Marketing Automation Specialist (Remote)

📌 Core Information 🔹 Job Title: Marketing Automation Specialist (Remote) 🔹 Company: MonetizeMore 🔹 Location: Bacolod, Bacolod, Philippines 🔹 Job Type: Full-Time 🔹 Category: Advertising Services 🔹 Date Posted: April 18, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: Remote Solely 🚀 Job Overview Key aspects of this role include: - Developing and optimizing marketing automation strategies using ActiveCampaign - Collaborating with cross-functional teams to create compelling campaigns - Managing marketing journeys and lead handoffs using Zapier, ActiveCampaign, and Salesforce - Building automations and integrations to streamline workflows - Analyzing marketing performance and making data-informed decisions ASSUMPTION: This role requires a strong background in marketing automation and CRM platforms, as well as excellent communication and collaboration skills. 📋 Key Responsibilities ✅ Own and optimize the ActiveCampaign marketing automation strategy, developing personalized, scalable campaigns using email, landing pages, lead scoring, and more. ✅ Serve as the lead admin for Zapier, ActiveCampaign, and Salesforce, managing marketing journeys and ensuring seamless data integration and lead handoffs to Sales. ✅ Build automations and integrations using native/direct connections or tools like Zapier to streamline workflows across the tech stack. ✅ Develop and refine lead scoring models to align marketing efforts with sales-readiness and boost conversion rates. ✅ Collaborate across Marketing, Sales, Support, and Product to craft compelling stories and turn them into high-impact campaigns. ✅ Write and edit content for email, landing pages, and more, delivering the right message at the right time. ✅ Participate in all stages of the creative process, from brainstorming to execution. ✅ Produce and analyze weekly/monthly marketing performance reports, helping the team make data-informed decisions. ✅ Translate technical insights into simple, engaging messages for a variety of audiences. ASSUMPTION: The role requires a strong focus on data-driven decision making and the ability to work effectively in a remote, asynchronous environment. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: - 2-4 years of hands-on experience with integrated marketing automation and CRM platforms - Proven experience with tools like Mailchimp, ActiveCampaign, Zapier, and Salesforce is a plus Required Skills: - Proficiency in writing various marketing copy, including email, landing page, and A/B testing subject lines and copy - Proven ability to manage multiple deadlines, prioritize tasks, and thrive in a fast-paced remote environment - Confident communicator who can bridge the gap between creative, technical, and strategic teams - Experience creating lead nurturing workflows and building high-performing lead scoring systems Preferred Skills: - Familiarity with digital analytics tools like Google Analytics and Metabase - Experience with marketing automation and CRM platforms in the ad tech industry ASSUMPTION: Candidates with a strong background in marketing automation and CRM platforms, as well as excellent communication and collaboration skills, are ideal for this role. 💰 Compensation & Benefits Salary Range: PHP 50,000 - 70,000 per year (based on industry standards for the role, experience level, and location) Benefits: - 100% remote work from anywhere in the world - Flexible working hours - Results-driven culture that values autonomy and impact - Opportunities to grow and make a global impact in the ad tech space Working Hours: 40 hours per week, with flexibility for a remote work arrangement ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and MonetizeMore's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2010 Company Description: MonetizeMore is a Google Certified Publishing Partner that has built an award-winning suite of AdTech to empower digital publishers. With partnerships across the ad supply chain and premium demand partners, they've accelerated the revenue growth for major premium publishers like Diply, Snopes, Upworthy, UsedEverywhere, BoredPanda, and many more. Company Specialties: - Ad Optimization - Website Monetization - Ad Network Management - Ad Server Optimization - Adsense Optimization - Ad Network Partnership - Doubleclick Ad Exchange (AdX) - DFP for Small Business - Doubleclick for Publishers (DFP) Company Website: MonetizeMore ASSUMPTION: MonetizeMore's focus on ad tech and partnerships with major publishers makes it an attractive opportunity for candidates interested in the advertising industry. 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the Marketing department. Work Arrangement: 100% remote work from anywhere in the world, with flexible working hours. Growth Opportunities: - Opportunities to grow and make a global impact in the ad tech space - Potential to advance within the Marketing department or explore other roles within the company ASSUMPTION: The remote work arrangement and growth opportunities make this role attractive to candidates seeking flexibility and long-term career growth. 🌍 Location & Work Environment Office Type: 100% remote work environment Office Location(s): Anywhere in the world Geographic Context: - Bacolod, Philippines: A highly urbanized city in the Negros Occidental province, known for its rich history and vibrant culture - The city offers a mix of urban and rural environments, with a cost of living that is generally lower than in major metropolitan areas Work Schedule: Flexible working hours, with a focus on results and productivity ASSUMPTION: The 100% remote work environment and flexible working hours make this role appealing to candidates seeking a balance between work and personal life. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR department 3. Technical assessment or case study presentation 4. Virtual interviews with the Marketing Manager and other team members 5. Final decision and offer Key Assessment Areas: - Technical skills in marketing automation and CRM platforms - Problem-solving abilities and data-driven decision making - Communication and collaboration skills - Cultural fit and alignment with MonetizeMore's values Application Tips: - Tailor your resume and cover letter to highlight your relevant skills and experiences with marketing automation and CRM platforms - Prepare for behavioral interview questions that focus on your problem-solving abilities and data-driven decision making - Familiarize yourself with MonetizeMore's company culture and values, and be ready to discuss how you align with them ATS Keywords: Marketing Automation, CRM, ActiveCampaign, Salesforce, Zapier, Lead Scoring, Email Marketing, Campaign Management, A/B Testing, Data Analysis, Remote Work ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with MonetizeMore's values. 🛠️ Tools & Technologies - ActiveCampaign - Zapier - Salesforce - Google Analytics - Metabase - Mailchimp (optional) - A/B testing tools (e.g., Optimizely, VWO) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: The tools and technologies listed are essential for the role and may be used daily to manage marketing automation campaigns, lead scoring, and data analysis. 👔 Cultural Fit Considerations Company Values: - Integrity: MonetizeMore values honesty, transparency, and ethical behavior in all aspects of work - Collaboration: They foster a culture of teamwork, open communication, and collective success - Enterprising: The company encourages creativity, innovation, and taking calculated risks to drive growth - Kaizen: MonetizeMore is committed to continuous improvement and learning in all aspects of the business Work Style: - Results-driven: The company focuses on achieving measurable outcomes and making data-informed decisions - Autonomous: Employees are empowered to take ownership of their work and make decisions that drive results - Flexible: MonetizeMore values adaptability and the ability to thrive in a dynamic, remote work environment Self-Assessment Questions: - How do you ensure integrity in your work, especially when making decisions that impact others? - Can you provide an example of a time when you collaborated with a team to overcome a significant challenge? - Describe a situation where you took a calculated risk to drive innovation or growth in your previous role. - How do you approach continuous learning and improvement in your daily work? - Can you share an example of a time when you had to adapt to a significant change in your work environment or role? ASSUMPTION: Candidates who align with MonetizeMore's values and work style are more likely to succeed in the role and contribute to the company's continued growth. ⚠️ Potential Challenges - Working remotely may present challenges in maintaining work-life balance and staying motivated - The role requires a strong focus on data-driven decision making, which may be challenging for candidates without a solid background in marketing automation and CRM platforms - The fast-paced, results-driven work environment may be overwhelming for candidates who prefer a more structured or slower-paced work environment ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process. 📈 Similar Roles Comparison - Marketing Automation Specialist (Remote) vs. Marketing Automation Specialist (On-site) - Remote role offers more flexibility in work location and schedule - On-site role may provide more opportunities for in-person collaboration and networking - Marketing Automation Specialist (Remote) vs. Marketing Automation Specialist (Hybrid) - Remote role offers more flexibility in work location and schedule - Hybrid role may provide a better balance between remote and on-site work, allowing for more structured collaboration and networking opportunities - Marketing Automation Specialist (Remote) vs. Digital Marketing Specialist (Remote) - Both roles require strong communication and collaboration skills - Marketing Automation Specialist focuses more on data-driven decision making and technical skills related to marketing automation and CRM platforms - Digital Marketing Specialist may have a broader focus on digital marketing channels and strategies ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing similar roles and choose the one that best aligns with their long-term objectives. 📝 Sample Projects - Developing and optimizing a marketing automation strategy for a new product launch, including email campaigns, landing pages, and lead scoring models - Collaborating with the sales team to create targeted nurturing campaigns for high-value leads, resulting in a 20% increase in conversion rates - Building and implementing a marketing automation workflow to streamline the lead handoff process between marketing and sales, reducing lead response time by 30% ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Automation Specialist role at MonetizeMore. ❓ Key Questions to Ask During Interview - Can you describe the team structure and dynamics within the Marketing department? - How does the company support the professional development and growth of its marketing automation specialists? - What are the key performance indicators (KPIs) used to measure the success of marketing automation campaigns, and how are they tracked and analyzed? - How does the company approach A/B testing and optimization of marketing campaigns? - Can you provide an example of a time when the company pivoted its marketing strategy based on data insights, and what was the outcome? ASSUMPTION: Asking these questions demonstrates the candidate's interest in understanding the role's dynamics, the company's approach to marketing automation, and their commitment to driving results. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant skills and experiences with marketing automation and CRM platforms - Prepare for behavioral interview questions that focus on your problem-solving abilities and data-driven decision making - Familiarize yourself with MonetizeMore's company culture and values, and be ready to discuss how you align with them - Follow up with the hiring manager or HR department within one week of submitting your application, if you haven't heard back ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.