Marketing Automation Specialist (Remote)

📌 Core Information

🔹 Job Title: Marketing Automation Specialist (Remote)

🔹 Company: MonetizeMore

🔹 Location: Iloilo, Iloilo, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing marketing automation strategies
• Managing and integrating marketing automation and CRM platforms
• Collaborating with cross-functional teams to create compelling campaigns
• Analyzing marketing performance and making data-driven decisions
• Working in a remote, results-driven culture

ASSUMPTION: This role requires a strong background in marketing automation and CRM platforms, as well as excellent communication and collaboration skills. The ideal candidate will be comfortable working remotely and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Own and optimize ActiveCampaign marketing automation strategy, developing personalized, scalable campaigns using email, landing pages, lead scoring, and more.

✅ Serve as the lead admin for Zapier, ActiveCampaign & Salesforce, managing marketing journeys and ensuring seamless data integration and lead handoffs to Sales.

✅ Build automations and integrations using native/direct connections or tools like Zapier to streamline workflows across the tech stack.

✅ Develop and refine lead scoring models to align marketing efforts with sales-readiness and boost conversion rates.

✅ Collaborate across Marketing, Sales, Support, and Product to craft compelling stories and turn them into high-impact campaigns.

✅ Write and edit content for email, landing pages, and more, delivering the right message at the right time.

✅ Participate in all stages of the creative process, from brainstorming to execution.

✅ Produce and analyze weekly/monthly marketing performance reports, helping the team make data-informed decisions.

✅ Translate technical insights into simple, engaging messages for a variety of audiences.

ASSUMPTION: This role requires a strong understanding of marketing automation, CRM platforms, and digital analytics tools. The ideal candidate will have experience with tools like ActiveCampaign, Zapier, and Salesforce, as well as proficiency in writing marketing copy.

🎯 Required Qualifications

Education: Not specified

Experience: 2-4 years of hands-on experience with integrated marketing automation and CRM platforms and digital analytics tools like Google Analytics and Metabase.

Required Skills:

• Proficient in marketing automation and CRM platforms
• Experience with tools like ActiveCampaign, Zapier, and Salesforce
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Proven ability to manage multiple deadlines and prioritize tasks

Preferred Skills:

• Experience with Google Analytics and Metabase
• Familiarity with A/B testing and conversion rate optimization
• Knowledge of SQL or other data querying languages

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is likely preferred for this role. Additionally, experience with marketing analytics tools and A/B testing would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: PHP 50,000 - 70,000 per year (industry standard for 2-5 years of experience in the Philippines)

Benefits:

• 100% remote work
• Flexible working hours
• Results-driven culture valuing autonomy and impact
• Opportunities to grow and make a global impact in the ad tech space

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (medium-sized company with a significant employee base)

Founded: 2010 (over 15 years in business)

Company Description:

• MonetizeMore is a Google Certified Publishing Partner specializing in ad tech solutions
• They empower digital publishers by accelerating ad revenue growth through partnerships across the ad supply chain
• With over 1,000 publishers using their services, MonetizeMore has a proven track record in the industry

Company Specialties:

• Ad Optimization
• Website Monetization
• Ad Network Management
• Ad Server Optimization
• Adsense Optimization
• Ad Network Partnership
• Doubleclick Ad Exchange (AdX)
• DFP for Small Business
• Doubleclick for Publishers (DFP)

Company Website: MonetizeMore

ASSUMPTION: Working at MonetizeMore offers opportunities to collaborate with a diverse range of clients and contribute to cutting-edge ad tech solutions in a dynamic, results-driven environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the Marketing department.

Work Arrangement: 100% remote work, with flexible working hours

Growth Opportunities:

• Potential to advance to a senior marketing role as the company and team grow
• Chance to expand skills and expertise in marketing automation, CRM, and ad tech
• Opportunity to work on high-impact campaigns and contribute to the company's overall success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the marketing department.

🌍 Location & Work Environment

Office Type: 100% remote (no physical office)

Office Location(s): Iloilo, Iloilo, Philippines

Geographic Context:

• Iloilo is located in the Western Visayas region of the Philippines
• The city has a tropical climate with warm temperatures year-round
• Iloilo is known for its rich history, cultural heritage, and vibrant festivals

Work Schedule: Flexible, with a focus on results and deliverables rather than strict hours

ASSUMPTION: Working remotely from Iloilo offers a unique blend of cultural richness and modern convenience, with a lower cost of living compared to major metropolitan areas like Manila.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (marketing automation and CRM platforms)
• Final round interview with the hiring manager

Key Assessment Areas:

• Technical skills in marketing automation and CRM platforms
• Analytical and data-driven mindset
• Communication and collaboration skills
• Ability to manage multiple projects and deadlines
• Cultural fit with MonetizeMore's values and work environment

Application Tips:

• Highlight relevant marketing automation and CRM experience in your resume
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for technical assessment questions related to marketing automation and CRM platforms
• Research MonetizeMore's company culture and values to demonstrate a strong cultural fit

ATS Keywords: Marketing Automation, CRM, ActiveCampaign, Salesforce, Zapier, Lead Scoring, Campaign Management, Data Analysis, Collaboration, Communication, Remote Work, Flexible Hours, Results-Driven Culture, Ad Tech, Advertising Services

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and cultural fit. Applicants should be prepared to demonstrate their expertise in marketing automation and CRM platforms and provide examples of their ability to manage multiple projects and deadlines.

🛠 Tools & Technologies

• ActiveCampaign
• Salesforce
• Zapier
• Google Analytics
• Metabase
• Email marketing platforms (e.g., Mailchimp)
• Landing page builders (e.g., Unbounce, Leadpages)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Applicants should be prepared to demonstrate their proficiency in using these platforms and integrating them into marketing workflows.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Enterprising
• Kaizen (continuous improvement)

Work Style:

• Results-driven
• Autonomous
• Data-informed
• Adaptable

Self-Assessment Questions:

• How do you ensure integrity in your work, especially when working remotely?
• Describe a time when you had to adapt to a significant change in a marketing campaign or strategy. How did you handle it, and what was the outcome?
• How do you approach continuous learning and improvement in your marketing skills and knowledge?

ASSUMPTION: Applicants should be prepared to provide specific examples of how they embody MonetizeMore's company values and work style, demonstrating their fit with the company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Collaborating effectively with cross-functional teams across different time zones
• Keeping up with the latest marketing automation and CRM trends and best practices
• Ensuring data security and privacy in marketing automation workflows

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving. Applicants should be prepared to discuss how they would address these challenges in the role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Specialist or Marketing Operations Specialist in other companies
• However, MonetizeMore's focus on ad tech and partnerships with major ad networks sets it apart from other companies in the industry
• Career paths for this role may include advancement to senior marketing roles or transition to product management within the ad tech space

ASSUMPTION: Applicants should research similar roles in other companies to better understand the unique aspects of this role at MonetizeMore and how it aligns with their career goals.

📝 Sample Projects

• Developing and optimizing a lead nurturing campaign for a major ad tech client
• Integrating a new marketing automation platform with existing CRM and ad tech tools
• Creating and implementing a lead scoring model to improve conversion rates for a high-traffic publisher

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of expertise required for this role. Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for MonetizeMore?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does MonetizeMore support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
• How does the marketing team collaborate with other departments, such as Sales and Product, to ensure alignment and success?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and the company, as well as a proactive approach to understanding the marketing team's goals and strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the MonetizeMore job application portal
• Tailor your resume and cover letter to highlight your relevant marketing automation and CRM experience
• Prepare for technical assessment questions related to marketing automation and CRM platforms
• Research MonetizeMore's company culture and values to demonstrate a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.