Marketing Automation Specialist (Remote)

📌 Core Information

🔹 Job Title: Marketing Automation Specialist (Remote)

🔹 Company: MonetizeMore

🔹 Location: Pune, Mahārāshtra, India

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Anywhere in the world)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing marketing automation strategies using ActiveCampaign
• Managing marketing journeys and lead handoffs using Zapier, ActiveCampaign, and Salesforce
• Collaborating with cross-functional teams to create compelling campaigns
• Analyzing marketing performance and providing data-driven insights
• Working in a 100% remote, results-driven culture with flexible working hours

ASSUMPTION: This role requires a strong background in marketing automation, CRM platforms, and digital analytics. The ideal candidate will have experience with tools like Mailchimp, ActiveCampaign, Zapier, and Salesforce.

📋 Key Responsibilities

✅ Own and optimize ActiveCampaign marketing automation strategy

✅ Manage marketing journeys and lead handoffs using Zapier, ActiveCampaign, and Salesforce

✅ Build automations and integrations using native/direct connections or tools like Zapier

✅ Develop and refine lead scoring models

✅ Collaborate with cross-functional teams to create compelling campaigns

✅ Write and edit content for email, landing pages, and more

✅ Participate in all stages of the creative process

✅ Produce and analyze weekly/monthly marketing performance reports

✅ Translate technical insights into simple, engaging messages

ASSUMPTION: The role involves a mix of technical tasks, content creation, and cross-functional collaboration. Strong communication skills and the ability to manage multiple deadlines are essential.

🎯 Required Qualifications

Education: Not specified

Experience: 2-4 years of hands-on experience with integrated marketing automation and CRM platforms

Required Skills:

• Proficient in writing various marketing copy
• Proven ability to manage multiple deadlines and prioritize tasks
• Confident communicator who can bridge the gap between creative, technical, and strategic teams
• Experience creating lead nurturing workflows and building high-performing lead scoring systems

Preferred Skills:

• Hands-on experience with tools like Mailchimp, ActiveCampaign, Zapier, and Salesforce

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, or a related field is typically expected for roles of this level. Additionally, experience with specific marketing automation and CRM tools is highly preferred.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

• 100% remote work from anywhere in the world
• Flexible working hours
• Results-driven culture that values autonomy and impact
• Opportunities to grow and make a global impact in the ad tech space

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Automation Specialist role in Pune, India, with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2010

Company Description:

• MonetizeMore is a Google Certified Publishing Partner that empowers digital publishers to unlock their ad revenue potential
• With partnerships across the ad supply chain and premium demand partners, they have accelerated revenue growth for major publishers
• The company offers an award-winning suite of AdTech and provides actionable, expert Ad Ops strategies

Company Specialties:

• Ad Optimization
• Website Monetization
• Ad Network Management
• Ad Server Optimization
• Adsense Optimization
• Ad Network Partnership
• Doubleclick Ad Exchange (AdX)
• DFP for Small Business
• Doubleclick for Publishers (DFP)

Company Website: MonetizeMore

ASSUMPTION: MonetizeMore is a well-established company in the ad tech industry, with a strong focus on helping digital publishers optimize their ad revenue. Their expertise in AdOps strategies and partnerships with major demand partners make them a sought-after employer in the industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The role reports directly to the Marketing Manager or a similar role

Work Arrangement: 100% remote work from anywhere in the world

Growth Opportunities:

• Potential to grow into a senior marketing role as the company expands
• Opportunities to work on high-impact campaigns and make a global impact in the ad tech space

ASSUMPTION: As a mid-level role in a growing company, there are ample opportunities for career advancement and growth. The remote work arrangement also offers flexibility and work-life balance.

🌍 Location & Work Environment

Office Type: 100% remote (no physical office)

Office Location(s): Pune, Mahārāshtra, India

Geographic Context:

• Pune is the second-largest city in the Indian state of Maharashtra, with a population of over 7 million
• The city is known for its educational institutions, IT industry, and historical sites
• Pune has a tropical savanna climate, with hot and humid summers and mild winters

Work Schedule: Flexible working hours, with a focus on results and impact

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, and Pune offers a mix of urban and historical attractions for employees to enjoy in their free time.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., marketing automation platform tasks)
• Final round interview with the hiring manager or a panel

Key Assessment Areas:

• Technical skills with marketing automation and CRM platforms
• Content creation and editing abilities
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience with marketing automation and CRM platforms
• Tailor your resume to emphasize skills and experiences relevant to the role
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research MonetizeMore's company culture and be ready to discuss how your values align with theirs

ATS Keywords: Marketing Automation, CRM, ActiveCampaign, Salesforce, Zapier, Lead Scoring, Campaign Management, Content Creation, Data Analysis, Remote Work

ASSUMPTION: The application process for this role is likely to involve a combination of online assessments, interviews, and potentially a trial project to evaluate the candidate's skills and fit with the company.

🛠️ Tools & Technologies

• ActiveCampaign
• Salesforce
• Zapier
• Google Analytics
• Metabase
• Mailchimp (potentially)

ASSUMPTION: The role requires proficiency in using marketing automation and CRM platforms, with a focus on ActiveCampaign, Salesforce, and Zapier. Familiarity with Google Analytics and Metabase is also beneficial for data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Enterprising
• Kaizen

Work Style:

• Results-driven
• Autonomous
• Flexible
• Data-informed

Self-Assessment Questions:

• How do you ensure integrity in your work, especially when working remotely?
• Describe a time when you had to collaborate with cross-functional teams to achieve a common goal. What was the outcome?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: MonetizeMore values employees who embody their core values and work style. Candidates should be prepared to discuss how their personal values and work style align with the company's culture.

⚠️ Potential Challenges

• Managing multiple deadlines and prioritizing tasks in a remote work environment
• Collaborating effectively with cross-functional teams across different time zones
• Keeping up with the latest trends and best practices in marketing automation and CRM platforms
• Adapting to a fast-paced, results-driven work culture

ASSUMPTION: While the role offers many benefits, such as remote work and flexible hours, it also presents challenges that require strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other marketing automation roles, this position places a stronger emphasis on content creation and collaboration with cross-functional teams
• In the ad tech industry, MonetizeMore is known for its expertise in AdOps strategies and partnerships with major demand partners, making it a unique employer
• Career progression in this role could lead to senior marketing roles or management positions as the company grows

ASSUMPTION: When comparing this role to similar positions, candidates should consider the unique aspects of working at MonetizeMore and the potential for career growth within the company.

📝 Sample Projects

• Developing and optimizing a lead nurturing campaign using ActiveCampaign, resulting in a 20% increase in conversion rates
• Integrating Salesforce and ActiveCampaign to streamline lead handoffs and improve data accuracy, leading to a 15% increase in sales qualified leads
• Creating and implementing a lead scoring model that improved lead quality by 25% and reduced sales follow-up time by 30%

ASSUMPTION: These sample projects demonstrate the types of initiatives a Marketing Automation Specialist at MonetizeMore might work on, focusing on improving lead quality, conversion rates, and sales efficiency.

❓ Key Questions to Ask During Interview

• How does the marketing team collaborate with other departments to ensure consistent messaging and branding?
• What are the most significant challenges the marketing team is currently facing, and how can this role help address them?
• How does the company support the professional development of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
• How does the company approach A/B testing and optimization of marketing campaigns?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and helps you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences, such as marketing automation, CRM platforms, and content creation
• Prepare a cover letter that explains your interest in the role and the company, and how your skills and experiences make you a strong fit
• If applicable, prepare examples of successful marketing campaigns or projects you've worked on to showcase during the interview
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.