📌 Core Information
🔹 Job Title: Marketing Automation Sr Associate (Remote)
🔹 Company: Protective
🔹 Location: Work From Home
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing complex automated campaigns in Eloqua and other platforms
- Optimizing email performance through A/B testing and ensuring error-free campaign implementation
- Collaborating with key partners to build journeys and interactions that align with campaign strategy
- Monitoring KPIs and evaluating campaign metrics to optimize performance
- Integrating marketing automation with CRM platforms for seamless data flow
ASSUMPTION: This role requires a high level of technical proficiency in marketing automation tools and a strong understanding of campaign strategy and execution.
📋 Key Responsibilities
✅ Develop and execute complex automated campaigns in Eloqua and other platforms based on campaign briefs and media plans
✅ Incorporate targeting, personalization, segmentation, and dynamic content to achieve optimal campaign outcomes
✅ Optimize email performance through A/B testing and ensure error-free campaign implementation with consistent QC processes
✅ Utilize creative assets to create multi-channel campaigns and ensure the right creative assets are delivered at the right time to the right people
✅ Collaborate with key partners to build journeys and interactions that align with campaign strategy and drive engagement and leads
✅ Monitor KPIs and evaluate campaign metrics to make recommendations to optimize campaign journeys and improve overall performance
✅ Integrate marketing automation with CRM platforms to ensure a seamless flow of data
✅ Schedule release and initiate go-live across channels upon campaign approval
✅ Implement campaign automation and develop seamless integration across channels/platforms
✅ Collaborate with and leverage third-party agencies in the execution of campaigns
✅ Evaluate and leverage emerging technology and vendor support to improve campaign performance
✅ Stay updated on industry trends and best practices in campaign automation
✅ Assist with the development of training resources for new and existing users on the Marketing Automation platform and related processes
✅ Create and maintain supporting technical documents pertaining to platform and process
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related discipline
Experience: 5+ years of marketing experience managing complex multimedia campaigns in the financial services industry
Required Skills:
- Expertise in the use of Eloqua and other marketing automation platforms
- Proficient in HTML and CSS
- Strong understanding of compliance, legal, and regulatory requirements impacting media and the collection and use of data
- Highly creative with experience in identifying target audiences and devising marketing journeys that engage, inform, and motivate
- Agility, sense of urgency, ability to resolve issues with limited supervision
- Excellent communication, writing, and presentation skills
- Strong analytical skills with the ability to provide data-driven strategic recommendations
- Able to independently identify opportunities and implement initiatives without direction
- Ability to build trust and strong working relationships with stakeholders and vendors
Preferred Skills:
- Eloqua Oracle Marketing Cloud Certified
ASSUMPTION: Candidates with experience in the insurance industry and a strong understanding of financial services products will be preferred.
💰 Compensation & Benefits
Salary Range: $75,000 to $95,000 per year (based on company-provided range)
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Mental Health Benefits
- Employee Assistance Program
- Paid Time Off
- Paid Parental Leave
- Short-Term Disability
- Cultural Observance Day
- Healthcare Accounts Contributions
- Pension Plan
- 401(k) Plan with Company Matching
- ProHealth Rewards
Working Hours: Full-time position with standard working hours (40 hours per week)
ASSUMPTION: The salary range provided is a target range and may vary based on factors such as job location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance. Protective offers life insurance, annuity, and asset protection solutions, serving over 14.4 million people.
Company Size: 1,001-5,000 employees. As a mid-sized company, Protective offers a balance between a large corporation and a small startup, providing opportunities for growth and career advancement.
Founded: 1907. Protective has a long history and a strong financial foundation, with over $118 billion in assets as of December 31, 2023.
Company Description:
- Protective is committed to putting people first and delivering on promises to customers, partners, colleagues, and communities.
- The company has a long-term focus, financial stability, and a commitment to doing the right thing.
- Protective is headquartered in Birmingham, Alabama, with a robust virtual workforce and core sites in the greater Cincinnati area and St. Louis.
Company Specialties:
- Life Insurance
- Annuities
- Asset Protection
Company Website: www.protective.com
ASSUMPTION: Protective's focus on customer-centricity and long-term growth makes it an attractive employer for candidates seeking a stable and fulfilling career.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various internal teams, such as creative, content, and data analytics.
Work Arrangement: Remote solely. This role can be performed entirely from home, with no on-site presence required.
Growth Opportunities:
- Advancement within the marketing department, such as moving into a management role or taking on more strategic responsibilities.
- Expanding skills and expertise in marketing automation and campaign management.
- Potential opportunities to work on cross-functional projects and gain exposure to other areas of the business.
ASSUMPTION: This role offers a good balance between technical and strategic responsibilities, providing opportunities for both personal and professional growth.
🌍 Location & Work Environment
Office Type: Remote. This role does not require a physical office presence.
Office Location(s): Work From Home
Geographic Context:
- The United States has a large and diverse market for insurance products, offering opportunities for both national and regional campaigns.
- The remote work arrangement allows for flexibility and a better work-life balance.
- The lack of a physical office location may require additional self-motivation and time management skills.
Work Schedule: Standard full-time working hours, with flexibility for occasional adjustments based on project demands.
ASSUMPTION: The remote work arrangement may require additional communication and collaboration efforts to maintain a strong connection with the team and the company culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video call with the hiring manager to discuss qualifications and experience
- Technical assessment or case study presentation
- Final interview with the marketing team or other stakeholders
Key Assessment Areas:
- Technical proficiency in marketing automation tools and platforms
- Campaign strategy and execution skills
- Communication and collaboration abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in marketing automation and campaign management
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for the technical assessment or case study presentation by reviewing your knowledge of marketing automation tools and best practices
- Research Protective's company culture and values to demonstrate your alignment with their mission and goals
ATS Keywords: Marketing Automation, Eloqua, Campaign Management, Email Marketing, A/B Testing, Data Analysis, HTML, CSS, Compliance, Creative Development, Stakeholder Management, CRM Integration, Emerging Technology, Training Development, Multi-Channel Campaigns, Quality Control
ASSUMPTION: The interview process may vary based on the specific needs of the hiring manager and the marketing department.
🛠️ Tools & Technologies
- Eloqua
- HTML
- CSS
- CRM platforms (e.g., Salesforce, Microsoft Dynamics)
- Emerging marketing automation tools and technologies
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as Protective adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Putting People First
- Delivering on Promises
- Long-Term Focus
- Financial Stability
- Doing the Right Thing
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Protective's core values, and how have you demonstrated these values in your previous roles?
- How do you stay organized and manage your time effectively in a remote work environment?
- Can you provide an example of a time when you had to learn a new marketing automation tool or platform, and how did you approach this learning process?
ASSUMPTION: Candidates who demonstrate a strong fit with Protective's company culture and values will be more likely to succeed in this role and within the organization.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Staying up-to-date with emerging marketing automation tools and best practices
- Collaborating effectively with remote team members and stakeholders
- Navigating a large and complex organization with multiple departments and teams
ASSUMPTION: These challenges can be overcome with strong project management skills, continuous learning, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Manager or Specialist position in other organizations, but with a stronger focus on campaign execution and less emphasis on strategic planning and team management.
- In the insurance industry, this role may require a deeper understanding of financial services products and compliance regulations compared to other industries.
- Career progression in this role may lead to management or strategic positions within marketing, or to related roles in other departments, such as data analytics or product management.
ASSUMPTION: This role offers a unique blend of technical and strategic responsibilities, providing opportunities for both personal and professional growth.
📝 Sample Projects
- Developing and executing a multi-channel campaign to promote a new life insurance product, incorporating personalization, segmentation, and dynamic content
- Optimizing email performance through A/B testing and improving open rates and click-through rates by 20% within three months
- Integrating marketing automation with a new CRM platform, ensuring a seamless flow of data and improving campaign efficiency
ASSUMPTION: These sample projects demonstrate the technical and strategic aspects of the role and provide insight into the types of initiatives that may be undertaken by the successful candidate.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Protective support the professional development and growth of its marketing automation team members?
- Can you provide an example of a recent marketing campaign that was particularly successful, and what factors contributed to its success?
- How does Protective measure the performance of its marketing campaigns, and what key metrics are used to evaluate success?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for this specific role and company
- Prepare for the technical assessment or case study presentation by reviewing your knowledge of marketing automation tools and best practices
- Research Protective's company culture and values to demonstrate your alignment with their mission and goals
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
