, engaging messages for a variety of audiences.
ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to work independently and collaboratively in a remote environment.
🎯 Required Qualifications
- 🔹 Education: Bachelor's degree in Marketing, Business, or a related field.
- 🔹 Experience: 2-4 years of hands-on experience with integrated marketing automation and CRM platforms and digital analytics tools like Google Analytics and Metabase.
- 🔹 Required Skills:
- Proficient in writing various marketing copy, including email, landing page, and A/B testing subject lines and copy.
- Proven ability to manage multiple deadlines, prioritize tasks, and thrive in a fast-paced remote environment.
- Confident communicator who can bridge the gap between creative, technical, and strategic teams.
- Experience creating lead nurturing workflows and building high-performing lead scoring systems.
- Strong proficiency in marketing automation tools such as ActiveCampaign, Mailchimp, or similar platforms.
- Familiarity with Salesforce or similar CRM platforms.
- Experience with Zapier or similar integration tools.
Preferred Qualifications:
- 🔹 Preferred Skills:
- Experience with Google Analytics or similar web analytics tools.
- Familiarity with SQL or similar database query languages.
- Knowledge of HTML, CSS, or JavaScript.
- Experience with project management tools such as Asana, Trello, or Jira.
ASSUMPTION: Candidates should have a strong background in marketing automation and CRM platforms, as well as excellent communication and analytical skills. Previous experience in a remote work environment is a plus.
💰 Compensation & Benefits
- 🔹 Salary Range: IDR 15,000,000 - 20,000,000 per year (industry standard for 2-5 years of experience in Jakarta, Indonesia)
- 🔹 Benefits:
- 100% remote work with flexible hours
- Results-driven culture that values autonomy and impact
- Opportunities to grow and make a global impact in the ad tech space
- Comprehensive health insurance and retirement plans
- Generous vacation and leave policies
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- 🔹 Industry: Advertising Services
- 🔹 Company Size: 51-200 employees
- 🔹 Founded: 2010
- 🔹 Company Description: MonetizeMore is a Google Certified Publishing Partner that has built an award-winning suite of AdTech to empower digital publishers. With partnerships across the ad supply chain and premium demand partners, they have accelerated the revenue growth for major premium publishers like Diply, Snopes, Upworthy, UsedEverywhere, BoredPanda, and many more.
- 🔹 Company Specialties: Ad Optimization, Website Monetization, Ad Network Management, Ad Server Optimization, Adsense Optimization, Ad Network Partnership, Doubleclick Ad Exchange (AdX), DFP for Small Business, and Doubleclick for Publishers (DFP)
📊 Role Analysis
- 🔹 Career Level: Mid-level
- 🔹 Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including Sales, Support, and Product.
- 🔹 Work Arrangement: 100% remote with flexible hours
- 🔹 Growth Opportunities: This role offers opportunities to grow within the marketing department and potentially take on more senior-level responsibilities as the company continues to expand.
ASSUMPTION: This role is well-suited for a mid-career marketing professional looking to make a significant impact in a fast-growing ad tech company. The ideal candidate will have a strong background in marketing automation and CRM platforms, as well as excellent communication and analytical skills.
🌍 Location & Work Environment
- 🔹 Office Type: 100% remote
- 🔹 Office Location(s): Jakarta, Indonesia
- 🔹 Geographic Context: Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people. It is a major hub for business, finance, and culture in Southeast Asia.
- 🔹 Work Schedule: Flexible hours with a focus on results and productivity
ASSUMPTION: This role requires strong self-motivation and the ability to work independently in a remote environment. The ideal candidate will be comfortable working asynchronously with global teams and managing their own time effectively.
💼 Interview & Application Insights
- 🔹 Typical Process:
1. Online application review
2. Phone or video screen with the Hiring Manager
3. Technical assessment and case study
4. Final interview with the Marketing Director and other team members
- 🔹 Key Assessment Areas:
- Marketing automation and CRM platform expertise
- Analytical and problem-solving skills
- Communication and collaboration skills
- Ability to work independently and manage multiple projects
- 🔹 Application Tips:
1. Highlight your relevant marketing automation and CRM platform experience in your resume.
2. Tailor your cover letter to demonstrate your understanding of the role and how your skills match the required qualifications.
3. Prepare for the technical assessment by brushing up on your marketing automation and CRM platform knowledge.
4. Research MonetizeMore and the ad tech industry to show your enthusiasm and understanding of the company and its mission.
🛠️ Tools & Technologies
- ActiveCampaign, Zapier, Salesforce, Google Analytics, Metabase, Mailchimp, HTML, CSS, JavaScript, Asana, Trello, Jira
👔 Cultural Fit Considerations
- 🔹 Company Values: Integrity, Collaboration, Enterprising, Kaizen
- 🔹 Work Style: Results-driven, autonomous, asynchronous, remote-friendly
- 🔹 Self-Assessment Questions:
1. How do you align with MonetizeMore's core values, specifically 'Integrity' and 'Collaboration'?
2. How do you approach working remotely and asynchronously with global teams?
3. Can you provide an example of a time when you had to learn a new marketing automation or CRM platform tool quickly and effectively?
ASSUMPTION: The ideal candidate will be a strong cultural fit with MonetizeMore's core values and work style. They will be comfortable working remotely and asynchronously with global teams and have a strong desire to learn and grow within the company.
⚠️ Potential Challenges
- 🔹 Challenge 1: Working remotely may require strong self-motivation and time management skills.
- 🔹 Challenge 2: The fast-paced nature of the role may require candidates to manage multiple projects and deadlines effectively.
- 🔹 Challenge 3: The role may require candidates to work with global teams across different time zones, which can be challenging for communication and collaboration.
- 🔹 Challenge 4: The ad tech industry is constantly evolving, and candidates may need to stay up-to-date with the latest trends and tools to remain effective in their role.
📈 Similar Roles Comparison
- 🔹 Comparison point 1: This role is similar to a Marketing Automation Specialist or Marketing Operations role in other companies, but it may have more of a focus on lead scoring and data analysis at MonetizeMore.
- 🔹 Comparison point 2: The ad tech industry is unique, and candidates should be prepared to work with complex data sets and cutting-edge marketing automation tools.
- 🔹 Comparison point 3: This role may offer more opportunities for career growth and impact in a smaller, fast-growing company like MonetizeMore compared to larger, more established organizations.
📝 Sample Projects
- Developing and optimizing a lead scoring model to improve conversion rates for a new marketing campaign
- Creating a high-performing workflow to nurture leads and pass them on to the sales team at the optimal time
- Collaborating with the product team to create a seamless user experience for a new marketing automation tool integration
💡 Key Questions to Ask During Interview
- 🔹 Question 1: Can you describe the marketing automation strategy for one of MonetizeMore's key products, and how this role would contribute to its success?
- 🔹 Question 2: How does MonetizeMore approach collaboration and communication across remote teams, and how would this role fit into that structure?
- 🔹 Question 3: Can you provide an example of a time when you had to optimize a marketing campaign using data analysis, and what was the outcome?
- 🔹 Question 4: How does MonetizeMore support the professional development and growth of its employees, particularly in the marketing department?
- 🔹 Question 5: Can you describe the company's approach to data privacy and compliance, and how this role would contribute to maintaining high standards in these areas?
💡 ASSUMPTION: Candidates should come prepared to ask thoughtful questions that demonstrate their understanding of the role and the company's mission. They should also be ready to discuss their relevant marketing automation and CRM platform experience and how it has prepared them for this role.
📌 Next Steps for Applicants
- 🔹 To apply for this position:
1. Submit your application through [this link](https://monetizem.applytojob.com/apply/Ecnu4hvW9t/Marketing-Automation-Specialist-Remote).
2. Tailor your resume to highlight your relevant marketing automation and CRM platform experience.
3. Write a cover letter that demonstrates your understanding of the role and how your skills match the required qualifications.
4. Prepare for the technical assessment by brushing up on your marketing automation and CRM platform knowledge.
5. Research MonetizeMore and the ad tech industry to show your enthusiasm and understanding of the company and its mission.
6. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Marketing Automation Specialist (Remote)
- Company: MonetizeMore
- Location: Jakarta, Indonesia
- Job Type: Full-time, Remote
- Category: Marketing
- Date Posted: April 18, 2025
🚀 Job Overview
- Key aspects of this role include:
- Developing and optimizing marketing automation strategies using ActiveCampaign.
- Managing and integrating marketing automation tools such as Zapier, ActiveCampaign, and Salesforce.
- Collaborating with cross-functional teams to create compelling campaigns and turn them into high-impact results.
- Analyzing marketing performance and making data-driven decisions to improve campaigns.
ASSUMPTION: This role requires a strong understanding of marketing automation tools and a proven track record in developing and optimizing marketing campaigns. The ideal candidate will be comfortable working in a remote, asynchronous environment and collaborating with global teams.
📋 Key Responsibilities
- 🔹 Own and optimize the ActiveCampaign marketing automation strategy, developing personalized, scalable campaigns using email, landing pages, lead scoring, and more.
- 🔹 Serve as the lead admin for Zapier, ActiveCampaign, and Salesforce, managing marketing journeys and ensuring seamless data integration and lead handoffs to Sales.
- 🔹 Build automations and integrations using native/direct connections or tools like Zapier to streamline workflows across the tech stack.
- 🔹 Develop and refine lead scoring models to align marketing efforts with sales-readiness and boost conversion rates.
- 🔹 Collaborate across Marketing, Sales, Support, and Product to craft compelling stories and turn them into high-impact campaigns.
- 🔹 Write and edit content for email, landing pages, and more, delivering the right message at the right time.
- 🔹 Participate in all stages of the creative process, from brainstorming to execution.
- 🔹 Produce and analyze weekly/monthly marketing performance reports, helping the team make data-informed decisions.
- 🔹 Translate technical insights into simple, engaging messages for a variety of audiences.
ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to work independently and collaboratively in a remote environment.
🎯 Required Qualifications
- 🔹 Education: Bachelor's degree in Marketing, Business, or a related field.
- 🔹 Experience: 2-4 years of hands-on experience with integrated marketing automation and CRM platforms and digital analytics tools like Google Analytics and Metabase.
- 🔹 Required Skills:
- Proficient in writing various marketing copy, including email, landing page, and A/B testing subject lines and copy.
- Proven ability to manage multiple deadlines, prioritize tasks, and thrive in a fast-paced remote environment.
- Confident communicator who can bridge the gap between creative, technical, and strategic teams.
- Experience creating lead nurturing workflows and building high-performing lead scoring systems.
- Strong proficiency in marketing automation tools such as ActiveCampaign, Mailchimp, or similar platforms.
- Familiarity with Salesforce or similar CRM platforms.
- Experience with Zapier or similar integration tools.
Preferred Qualifications:
- 🔹 Preferred Skills:
- Experience with Google Analytics or similar web analytics tools.
- Familiarity with SQL or similar database query languages.
- Knowledge of HTML, CSS, or JavaScript.
- Experience with project management tools such as Asana, Trello, or Jira.
ASSUMPTION: Candidates should have a strong background in marketing automation and CRM platforms, as well as excellent communication and analytical skills. Previous experience in a remote work environment is a plus.
💰 Compensation & Benefits
- 🔹 Salary Range: IDR 15,000,000 - 20,000,000 per year (industry standard for 2-5 years of experience in Jakarta, Indonesia)
- 🔹 Benefits:
- 100% remote work with flexible hours
- Results-driven culture that values autonomy and impact
- Opportunities to grow and make a global impact in the ad tech space
- Comprehensive health insurance and retirement plans
- Generous vacation and leave policies
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- 🔹 Industry: Advertising Services
- 🔹 Company Size: 51-200 employees
- 🔹 Founded: 2010
- 🔹 Company Description: MonetizeMore is a Google Certified Publishing Partner that has built an award-winning suite of AdTech to empower digital publishers. With partnerships across the ad supply chain and premium demand partners, they have accelerated the revenue growth for major premium publishers like Diply, Snopes, Upworthy, UsedEverywhere, BoredPanda, and many more.
- 🔹 Company Specialties: Ad Optimization, Website Monetization, Ad Network Management, Ad Server Optimization, Adsense Optimization, Ad Network Partnership, Doubleclick Ad Exchange (AdX), DFP for Small Business, and Doubleclick for Publishers (DFP)
📊 Role Analysis
- 🔹 Career Level: Mid-level
- 🔹 Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including Sales, Support, and Product.
- 🔹 Work Arrangement: 100% remote with flexible hours
- 🔹 Growth Opportunities: This role offers opportunities to grow within the marketing department and potentially take on more senior-level responsibilities as the company continues to expand.
ASSUMPTION: This role is well-suited for a mid-career marketing professional looking to make a significant impact in a fast-growing ad tech company. The ideal candidate will have a strong background in marketing automation and CRM platforms, as well as excellent communication and analytical skills.
🌍 Location & Work Environment
- 🔹 Office Type: 100% remote
- 🔹 Office Location(s): Jakarta, Indonesia
- 🔹 Geographic Context: Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people. It is a major hub for business, finance, and culture in Southeast Asia.
- 🔹 Work Schedule: Flexible hours with a focus on results and productivity
ASSUMPTION: This role requires strong self-motivation and the ability to work independently in a remote environment. The ideal candidate will be comfortable working asynchronously with global teams and managing their own time effectively.
💼 Interview & Application Insights
- 🔹 Typical Process:
1. Online application review
2. Phone or video screen with the Hiring Manager
3. Technical assessment and case study
4. Final interview with the Marketing Director and other team members
- 🔹 Key Assessment Areas:
- Marketing automation and CRM platform expertise
- Analytical and problem-solving skills
- Communication and collaboration skills
- Ability to work independently and manage multiple projects
- 🔹 Application Tips:
1. Highlight your relevant marketing automation and CRM platform experience in your resume.
2. Tailor your cover letter to demonstrate your understanding of the role and how your skills match the required qualifications.
3. Prepare for the technical assessment by brushing up on your marketing automation and CRM platform knowledge.
4. Research MonetizeMore and the ad tech industry to show your enthusiasm and understanding of the company and its mission.
🛠️ Tools & Technologies
- ActiveCampaign, Zapier, Salesforce, Google Analytics, Metabase, Mailchimp, HTML, CSS, JavaScript, Asana, Trello, Jira
👔 Cultural Fit Considerations
- 🔹 Company Values: Integrity, Collaboration, Enterprising, Kaizen
- 🔹 Work Style: Results-driven, autonomous, asynchronous, remote-friendly
- 🔹 Self-Assessment Questions:
1. How do you align with MonetizeMore's core values, specifically 'Integrity' and 'Collaboration'?
2. How do you approach working remotely and asynchronously with global teams?
3. Can you provide an example of a time when you had to learn a new marketing automation or CRM platform tool quickly and effectively?
ASSUMPTION: The ideal candidate will be a strong cultural fit with MonetizeMore's core values and work style. They will be comfortable working remotely and asynchronously with global teams and have a strong desire to learn and grow within the company.
⚠️ Potential Challenges
- 🔹 Challenge 1: Working remotely may require strong self-motivation and time management skills.
- 🔹 Challenge 2: The fast-paced nature of the role may require candidates to manage multiple projects and deadlines effectively.
- 🔹 Challenge 3: The role may require candidates to work with global teams across different time zones, which can be challenging for communication and collaboration.
- 🔹 Challenge 4: The ad tech industry is constantly evolving, and candidates may need to stay up-to-date with the latest trends and tools to remain effective in their role.
📈 Similar Roles Comparison
- 🔹 Comparison point 1: This role is similar to a Marketing Automation Specialist or Marketing Operations role in other companies, but it may have more of a focus on lead scoring and data analysis at MonetizeMore.
- 🔹 Comparison point 2: The ad tech industry is unique, and candidates should be prepared to work with complex data sets and cutting-edge marketing automation tools.
- 🔹 Comparison point 3: This role may offer more opportunities for career growth and impact in a smaller, fast-growing company like MonetizeMore compared to larger, more established organizations.
📝 Sample Projects
- Developing and optimizing a lead scoring model to improve conversion rates for a new marketing campaign
- Creating a high-performing workflow to nurture leads and pass them on to the sales team at the optimal time
- Collaborating with the product team to create a seamless user experience for a new marketing automation tool integration
💡 Key Questions to Ask During Interview
- 🔹 Question 1: Can you describe the marketing automation strategy for one of MonetizeMore's key products, and how this role would contribute to its success?
- 🔹 Question 2: How does MonetizeMore approach collaboration and communication across remote teams, and how would this role fit into that structure?
- 🔹 Question 3: Can you provide an example of a time when you had to optimize a marketing campaign using data analysis, and what was the outcome?
- 🔹 Question 4: How does MonetizeMore support the professional development and growth of its employees, particularly in the marketing department?
- 🔹 Question 5: Can you describe the company's approach to data privacy and compliance, and how this role would contribute to maintaining high standards in these areas?
💡 ASSUMPTION: Candidates should come prepared to ask thoughtful questions that demonstrate their understanding of the role and the company's mission. They should also be ready to discuss their relevant marketing automation and CRM platform experience and how it has prepared them for this role.
📌 Next Steps for Applicants
- 🔹 To apply for this position:
1. Submit your application through [this link](https://monetizem.applytojob.com/apply/Ecnu4hvW9t/Marketing-Automation-Specialist-Remote).
2. Tailor your resume to highlight your relevant marketing automation and CRM platform experience.
3. Write a cover letter that demonstrates your understanding of the role and how your skills match the required qualifications.
4. Prepare for the technical assessment by brushing up on your marketing automation and CRM platform knowledge.
5. Research MonetizeMore and the ad tech industry to show your enthusiasm and understanding of the company and its mission.
6. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.