Marketing Automation Specialist (Remote)

📌 Core Information 🔹 Job Title: Marketing Automation Specialist (Remote) 🔹 Company: MonetizeMore 🔹 Location: Cebu City, Cebu, Philippines 🔹 Job Type: Full-Time, Remote 🔹 Category: Marketing 🔹 Date Posted: April 18, 2025 🚀 Job Overview Key aspects of this role include: - Developing and optimizing marketing automation strategies using ActiveCampaign - Managing and integrating marketing automation, CRM, and other relevant tools (Zapier, Salesforce) - Collaborating with cross-functional teams to create compelling campaigns and content - Analyzing marketing performance and reporting on key metrics - Working remotely with a global team in a fast-paced, data-driven environment ASSUMPTION: This role requires a strong background in marketing automation and CRM platforms, as well as excellent communication and collaboration skills. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously. 📋 Key Responsibilities ✅ Marketing Automation Strategy: Develop, optimize, and manage marketing automation strategies using ActiveCampaign to deliver personalized, scalable campaigns across various channels. ✅ CRM and Marketing Tool Management: Serve as the lead admin for Zapier, ActiveCampaign, and Salesforce, ensuring seamless data integration and lead handoffs to sales. ✅ Automation and Integration: Build automations and integrations using native/direct connections or tools like Zapier to streamline workflows across the tech stack. ✅ Lead Scoring and Nurturing: Develop and refine lead scoring models to align marketing efforts with sales-readiness and boost conversion rates. Create lead nurturing workflows to engage and educate prospects. ✅ Campaign Creation and Collaboration: Work with cross-functional teams to craft compelling stories and turn them into high-impact campaigns. Write and edit content for email, landing pages, and other marketing materials. ✅ Performance Analysis: Produce and analyze weekly/monthly marketing performance reports to inform data-driven decisions and optimize campaigns. ✅ Technical Communication: Translate technical insights into simple, engaging messages for various audiences, both internal and external. ASSUMPTION: This role requires a strong understanding of marketing automation tools, CRM platforms, and digital analytics. The ideal candidate will be comfortable working with data and using it to inform marketing strategies. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: - 2-4 years of hands-on experience with integrated marketing automation and CRM platforms (ActiveCampaign, Salesforce, etc.) - Proven experience with digital analytics tools like Google Analytics and Metabase - Experience with tools like Mailchimp, Zapier, and other relevant marketing technologies Required Skills: - Proficient in writing various marketing copy, including email, landing page, and A/B testing content - Strong analytical and data-driven mindset - Excellent communication and collaboration skills - Ability to manage multiple deadlines and prioritize tasks in a remote work environment - Experience with lead nurturing workflows and lead scoring systems Preferred Skills: - Familiarity with the ad tech industry and ad tech platforms - Experience with project management tools (Asana, Trello, etc.) - Knowledge of SQL or other programming languages ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in marketing automation and CRM platforms. The ideal candidate will have experience working remotely and collaborating with global teams. 💰 Compensation & Benefits Salary Range: PHP 50,000 - 70,000 per year (industry standard for 2-5 years of experience in the Philippines) Benefits: - 100% remote work from anywhere in the world - Flexible working hours - Results-driven culture that values autonomy and impact - Opportunities to grow and make a global impact in the ad tech space Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2010 Company Description: MonetizeMore is a Google Certified Publishing Partner that empowers digital publishers to unlock their ad revenue potential. With partnerships across the ad supply chain and premium demand partners, MonetizeMore has accelerated revenue growth for major premium publishers. Over 1,000 publishers optimize their ad revenue with MonetizeMore. Company Specialties: - Ad Optimization - Website Monetization - Ad Network Management - Ad Server Optimization - Adsense Optimization - Ad Network Partnership - Doubleclick Ad Exchange (AdX) - DFP for Small Business - Doubleclick for Publishers (DFP) Company Website: MonetizeMore ASSUMPTION: MonetizeMore is a well-established company in the ad tech industry, with a strong focus on empowering digital publishers. The company values innovation, data-driven decision-making, and collaboration. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the marketing department. Work Arrangement: 100% remote, with the option to work from anywhere in the world. Growth Opportunities: - Opportunities to grow within the marketing department as the company expands its global presence - Potential to take on more responsibilities and advance to a senior role as the team and company grow - Exposure to various aspects of the ad tech industry, allowing for career growth in related fields ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department and gain valuable experience in the ad tech industry. 🌍 Location & Work Environment Office Type: 100% remote Office Location(s): MonetizeMore has a global team, with no physical office locations. Employees can work from anywhere in the world. Geographic Context: - Cebu City, Cebu, Philippines: A bustling city in the Philippines with a tropical climate, offering a mix of urban and coastal living. Cebu City is known for its vibrant culture, historic sites, and beautiful beaches. Work Schedule: Flexible working hours, with the expectation to be available during core business hours for collaboration and meetings. ASSUMPTION: This role requires a self-motivated individual who can work independently and manage their time effectively in a remote work environment. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. Technical assessment and case study review 4. Final interview with the hiring manager and/or team members 5. Background check and onboarding Key Assessment Areas: - Technical skills in marketing automation and CRM platforms - Problem-solving and analytical skills - Communication and collaboration skills - Cultural fit and alignment with MonetizeMore's values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Showcase your understanding of marketing automation and CRM platforms by providing specific examples of your experience - Demonstrate your ability to work independently and manage multiple projects in a remote work environment - Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration ATS Keywords: Marketing Automation, CRM, ActiveCampaign, Salesforce, Zapier, Lead Scoring, Campaign Management, A/B Testing, Remote Work, Project Management, Problem Solving, Ad Tech, Digital Analytics, Google Analytics, Metabase ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their technical skills and cultural fit with MonetizeMore. 🛠️ Tools & Technologies - ActiveCampaign - Salesforce - Zapier - Google Analytics - Metabase - Asana (or similar project management tools) - Slack (for communication and collaboration) ASSUMPTION: This role requires proficiency in marketing automation tools, CRM platforms, and digital analytics. The ideal candidate will have experience working with these tools and be comfortable learning new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Integrity: MonetizeMore values honesty, transparency, and ethical decision-making in all aspects of work. - Collaboration: The company fosters a culture of open communication, teamwork, and collective problem-solving. - Enterprising: MonetizeMore encourages innovation, initiative, and a willingness to take calculated risks. - Kaizen: The company is committed to continuous improvement and learning, both individually and as a team. Work Style: - Results-driven: MonetizeMore values outcomes and impact over process and hours worked. - Data-driven: The company makes decisions based on data and analytics, with a strong focus on continuous learning and improvement. - Autonomous: Employees are expected to take ownership of their work and manage their time effectively. - Flexible: MonetizeMore values adaptability and the ability to pivot when faced with new information or changing circumstances. Self-Assessment Questions: - How do you ensure that your work aligns with MonetizeMore's values, particularly in a remote work environment? - Can you provide an example of a time when you had to pivot or adapt to new information, and how did you approach it? - How do you stay organized and manage your time effectively when working remotely on multiple projects? ASSUMPTION: MonetizeMore values a strong cultural fit with its employees, and candidates should be prepared to demonstrate their alignment with the company's values and work style. ⚠️ Potential Challenges - Working remotely with a global team may require adjusting to different time zones and communication styles. - The fast-paced nature of the role may require candidates to manage multiple projects and deadlines simultaneously. - The role may involve working with complex data and tools, requiring a strong technical aptitude and willingness to learn. ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, remote environment and managing multiple projects simultaneously. They will also have a strong technical aptitude and a willingness to learn new tools and technologies as needed. 📈 Similar Roles Comparison - Marketing Automation Specialist (On-site): This role may offer more structured work hours and in-person collaboration, but it may also come with a longer commute and less flexibility in work arrangements. - Senior Marketing Automation Specialist (Hybrid): This role may offer a mix of on-site and remote work, providing a balance between structured collaboration and flexible work arrangements. However, it may also come with more complex reporting structures and increased competition for senior-level roles. - Marketing Automation Manager (Remote): This role may offer more strategic decision-making and team leadership opportunities, but it may also come with increased responsibilities and expectations for managing a team and driving marketing strategy. ASSUMPTION: The ideal candidate for this role will be comfortable working remotely and managing their time effectively in a fast-paced, data-driven environment. They will also have a strong background in marketing automation and CRM platforms and be prepared to take on more responsibilities as the company grows. 📝 Sample Projects - Developing and optimizing a lead scoring model to improve conversion rates for a high-traffic website - Creating a series of automated email campaigns to nurture leads and educate prospects about a new product launch - Building a complex integration between ActiveCampaign, Salesforce, and a custom-built CRM to streamline workflows and improve data accuracy ASSUMPTION: The ideal candidate for this role will have experience working on similar projects and be able to demonstrate their ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines. ❓ Key Questions to Ask During Interview - Can you describe the team structure and how this role fits into the broader marketing department? - How does the company support the professional development and growth of its marketing automation specialists? - What are the key performance indicators (KPIs) for this role, and how are they tracked and reported? - How does the company ensure that its marketing automation strategies align with broader business objectives and revenue goals? - What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role help address them? ASSUMPTION: The ideal candidate for this role will be curious and proactive, asking insightful questions to better understand the company's marketing strategy and how their role fits into the broader organization. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing automation and CRM platforms - Prepare for the application process by reviewing the job description and practicing common interview questions - Follow up with the hiring manager or HR team after submitting your application to express your interest in the role and inquire about next steps in the process - ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.