Marketing Automation Specialist (Remote)

📌 Core Information

🔹 Job Title: Marketing Automation Specialist (Remote)

🔹 Company: MonetizeMore

🔹 Location: Anywhere in the world

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (fully remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing marketing automation strategies using ActiveCampaign
• Managing and integrating marketing journeys across multiple platforms (Zapier, ActiveCampaign, Salesforce)
• Collaborating with cross-functional teams to create compelling campaigns
• Analyzing marketing performance and making data-driven decisions
• Working in a fast-paced, remote environment with a results-driven culture

ASSUMPTION: This role requires a strong focus on data analysis, collaboration, and strategic thinking to succeed in a remote work environment.

📋 Key Responsibilities

✅ Own and optimize ActiveCampaign marketing automation strategy, developing personalized, scalable campaigns using email, landing pages, lead scoring, and more.

✅ Serve as the lead admin for Zapier, ActiveCampaign, and Salesforce, managing marketing journeys and ensuring seamless data integration and lead handoffs to Sales.

✅ Build automations and integrations using native/direct connections or tools like Zapier to streamline workflows across the tech stack.

✅ Develop and refine lead scoring models to align marketing efforts with sales-readiness and boost conversion rates.

✅ Collaborate across Marketing, Sales, Support, and Product to craft compelling stories and turn them into high-impact campaigns.

✅ Write and edit content for email, landing pages, and more, delivering the right message at the right time.

✅ Participate in all stages of the creative process, from brainstorming to execution.

✅ Produce and analyze weekly/monthly marketing performance reports, helping the team make data-informed decisions.

✅ Translate technical insights into simple, engaging messages for a variety of audiences.

ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong communication skills and the ability to work independently in a remote setting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-4 years of hands-on experience with integrated marketing automation and CRM platforms

Required Skills:

• Proficient in writing various marketing copy, including email, landing page, and A/B testing subject lines and copy
• Proven ability to manage multiple deadlines, prioritize tasks, and thrive in a fast-paced remote environment
• Confident communicator who can bridge the gap between creative, technical, and strategic teams
• Experience creating lead nurturing workflows and building high-performing lead scoring systems
• Familiarity with marketing automation and CRM platforms (ActiveCampaign, Salesforce, Zapier)
• Strong analytical skills and data-driven mindset

Preferred Skills:

• Experience with Google Analytics and Metabase
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing automation, CRM, and data analysis, with a proven track record of driving results in a remote work environment.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 USD per year (based on industry standards for a mid-level marketing automation specialist in a remote role)

Benefits:

• 100% remote work from anywhere in the world
• Flexible working hours
• Results-driven culture that values autonomy and impact
• Opportunities to grow and make a global impact in the ad tech space

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing automation specialist in a remote role. The actual salary may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (mid-size)

Founded: 2010

Company Description:

• MonetizeMore is a Google Certified Publishing Partner that empowers digital publishers with an award-winning suite of AdTech
• With partnerships across the ad supply chain and premium demand partners, they've accelerated revenue growth for major premium publishers
• Over 1,000 publishers optimize their ad revenue with MonetizeMore

Company Specialties:

• Ad Optimization
• Website Monetization
• Ad Network Management
• Ad Server Optimization
• Adsense Optimization
• Ad Network Partnership
• Doubleclick Ad Exchange (AdX)
• DFP for Small Business
• Doubleclick for Publishers (DFP)

Company Website: MonetizeMore

ASSUMPTION: MonetizeMore is a well-established company in the ad tech industry, offering a unique opportunity for marketing automation specialists to work with a diverse range of clients and make a global impact.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager or similar role within the organization

Work Arrangement: 100% remote (fully remote work from anywhere in the world)

Growth Opportunities:

• Potential to advance to senior roles within the marketing department or other areas of the organization
• Chance to work on high-impact projects and contribute to the company's growth and success
• Opportunities to learn and develop new skills in a fast-paced, dynamic work environment

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: 100% remote (no physical office)

Office Location(s): Anywhere in the world

Geographic Context:

• MonetizeMore is a global company with employees working remotely from various locations worldwide
• The company's headquarters is in White Rock, British Columbia, Canada
• Remote employees can work from any location with a reliable internet connection

Work Schedule: Flexible working hours, with a focus on results and productivity rather than strict hours

ASSUMPTION: The remote work environment at MonetizeMore requires strong self-motivation, time management, and communication skills to succeed in a fully remote setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the Hiring Manager or a member of the HR team
• Technical assessment or case study presentation
• Final interview with key stakeholders, including the Marketing Manager or similar role
• Background check and offer extension

Key Assessment Areas:

• Technical skills in marketing automation, CRM, and data analysis
• Communication and collaboration skills in a remote work environment
• Problem-solving and strategic thinking abilities
• Cultural fit and alignment with MonetizeMore's values and work style

Application Tips:

• Highlight relevant experience and achievements in marketing automation, CRM, and data analysis
• Tailor your resume and cover letter to emphasize your skills and fit for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing automation
• Be ready to discuss your approach to data-driven decision-making and marketing strategy

ATS Keywords: Marketing Automation, CRM, ActiveCampaign, Salesforce, Zapier, Lead Scoring, Data Analysis, Remote Work, Collaboration, Communication, Campaign Management, Performance Reporting, Asynchronous Communication, Problem Solving

ASSUMPTION: The application process at MonetizeMore is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a remote work environment.

🛠️ Tools & Technologies

• ActiveCampaign
• Salesforce
• Zapier
• Google Analytics
• Metabase
• Mailchimp (or similar email marketing platforms)
• Landing page builders (e.g., Unbounce, Instapage)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be proficient in using marketing automation, CRM, and data analysis tools, as well as other relevant technologies and platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity: MonetizeMore values honesty, transparency, and ethical behavior in all aspects of work
• Collaboration: The company fosters a culture of teamwork, open communication, and collective success
• Enterprising: MonetizeMore encourages creativity, innovation, and taking calculated risks to drive growth
• Kaizen: The company is committed to continuous improvement and learning, both individually and as a team

Work Style:

• Results-driven: MonetizeMore values outcomes and impact over process and hours worked
• Autonomous: Employees are expected to manage their time and tasks independently, with a focus on delivering results
• Data-driven: The company makes decisions based on data and analytics, with a strong emphasis on data literacy and analysis
• Asynchronous: As a remote-first company, MonetizeMore values clear, concise communication and efficient use of time

Self-Assessment Questions:

• How do you ensure that your communication is clear and concise, especially in a remote work environment?
• Can you provide an example of a time when you had to manage multiple deadlines and prioritize tasks effectively?
• How do you approach learning from failures and using that information to improve your work?
• How do you stay organized and focused while working remotely, with minimal supervision?

ASSUMPTION: Candidates should be able to demonstrate strong alignment with MonetizeMore's values and work style, with a clear understanding of the company's culture and expectations for remote employees.

⚠️ Potential Challenges

• Working remotely can be isolating, and candidates should be prepared to proactively manage their mental health and well-being
• The fast-paced nature of the role may require candidates to work irregular hours or be available outside of standard business hours
• The role may involve managing multiple projects and deadlines simultaneously, which can be challenging for some individuals
• The remote work environment may present technical difficulties or distractions at home, requiring candidates to be adaptable and resourceful

ASSUMPTION: Candidates should be aware of the potential challenges that come with working remotely and be prepared to proactively manage their time, priorities, and well-being to succeed in this role.

📈 Similar Roles Comparison

• This role differs from related positions in marketing automation and CRM in its focus on remote work, global impact, and collaboration with a diverse range of clients
• MonetizeMore's industry-specific context and unique suite of AdTech products set this role apart from similar positions in other companies
• Candidates should be prepared to work with a wide range of stakeholders, including publishers, ad tech vendors, and internal teams, to drive results and grow within the organization

ASSUMPTION: This role offers a unique opportunity for marketing automation specialists to work with a diverse range of clients and make a global impact in the ad tech space, with strong growth potential for the right candidate.

📝 Sample Projects

• Developing and optimizing a high-performing lead scoring system for a major publisher, resulting in a 30% increase in conversion rates
• Creating and executing a targeted email marketing campaign for an ad tech vendor, generating a 25% increase in qualified leads
• Managing a complex marketing automation project for a global advertising agency, streamlining workflows and reducing manual effort by 40%

ASSUMPTION: Candidates should be prepared to provide specific examples of their marketing automation and CRM experience, highlighting their ability to drive results and make an impact in a remote work environment.

❓ Key Questions to Ask During Interview

• How does MonetizeMore support the professional development and growth of its marketing automation specialists?
• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does MonetizeMore measure the success of its marketing automation campaigns, and what key metrics does the company track?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
• How does MonetizeMore foster a positive and inclusive remote work culture, and what resources are available to support remote employees?

ASSUMPTION: Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role, the company, and the industry, as well as their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for a phone or video screen, technical assessment, and final interviews, focusing on your problem-solving skills and experience with marketing automation
• Be ready to discuss your approach to data-driven decision-making and marketing strategy
• Follow up with the hiring team one week after your final interview, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.